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S SSS O FG S

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Hyundai (2003)/ ??? (2003). ??t?s? asfa??st???? ?t???. ( ????? 2a ?. 703/77, ?a? ?a?. ... Hyundai /K?? (2005) ... O? p??? Hyundai ? ?p??es? s??e???eta?. ... – PowerPoint PPT presentation

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Title: S SSS O FG S


1
?? ?????? ???????S ??? S??????S?S ?????????O? ???
? ?F????G? ??? S??? ??????
2
  • ?? ?a????sµ?? (123/85, 1475/95, 1400/02) st??
    ????da
  • ?a p??ta d??t?a (1990 1995). ? eµf???s? t??
    p???e??????.
  • ? p??t? µete?????? t?? e???????? d??t??? (1995
    2002)
  • ? e?s???????sµ?? t?? d??t??? (2003 )

3
  • ? ?at?stas? µ???? t? 2002
  • ?p???e?st???t?ta µe ep??e?t???t?ta
  • ???eta d??t?a t???? s?µe???
  • ????e?????? ?a? ??????? eta??e?e? d?a??µ??
  • G?apt?? ?a? p??f?????? s?µß?se??
  • ??t?p??s?p?? ?a? d?a??µe?? µetap???t??

4
  • ?? d??ast???? pa?eµß?se?? t?? ?p?t??p??
    ??ta????sµ??/ ??????t???? ?fete??? (1)
  • Toyota (1992). ??e???? s?µßat???? ????.
  • FIAT (1997). ??t?s? asfa??st???? µ?t??? (????? 2a
    ?. 703/77- t?p???t?s? ???? eµp???? ???t? se
    e??at?stas? ????? ?p? ?a?est?? shared
    exclusivity). ?p????pte?.
  • Ford (1999). ??t?s? asfa??st???? µ?t??? (?????
    2a, ?. 703/77 ?ata???st??? ?ata??e??a-a??? ?a?
    ?a?. 1475/95-µ???µe??? ep?ß??? st???? p???s??,
    ep?ß??? ??a????? t?µ??, ep?ß??? s??e??as?a? µe
    ???µat?p?st?t??? f???a). ???eta?.

5
  • ?? d??ast???? pa?eµß?se?? t?? ?p?t??p??
    ??ta????sµ?? / ??????t???? ?fete??? (2)
  • Hyundai (2003)/ ??? (2003). ??t?s? asfa??st????
    µ?t???. (????? 2a ?. 703/77, ?a? ?a?. 1475/95-
    ?ata??e??a s??e??as?a? p??s????? p??µ??e?a ?????
    ep?ß??? µ???µe??? ???? s??e??as?a? asf???s?
    a?t?????t??- ???µat?d?t?s?-??ta?? st? d??t??
    s??ß??- ?a pa?se? p??s????? ? ap??e?st???t?ta t??
    p??µ??e?t? st?? ????da. ?p????pte?
  • ?e??????/SEAT, (2004). ??t?s? ?sfa??st????
    ??t???. ?ata??e??a s?µßas?? ???? µet?ßas?? st??
    ?a?. 1400/02. ?e? p??a?????????e.
  • Hyundai /K?? (2005). ????µe??? ep?ß??? st????,
    ep?ß??? ??a????? t?µ?? a?t?????t?? a?ess????,
    a?ta??a?t????, e??at?-???? s??e??e???,
    ???µat?d?t?s??, asf???s??. ?e?t? ?? p???
    a?t?????ta / a?es???? (p??st?µ? 1,2 e?. ????). ?
    ap?fas? t?? ?p?t??p?? ??ta????sµ?? a?????eta? ap?
    t?? 1935/2006 ?????. ?fete??? ?????? µe ß?s? t??
    ap?fas? DaimlerChrysler. ??a ??e??a ??a ?a????sµ?
    ??a????? t?µ?? a?ta??a?t???? ?a? e??at?????.
    ?????? e?s???s? ??a p??st?µ? 8 e?. ????. ??a
    e?s???s? apa???sse? ???. O? p??? Hyundai ?
    ?p??es? s??e???eta?.
  • MAVA (2007) (?a????sµ?? t?µ?? ??a?????
    a?t?????t?? ?a? ep?ß??? ???µat?d?t?s??. ???st?µ?
    12,7 e?. ????. ???sf??? st? ?????. ?fete?? ??????.

