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IDS 6481 Managerial Decision Making

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What techniques can be used to improve decisions? Developing and evaluating such techniques ... Small group exercise: Apply to Hollywood Video / Blockbuster ... – PowerPoint PPT presentation

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Title: IDS 6481 Managerial Decision Making


1
IDS 6481ManagerialDecision Making
  • Shawn Curley
  • Professor
  • Information Decision Sciences

http//www.umn.edu/curley
2
Aims
Understanding the dynamics of decision making,
towards the practical goal of improving decision
making
  • How are decisions made?
  • How do decisions fail?
  • What techniques can be used to improve decisions?
  • Developing and evaluating such techniques are
    the ultimate goals of the course.

3
Texts
  • Senge PM. (1994).  The fifth discipline The art
    practice of the learning organization.  New
    York Doubleday.  ISBN 0385260954 (paperback).
  • Yates JF. (2003).  Decision management How to
    assure better decisions in your company.  Jossey
    Bass. ISBN 0787956260 (hardcover).

4
Articles
  • Gottlieb B.  (Sept. 1, 1999).  Cooking the school
    books How U.S. News cheats in picking its "best
    American colleges." Washingtonpost.Newsweek
    Interactive Co. LLC. http//www.slate.com/id/340
    27.
  • Thompson N.  (Sept. 15, 2000).  Cooking the
    school books (yet again) The U.S. News college
    rankings get phonier and phonier.
    Washingtonpost.Newsweek Interactive Co. LLC.
    http//www.slate.com/id/89623.
  • Cross RL Brodt SE.  (2001). How assumptions of
    consensus undermine decision making. Sloan
    Management Review, 42 (2), 86ff.
  • Eisenhardt KM.  (1990). Speed and strategic
    choice How managers accelerate decision making. 
    California Management Review, 32 (3), 39ff.
  • Seybold PB. (2001).  Get inside the lives of
    your customers.  Harvard Business Review, 79 (5),
    80ff.

5
Cases
  • Product OIT37 Product Title
    Zaplet Publisher Harvard Business School
    Publishing
  • Product 9-605-009Product Title Novell Open
    Source Software StrategyPublisher Harvard
    Business School Publishing

6
(No Transcript)
7
Sample Report 1
  • Describe one decision--past or present business,
    personal or social/political.  Provide the
    following
  • What problem was the decision intended to
    address? Provide a brief, appropriate problem
    statement.
  • Who were the key decision parties  the
    decider(s), the immediate beneficiaries, and any
    particularly relevant distant beneficiaries and
    stakeholders. Describe their involvement.
  • Was the decision a success?  Or, if it is not
    decided yet, is the decision process a good one? 
    Justify your judgment.
  • Is/Was the decision difficult?  Why/why not?

8
Course Topic
  • Systems Diagrams

9
Systems DiagramCausation with Feedback
  • Positive causal relationship

-
Negative causal relationship
Constraint
R
Reinforcing feedback loop
B
Balancing feedback loop
10
Workshop Mini-CaseDescription
  • The engineers and managers in a workshop are
    exploring the causes of late delivery for their
    organizations design work. In particular, they
    want to represent the behavior of engineers
    trying to complete a project against deadline.
    As they work, the engineers judge the remaining
    work against the time remaining until the
    deadline. When schedule pressure builds up, the
    engineers use one or another of two choices
  • They work overtime. Instead of the normal 50
    hours/week, they come early, skip lunch, stay
    late and/or work weekends. This option relieves
    the work pressure but, if maintained too long,
    fatigue sets in and productivity suffers.
  • They reduce the time spent on each task. This
    relieves schedule pressure by boosting the number
    of tasks done per hour. Discussion of this
    option was heated. The managers felt this was
    useful in squeezing out waste and getting the
    engineers to focus on the job. The engineers
    argued that this option leads to cutting quality
    assurance and skipping documentation of their
    work. If so, the error rate and need for rework
    increase.

11
Workshop Mini-CaseDiagram
Time Available
-
-
Schedule Pressure


B
delay
Delivery Time
Time per Task
Overtime
B

-

Fatigue
-
R
R
Completion Rate
-
-
Error Rate
-

Productivity
delay
12
In-Class Activities
13
Class DebateDecision Quality
  • How should decisions be assessed by process or
    outcomes?
  • Split room in half, each half to argue one side
  • Consider in small groups in your half for 5
    minutes
  • All together Each side of room debate their
    side
  • Wrap up

14
Zaplet CaseCardinal Issues and NGT
  • Cardinal Issues Small Group Discussion
  • Identify cardinal issues and how Zaplet handled
    each
  • 5 minutes per issue
  • Demonstrate Nominal Group Technique
  • Individual generation of ideas
  • Option generation at time October, 2001
  • Ideas shared and recorded in small groups
  • Discussion

15
PossibilitiesCustomer Scenarios
  • Seybold PB. (2001).  Get inside the lives of
    your customers.  Harvard Business Review, 79 (5),
    80ff.
  • Select a target customer set
  • Identify a goal and situation
  • Map the steps to the goal
  • Identify customer needs at 1 or more of the steps
  • Identify opportunities to meet needs
  • Small group exercise
  • Apply to Hollywood Video / Blockbuster
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