Move over YouTube: DIY Videos for Promotion

1
Move over YouTube DIY Videos for Promotion
Learning

• or Everything You Need to Know about Making
  Digital Videos

Mrozek and SielaffCAL, November 8, 2008
2
Who we are

• 2 librarians at Colorado College with no prior
  video experience
• Krystyna Mrozek
• kmrozek_at_coloradocollege.edu
• McKinley Sielaff
• msielaff_at_coloradocollege.edu

3
Why use videos in libraries?

• http//www.youtube.com/watch?v1v_w_vwImy0
• What is appealing about video technology?
• What are the merits?
• Appeals to visual generation
• Personalizes services/products
• Puts a fun face on the library
• Another means of communicating with users

4
Libraries on YouTube

• Libraries with YouTube Accounts Now or Soon
  24.21
• 41.38 Public Library
• 21.92 College/University Library
• 11.76 Special Library
• Libraries that have Ever Posted Video about the
  Library Itself, the Building, Grounds, Special
  Events etc. on YouTube 10.74
• 20.69 Public Library
• 9.33 College/University Library
• Libraries that have Ever Used YouTube in Training
  Library Patrons to Use the Library 12.64
• 8.70 Public Library
• 17.65 College/University Library
• Libraries and the Mega-Inernet Sites A Survey of
  How Libraries Use and Relate to Google,Yahoo,
  Wikipeida, Ebay, Amazon, Facebook, YouTube
  Other Mega Internet Sites. New York Primary
  Research Group, Inc., 2008.

5
Some possible uses

• Us Student testimonials and advice
• Promotional - Library book drill team
• You What have you done/ hope to do?
• Have you heard of some interesting ideas?
• How would you incorporate those for your
  library?
• What product or service would you like to
  enhance, promote or teach via video?

6
Conceptualize

• What is your opportunity?
• We had the Technology Incubator grant.
• What is your need?
• We needed training, expertise, time.
• What is your purpose?
• Capture 4th year thesis students stories for 1st
  year and beginning thesis students.
• Testimonials from student voices of the value of
  library services and products.
• Continue to improve library instruction and make
  it fun.

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Plan

• What is your storyline?
• Us Students talking about different aspects of
  the research process.
• What is your subject?
• Us 4th year thesis students and the research
  process
• You Ex. Film the childrens library rabbit in
  various parts of the library explaining
  what/where the board books are via voice over.
• http//www.youtube.com/watch?vc53HKIiNk1M
• Who is your audience?
• Us Show in library instruction sessions.
• Imbed on library web pages to
  illustrate/explain topics.
• Promote library instruction with faculty by
  showing student
• testimonials.

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Film

• Equipment
• Video cameras, camcorders, Digital cameras, PDAs
  in a pinch Tripod
• Video editing software, and possibly audio
  editing software
• Training
• Support at your institution
• Manuals and books like Digital Video for
  Dummies
• Environment
• Us scholarly book lined rooms
• Script
• Us List of interview questions and follow-up
  questions
• Preparation of subjects
• Us Solicited volunteers, Informed of projects
  purpose, Obtained permissions via release form,
  and Offered rewards

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Film Prep

• What equipment will you use?
• What training do you need or have access to?
• What environment will you film in?
• Outline your script?
• How will you prepare your subjects?

10
Filming Surprises

• http//www.youtube.com/watch?vTUQEOalIao8
• Students didnt always agree on the value of a
  service or product.
• Students can be mistaken. We included these
  anyway.
• Students eloquently described the complexity of a
  research process in natural language.
• Students were hilarious, exuberant, enthusiastic.
• Re-working of questions - adding as we went.

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Editing

• Saving
• Video tape, Hard drive, DVD-R, online (via
  YouTube)
• Editors
• Video - IMovie and others
• Audio Audacity (free)
• Training
• Support at your institution
• Manuals, online help and books like IMovie for
  Dummies
• Time
• Planning , getting equipment, filming, editing,
  and saving
• Costs
• We used institutional equipment 0
• Videotapes - 10 each for 90 minutes reusable
  20
• DVD-R varies but inexpensive
• Rewards 40

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Editing Prep

• How will you save your videos?
• What editor will you use?
• What training do you need or have access to?
• How much time will you need?
• What will be your costs?

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Editing Surprises

• http//www.youtube.com/watch?vhlzMQYgIxZg
• Macintosh
• SAVE, SAVE, SAVE!
• Pace of interview and questions, more silences
• Time - about 2 hours per interview to listen to,
  frame topic, and splice - result in at least 1
  video, if more - not a lot more time
• Length of running time pop song

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Implementing

• Where will it reside?
• DVD, Server/hard drive
• Web page, YouTube, Facebook, MySpace
• How will you use it?
• Us Show during instruction sessions
• Imbed on library web pages to illustrate/explain
  topics
• Promote services in other settings, i.e. Writing
  Center
• Assessment institutional, personal portfolio

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Implementing Surprises

• http//www.youtube.com/watch?v8P7nrrkPpVA\
• Students love watching other students!
  Personalization and localization of services is
  great!
• Incorrect student interview information can be
  addressed in class or countered with another
  interview students positive experience.
• Other departments (Writing Center) love the
  promotion of their services.
• Didnt expect to use YouTube.

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Future

• What do we wish we had done differently?
• What we plan to do during the next phase?
• Use for assessment.
• Tie in with accreditation initiatives.
• Survey with these students.
• Ask students about more targeted topics, ask for
  more detail.
• Give students a script to embellish.
• Film multiple students in dialogue with each
  other.
• Experiment with capturing interviews on the fly.
• Show fun side of the library.
• Interview faculty - why and how they use our
  library.

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Wrap-up

• Did you find this session helpful?
• Worksheet
• Further help
• Digital Video for Dummies
• Imovie help pages