6
  • ? µet?ßas? ap? t?? ?a?. 1475/95 st?? ?a?.
    1400/02(1)
  • ??p?????a µet?ßas??
  • ????? ?ata??e??a / p??sf??? ???? s?µß?se?? /
    d?a??t??? a??es? ?ata??e??a
  • ????et?? ?ata??e??a / p??sf??? ???? s?µß?se?? /
    d?a??t??? a??es? ?ata??e??a
  • ??et?? ?ata??e??a

7
  • ? µet?ßas? st?? ?a?. 1400/02 (2)
  • ??p?????a S?µß?se??
  • ?a e???st?s?a ?a? ?? e?????? d?a??µe??
  • ?p??e?t??? / ?p???e?st??? ??a??µ?
  • S?µßas? ??a??µ?? ??t?????t?? ?a? Aftersales
  • Aftersales ??ta??a?t??? µ??? µ?s?
    ????s??d?t?µ???? S??e??e???
  • S?µßas? ??a??µ?? ??t?????t?? S?µßas?
    ??ta??a?t???? S?µßas? S??e??e???
  • ???a?a S?µßas?
  • ?p?p???? s?µß?se??
  • - ?p?ßat??? ?pa??e?µat??? ???µata
  • - Fa??p???a

8
  • ? µet?ßas? st?? ?a?. 1400/02 (3). ?? a?t?d??se??
  • ?µad??? d?ap?a?µ?te?s? d??t???
  • ?? ??t?d??se?? ( ??????/ S???)
  • G??µ?d?t?s? 8/???/2003 ?a?. 1400/02e????s? ?a?
    ep?s?e?? se e?e??e?a s??e??e?a
  • Dawn Raid st?? S??? (2005)
  • ?p?st??? p??s??µ?s?? st???e??? ?? (2005).
    (S?µß?se??, ???t???a, s?µµet????, ???µat?d?t?s?
    ?a? asf???s?).
  • Dawn Raids se eta??e?e? (2005), (t?µ?????s?
    a?t?????t?? / a?ta??a?t????, e?pt?t????
    p???t????, ???? ??a ?ata??e??a s?µß?se??,
    p???t??? ?a? p?s?t??? ???t???a).
  • ?d??t???? d??ast???? d?aµ??e? (?????t?ta
    µ???et??? ?ata??e??a?)
  • ?micus Curiae

9
?????? ?????? T????? (1)
  • ?ata??e??a ????et?? ? ??et?? (Vulcan /
    Brunsteiner, / Auto Peter, ??p)
  • ? efa?µ??? t?? ep??e?t???t?ta?
  • ????t??? ???t???a ? f?s? t?? p?????t?? /
    ?p??es?a?
  • ?µp?????? p???t???? ep?ß??ße?s?? p???t????
    ???t?????
  • DG COMP / General Motors BMW
  • ??ad??as?e? ??ta??? ???? µe???
  • ?ata??e??a ??a µ? ep?te??? st???? p???s??

10
?????? ?????? T????? (2)
  • Multibranding 30 t????
  • ? ???s?a a?t?p??s?pe?a
  • ?es????te? sales agents v. purchase agents
  • a?t?p??s?p?? ? / ?a? µetap???t??
  • ? s?et??? a???? a?t?????ta / a?ta??a?t???

11
? ???????? ?G??? ???? ??? ???. 1400/02
  • Multibranding
  • Location clause
  • ? a???? a?ta??a?t????
  • ??e??e?a S??e??e?a/ ???s?de? ???a?????s??
  • ?e????? p????f???s?

12
?? ??????
  • ???? ?a????sµ?? ? ape?e?????s?
  • ???? ?a????sµ?? p??a ?ate????s?
  • ?pe?e?????s? ?a?. 2970/99
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