Flowers

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ASCENDER DIGITAL TECHNOLOGIES
Your Outsourcing Partner
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INTRODUCTION

• Headquartered in Coimbatore, Ascender operations
  are located in three countries India, United
  States, and Dubai
• Founded in 2000 with a group of 4 smart
  professionals and now the group grown over 250
  employees worldwide
• Ascender made a tie-up with SFX-India in 2007
  and acquired STM Publishing in January 2008
  through which its strengthens its place in the
  publishing market
• Specializing principally in the field of
  Publishing, Ascender extends its verticals in the
  field of Financial Services and Content
  Management Services.

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OUR MISSION
To provide high quality technology and
supporting services to enable people and
organizations to magnify their business success
and achievements.
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OUR VISION
To render world-class solutions and services
that aid our customers recognize and achieve
their fullest potential and also to establish a
long-term successful relationship with our
clients.
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OUR VALUES
Our objective is to develop a focused and
beneficial business partnership. We provide
excellence in customer service, reliability and
satisfaction through -- Integrity --
Innovation -- Teamwork These values tie us all in
a common goal and create the foundation upon
which the company's welfare rests.
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UNIQUE SELLING PROPOSITIONS
Local Contact ADT provides you with local liaison
for easy coordination and support, even as your
work is processed at our production site in
Coimbatore, India. Speed and Timeliness ADT has
the ability to notch an increase in production
speed through automation and experience, so that
the completed product is delivered to the clients
in time. Exceptional Quality ADTs uniqueness is
the source inspection in which our products are
subjected to rigorous quality control measures at
every stage of production process. Our final
delivery quality meets the International quality
standards through ISO 90012000
processes. Efficiency With ADT as your comrade,
you can streamline and standardize your workflows
and business processes. ADT will act as an
extended arm of your concern, assisting you in
achieving your goals. Round the Clock Support ADT
brings you round-the-clock customer support to
ensure that you are well connected with our
production facility. Competitive Pricing Being
located at Coimbatore, a city where cost of
living and labour cost is considerably lower in
comparison with other major cities, ADT provides
a real competitive price using most modern
technologies. Our range of pricing is highly
economical to our customers.

• USPs
• Local Contact
• Speed and Timeliness
• Exceptional Quality
• Efficiency
• Round the Clock Support
• Competitive Pricing

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ORGANIZATIONAL STRUCTURE
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INFRASTRUCTURE

• Well-equipped office infrastructure and a
  sophisticated development centre at all our
  locations.
• 10,000 sq.ft. high-tech production facility
• Latest configuration Macs and PCs
• High-end Scanners
• Uninterrupted Power Supply
• Access Control and Monitoring Cameras
• Disaster Recovery Mechanisms and Business
  Continuity Plans
• High speed bandwidth internet connection and all
  internet traffic is protected by the latest
  Sonicwall Firewall System.

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QUALITY SYSTEM
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BUSINESS CONTINUITY PLAN
Key features of the Business Continuity Planning
/ Disaster Recovery Planning

• Continuous operations
• Emergency response teams are formed, and
  trained on recovery procedures
• Highly reliable network infrastructure with
  multiple redundancies
• Multiple facilities well-connected with high
  bandwidth links
• Robust backup practices for critical data
• Power redundancy through generator sets and
  high-performance UPS systems
• State-of-the-art building management and
  security systems.

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DATA SECURITY
Physical Security -- 24x7 personal security
Electronic Security -- Restricted internet
access -- User restrictions in all the servers --
Thin client model (work is done on central
servers only) -- CD / Floppy drives are
restricted Administrative Security -- System
access control -- Hidden cameras
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TECHNOLOGY
Ascender makes use of the finest cutting edge
technology to create the best possible products
for our clients Ascender is in the process of
implementing the latest technology of K4 and
Woodwing Editorial System All the projects are
well-monitored and tracked using the Management
Information System All the new technologies are
piloted in our RD center before implementing to
the production department
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OUR SERVICES

• Publishing
• Editorial Services (Copyediting, Indexing,
  Abstracting, Technical Writing)
• Typesetting Services (Template Creation,
  Pagination, Proofreading)
• Art Services (Scanning, Redraw, Re-lettering,
  Maps, Cartoons, Cover Page)
• Project Management
• Print-on-demand.

• Content Management
• e-Books
• XML / SGML / HTML
• Data Conversions
• Data Capture (OCR) and Data Entry
• Digitization
• Localization
• Form Processing
• Braille Conversion
• NIMAS Conversion.

• Financial
• Financial Typesetting
• Blacklining
• EDGAR E1/E2 Conversions
• SEC Filing
• Reverse Conversion.

