Online video, agencies, and web waffle

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Online video, agencies, and web waffle
Julie Dodd, Head of User experience
NCVO - 08 June 2009
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hello.
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penguins
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audience needs
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(No Transcript)
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Bad bouncing
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online video
UK internet traffic to video websites was up
40.7 from last year (source Hitwise)
YouTube is home to more than 73 million video
clips 21.3 million live streams of Obamas
inauguration speech in 9 hours Homemade content
most popular upload 31.5 uploaded.  48 of
uploaders use digital cameras 82 of 16-17 yr
olds watch online - 65 of 55
do Clips shared by a friend have highest
appreciation
HOWEVER - people say they watch more online video
than they actually do
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mobile video
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mobile video consumption
Overall frequency of watching mobile video
Once a week
Once a month
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5
In 16-19 year olds
Once a week Once a week
17 14
In 20-24 and 25-34 year olds
Source Mintel
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What are they watching?
News/current affairs Weather Music videos Funny
clips Film trailers/reviews Sports clips and
live Full TV shows Entertainment news Full length
films User generated videos Cartoons
21 17 16 14 12 12 11 9 8 4 4
Source Mintel
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mobile video
m.youtube.com
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working with agencies
agency
you
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use experts expertise
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A, AA, AAA compliance Bounce rate Ajax vs
DHTML Codecs CMS CRM CSS Friendly
URLs Information architecture Organic
results Podcast/Vodcast RSS Semantic
web SEO Twitter User experience (UX) Web
2.0 Wiki Wireframe WCAG A, AA, AAA
compliance Bounce rate Ajax vs DHTML Codecs CMS CR
M CSS Friendly URLs Information
architecture Organic results Podcast/Vodcast RSS
web waffle NEVER BE BLINDED BY SCIENCE AGAIN
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RSS in plain english
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thanks.

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