Megan Burritt

1
Megan Burritt Bao Vu Ryan Benedict Niheeta
Dalvi David Danforth
2
History

• Began at Princeton University dorm room in Fall
  2001
• Founded by Tom Szaky and Jon Beyer
• Headquartered in Trenton, New Jersey with
  offices in Georgia and Ontario
• Produces plant food completely from waste
• Sold in Wal-Mart, Home Depot, among 7,000
  locations across North America
• Business plan is eco-capitalism
• Named one of the 100 most innovative companies,
  awarded the Environmental Stewardship Award, and
  has earned the Zero footprint seal

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Corporate Strategy

• Company Practices Eco-Capitalism.
• The main purpose of this company is to use
  garbage in every step of production to the time
  it hits the store. How the products are made in
  the company.
• Educates the public through programs like garbage
  on the grass, and bottle brigade.
• Employees

4
Value Chain Analysis

• Primary Activities
• Inbound- Bottle Brigade, organic compost
• Operations-Computerized Microbial-enhancing bio
  converter
• Outbound- Charity donations, products sent to
  consumer
• Marketing Sales- Bottle Brigade, Garbage on
  the Grass Day, website
• Services- Garden Hub, donations to charity

• Support Activities
• General Administration- Operates on cost-
  effective level to improve quality of life
• Human Resource Management- people link on
  website
• Technology Development- website, label
  processing, collection services
• Procurement- Conversion center

5
Porters Five Forces

• Threat of New Entrants- Moderate
• Power of Buyers- Moderate
• Power of Suppliers- Low
• Threat of Substitutes- High
• Rivalry- Low

6
Go International?
Competitive Response

• Want to perfect North American operators first
• Huge challenge
• TerraCycle idea is spreading
• Filled orders for customers in Jamaica, Malaysia,
  Europe
• Have to keep in mind stakeholders

• Positive effect on environment
• Product is very unique
• Have people copycat their idea is the goal
• Want people to respond by buying product

Competition
TerraCycle
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Product and Pricing
Advice

• Products made entirely from waste
• Companies pay TerraCycle to dump waste at their
  facilities
• Pricing
• Similar to Miracle- Gro
• Tries to give consumers a better price and product

• Collecting bottles and packaging
• Partner up with waste management
• Low costs for raw materials
• Helps eliminate some waste for waste management
  companies