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PUBLISHING SERVICES
For clients looking for the latest in digital
technology, we offer full-service composition in
an XML environment. Using state-of-the-art
computer workstations and high-end automated
pagination software, we digitally merge text and
scanned art into complex pages built consistently
under very strict formatting guidelines. ADT
provides full-service management from author
liaison through printing.
Softwares Used Pagination InDesign, Quark
Xpress, 3B2, Tex/LaTex, Frame Maker, PageMaker,
Word, Adobe Acrobat, Preflight. Graphics Adobe
PhotoShop, Adobe Illustrator, Core Draw, Chem
Draw, AutoCad, Abby Fine Reader, Omni Page,
Macromedia Freehand. Editorial MS Word.

• Services Offered
• Editorial Services (Copyediting, Indexing,
  Abstracting, Technical Writing)
• Typesetting Services (Template Creation,
  Pagination, Proofreading)
• Art Services (Scanning, Redraw, Re-lettering,
  Maps, Cartoons, Cover Page)
• Project Management
• Print-on-demand.

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PUBLISHING - Downloads

• Please click on the below web-links for instant
  downloads.
• Workflow
• Portfolio
• Case Study

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CONTENT SERVICES
Ascender Digital Technologies provides a full
range of data, document, and digital conversion
services to leading publishers, academic
institutions, financial institutions, government
agencies, and major corporations. We convert
paper, microfilm, and early-generation electronic
content into state-of-the-art solutions to meet
all your e-publishing and e-content needs.

• Services Offered
• e-Books
• XML / SGML / HTML
• Data Conversions
• Data Capture (OCR) and Data Entry
• Digitization
• Localization
• Braille Conversion
• NIMAS Conversion

• Services Offered
• Scanning
• Book Scanning
• Microfilm Scanning
• Microfiche Scanning
• Document Scanning
• CD-ROM Publishing
• Form Processing.

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CONTENT - Downloads

• Please click on the below web-links for instant
  downloads.
• Workflow
• Portfolio
• Case Study

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FINANCIAL SERVICES

• Full service composition, conversion and filing
  of EDGAR I (ASCII) and EDGAR II (HTML) compliant
  documents
• Strict adherence to Securities and Exchange
  Commission (SEC) guidelines and regulations
• Production and customer-service provided on a
  24x7 basis
• QC comparisons against original documents,
  proofing and final validation by EDGAR Ease
  software.

• Financial Services
• Financial Typesetting
• Blacklining
• EDGAR E1/E2 Conversions
• SEC Filing
• Reverse Conversion.

• Job Capabilities
• Prospectuses
• Shareholder communication
• Proxies (14A, 14C)
• Reports (10-Q, 10-K, 6-K, 8-K, N-PX)
• Registrations (S-1, S-2, S-3, S-4, S-6, S-8, 424,
  20-F, N-2)
• Schedules 13D, 13G
• Forms 3, 4, 5

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Financial - Downloads

• Please click on the below web-links for instant
  downloads.
• Workflow
• Portfolio
• Case Study

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SALES BY SERVICE SECTOR
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PROJECT MANAGEMENT
Acquisition Stage

• Request for Proposal
• Sample and Estimation
• Contract Sign-Off
• Workflow Creation
• Template or Tool Development
• Risk Analysis and Risk Management Plan

Production Stage

• Schedule Creation
• Project and Resource Plan
• Project Development
• Project QC
• Project Monitoring and Control
• Risk Mitigation
• Project Review and Reports

Project Closure

• Project Analysis
• Client Satisfaction Survey
• Contract Closure
• Project Archival

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DEDICATED TEAM

• Ascender appoints dedicated client manager for
  all its clients
• Depending on the projected project volume and
  the turnaround, Ascender deploys a dedicated
  team to all the client managers
• Ascender arranges for a conference call on
  requirement basis so that our customers can
  have direct control with the production team
  in India.

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PROJECT CONTROL

• Local Contact
• Ascender Digital Technologies can provide local
  liaison upon clients request.
• Management Information System (MIS)
• The company is powered with the Management
  Information System (MIS)
• All projects are recorded, monitored, and
  tracked through MIS
• All our clients are given access to view and
  track their projects online
• Project delivery is well controlled with the
  help of MIS.

