Welcome Aboard JetBlue Airlines

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Welcome Aboard JetBlue Airlines

Ben Lowe Brooklyn Steed Lizzie Offret Jeff
Jaussi Eunsang Yoo
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TV Commercial

• http//www.jetblue.com/havefun/media/subway_pop.ht
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• http//www.jetblue.com/havefun/media/media.html

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Corporate Description
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History

• CEO-David Neeleman
• Took Flight February 11, 2000
• Started as Direct Flight between SLC NYC
• Now Serves 19 Cities with 31 Planes

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Financial Condition

• Stakeholders Owners, Employees, Customers
• Stock Performing Well

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Organizational and Structure

• JetBlue has not Diversified
• Centralization of Authority
• Functional Organizational Structure
• Flat Vertical Differentiation Structure

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External and Industry Analysis
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Macroenvironment

• Economic Issues
• Social Issues
• Technological Issues
• Governmental Issues

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Five Forces

• Competitors
• New entrants, Entry Barriers
• Substitutes
• Suppliers
• Buyers

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Internal Strategic Evaluation
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Mission Statement

• -Core Values
• Safety
• Caring
• Integrity
• Fun
• Passion

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• Distinctive Competencies
• Strength and Weakness

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Strategic Analysis

• Current Functional Strategy
• IT Infrastructure
• Current Business-Level Strategy
• Cost Leadership and Differentiation
• Current Corporate Strategy

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Competitive Evaluation and Recommendations
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Competitive Evaluation

• Costs
• Customer Service
• Potential Competitors

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Recommendations

• Do not grow too quickly
• Bar Potential competitors
• Keep costs down