Johnny Carinos Country Italian

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Johnny Carinos Country Italian

• Eric Tinch Patrick Brown
• Callie Pierce Tyler West

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Brief History and Facts

• Johnny Carinos was established in 1993 in
  Colorado Springs, CO. The corporate headquarters
  are located in Houston, TX.
• It soon branched out to include several
  franchises across the United States
• Currently there are 139 stores
• Fired Up Inc. controls 70 franchised stores and
  approximately 30 of the stores are company owned
• Johnny Carinos is currently the fastest growing
  franchise in the United States with 490
  restaurants expected to be opened with 21
  franchise partners
• That is approximately 10-12 restaurants annually

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• LOCATIONS
• There are two stores now located in Tennessee.
  One in Knoxville and one in Johnson City.
• These restaurants are owned by Allegro.
• Allegro has the rights to all Tennessee stores
  east of Nashville.
• They are planning on opening 15 restaurants in
  the next 6 years.

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• MARKETING STRATEGY
• Johnny Carinos focuses on two groups of age and
  life-cycle demographics.
• The first is young couples and families between
  the ages of 25 and 40.
• The second is retired couples between the age 50
  and 60.
• Recently Johnny Carinos has started a work place
  program for companies in the surrounding area
  that sends menus and coupons out to 10,000
  employees within a 4-5 mile radius of the
  restaurant with their paychecks.

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• Fired Up Inc. works with Summit Marketing group
  to do all of their branding, and work with the
  Richards Group to do their advertising.
• Rick Ford is hired to buy the media for Johnny
  Carinos and then sells the ideas to the
  franchisees.
• Currently in Knoxville, Johnny Carinos has one
  billboard, and a free standing insert appetizer
  card in the Knoxville News Sentinel

Advertising Intermediaries
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• INVENTORY MANAGEMENT STRATEGY
• Customers expect from Johnny Carinos fresh food
  everyday.
• Therefore there are bi-weekly orders done for
  food and daily orders placed for produce.
• The two main distributors for Johnny Carinos is
  IJ Inc. and TT produce company.
• Johnny Carinos has a par-level set according to
  product mixes. They rely on the Micros computer
  system to determine what is sold and when it is
  sold.
• Ex. If there are expected to be 10 homemade
  lasagnas sold on Saturday we have to set the par
  and make 10-12 every time and order the
  appropriate ingredients.

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THE IJ COMPANY
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• INFORMATION SYSTEMS
• Johnny Carinos coordinates their ordering via
  computer.
• Inventory for the entire store is done by hand.
• Each order is placed every Monday and Thursday
  for next day delivery.
• Produce orders are taken four days a week instead
  of seven days a week to lower transportation
  costs.

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• TRUCK LOADS
• IJ Inc. coordinates everything after the food
  order is placed.
• We only use partial truck loads
• Each truck is unloaded by hand by Johnny Carinos
  employees
• Trucks make deliveries every Tuesday morning at
  approximately 630 a.m.

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• Questions or Comments????