International Entrepreneurship Opportunities

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Chapter
International Entrepreneurship Opportunities
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Questions About International Business

• Different From Domestic Business?
• Strategic Issues?
• Options Available?
• Decision To Enter?

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Strategic Issues

• Speed Of Entry
• Joint Venture
• Competitive Advantage
• Reduce Expropriation Chances
• Responsibility Allocation
• Standardization Possibilities
• Systems To Be Used
• Organizational Structure

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International vs. Domestic

• Economics
• Stage of Development
• Balance of Payments
• Type of System- Barter?
• Political/Legal Environment
• Culture
• Technology

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Strategic Issues
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Environmental Analysis of National Market

• Characteristics
• Unique
• Common
• Clustering
• Dimensions
• Operating/Planning

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Strategic Planning

• Marketing
• Decisions
• Target Markets
• Products
• Needs
• Benefits
• Use
• Ability To Buy
• Competition- Strengths Weaknesses

• Program Modification
• Balance Of Payments Currency
• Political Climate
• Opportunity. Risk, Capability

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Structure

• Achieve Objectives
• Skills Resources
• Responsibility

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Operational Marketing

• Implement Effective Plan
• Plan
• Product
• Price
• Channels
• Communication
• Target Market
• Control- Measure/Monitor

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Country Data Analysis

• Market Characteristics
• Marketing Institutions
• Industry Conditions
• Legal Environment
• Resource Availability
• Political Environment

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International Market Entry

• Exporting
• Indirect
• Direct
• Nonequity
• Licensing
• Turn-Key
• Management Contracts
• Partnering

• Direct Foreign Investment
• Minority Interests
• Joint Ventures
• Majority Interest
• Mergers
• Horizontal
• Vertical
• Product Extension
• Market Extension

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Barriers To International Trade

• General Agreement on Tariffs and Trade (GATT)-
  1947
• Increasing Protectionism
• Trade Blocs Free Trade Areas
• Strategy Barriers