Corporate Partnerships

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Corporate Partnerships

• Dangerous Liaisons or
• Dynamic Alliances?

Technology Development and Marketing
2
Radical Capitalism?

• Technology and The Greater Good
• Traditional Commercialization
• The Sin of Under-Resourcing
• Strategic Trajectories
• The When and the How
• Stakeholders and Stockholders

3
The Greater Good

• Real Purpose
• Real Outcomes
• Measurable Goals
• Real Users
• The Commonweal
• Bridge to the 21st Century

4
Traditional Commerce

• Academic Textbooks
• The Lecture Circuit
• Consulting
• Training Programs

5
Under-Resourcing

• The Grants Tradition
• Academic Benign Neglect
• Fickle Public Policy
• 90 Business Failure
• NOW, THE NITTY GRITTY

6
Strategic Trajectory

• Empirical Research
• Planning Phase
• Prototyping
• Demonstration Phase
• Independent Entity
• University Research Foundation

7
The Industrial Model

• Doing Well by Doing Good
• The Business Shibboleth
• Going to the Moon -- and Back
• Belief in the result as the product
• The Investors Fascination

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WHY AND WHEN

• Because you truly want the results
• Because the client values the product
• Because the plan is right
• Because the product is ready
• Because the investor can see it.

9
Downside Up

• Something Ventured
• Never a loss, Never a gain
• Exposed to the real world
• High Stakes, High Return?

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