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OUTSOURCING RISKS

• Communication Risks
• Language Risks
• Cultural Risks
• Process Risks
• Political/Legal Risks
• Loss of Control

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ADT OVERCOMES RISKS
Communication RisksOur state-of-the-art
development centre has three levels of
communication redundancy, including fiber optic
and wireless backup systems. Language RisksAll
our creative and technical professionals and
specialists have taken graduate level studies in
English. Additionally all of our customer service
executives are specifically trained in
international communications. Cultural RisksOur
employees are carefully chosen with
cross-cultural experience in multiple
international countries both at the academic
basis as well as in the commercial
environment. Process RisksMost of our processes
are automated and streamlined. These are audited
both internally and externally by industry
experts and found outstanding. Political/Legal
RisksIndia is politically stable, with a sound
and fair legal system that ensures protection of
your intellectual property. Loss of ControlOur
processes ensure that the client remains in
control at all times. The client is able to
monitor and control their projects through our
MIS.
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OUTSOURCING BENEFITS
Customer satisfaction is the end result of the
Ascender products.
Focus on Core Business
Reduce Cost
Conserve Capital
Improve Quality
OUTSOURCING
Gain Market Access
Faster Innovation
Increase Speed to Market
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OUTSOURCING TRENDS?

• Some of the outsourcing trends in the global
  business are
• One in four organizations plan to increase their
  outsourcing spending by 25 or more in 2008-2009.
• Outsourcing will represent 19.5 of the typical
  executive's budget, up from 16.4 today.
• Technology change and rapid improvement in
  technology which is making incredible increase
  in the performance-to-price ratio of information
  technology.
• Firms in dynamic markets such as
  telecommunications, high-tech products, and
  professional services, already source more than
  40 of their operations outside.
• Innovation is now seen as the key strategic
  benefit of outsourcing.

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WHY OUTSOURCE?
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WHY OUTSOURCE?

• Top Reasons
• Lower costs
• Ability to concentrate on core functions
• Greater flexibility and ability to define the
  requisite service more readily
• Specific supplier benefits. For example, better
  security, continuity, etc.
• Higher quality service due to focus of the
  supplier
• Improved internal management disciplines
  resulting from the exercise itself
• Less dependency upon internal resources
• Control of budget
• Faster setup of the function or service
• Lower ongoing investment required in internal
  infrastructure
• Greater ability to control delivery dates (e.g.
  via penalty clauses)
• Lack of internal expertise
• Increase flexibility to meet changing business
  conditions
• Purchase of industry best practice
• Improve risk management and acquire innovative
  ideas
• Increase commitment and energy in non core areas
• Improve credibility and image by associating with
  superior providers
• Gain market access business opportunities
  through the suppliers network

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BPO GLOBAL MARKET
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WHY INDIA?

• India has become the worlds outsourcing hub.
  India having an edge over other nations in terms
  of
• technological agility,
• quality,
• flexibility,
• low cost and skilled manpower,
• faster time-to-market,
• friendly taxation and other legal policies,
• A fast paced economy,
• A stable government, and
• India has one of the largest higher education
  systems.

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WHY ASCENDER?

• Guarantee of 100 data accuracy
• Total adherence to clients' design guidelinesand
  requirements
• Highly efficient workflow
• Strict quality control and superior production
  methods
• All activity and processes are
• Thoroughly documented
• Benchmarked against international standards
• Communications infrastructure galvanized by
  secure broadband
• High-bandwidth Internet connectivity with zero
  downtime
• Sturdy cluster of secure data, print, mail and
  web servers
• Seamless and integrated networking operations

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FAQ

• How Ascender Digital Technologies can bring down
  the production cost up to 30-40?Most of the
  publishers have the same question. Well,
  Ascender is located in Coimbatore, Manchester of
  South India. The cost of living is much cheaper
  when compared to other major cities like Chennai,
  Bangalore, Mumbai, etc.

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FAQ

• How Ascender Digital Technologies can adopt to
  latest technologies easily?Coimbatore is the
  second largest IT sector in Tamilnadu. Large
  pool of World Class scientific and technical
  manpower are available in Coimbatore City alone.
  Therefore Ascender can easily adopt to
  technologies changes.
• Can we relay on Ascender Digital Technologies on
  long-term?We have a proven track record of
  dealing with the satisfied clients more than a
  decade. Ascender is your right partner.
• Do Ascender Digital Technologies have disaster
  facility?We do have disaster production facility
  in Pondicherry and Chennai. Your job will be safe
  and secured with us.

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YOUR IDEAL PARTNER

• Ascender -- Your Ideal Partner for Outsourcing in
  India
• Cost Benefits
• Experienced, Talented, Creative, and Technical
  Manpower
• Guaranteed Accuracy and Compliance with Client
  Requirements and Procedures
• Transaction and Document Security
• High International Standards
• Quick Turnaround and Strict Adherence to
  Deadlines
• Transparent Processes and Systems

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CONTACT US
Thank You
Ascender Digital Technologies 125-B, Lakshmi
Arcade, Vellakinar Pirivu, MTP Road, Coimbatore
641029, Tamilnadu, India. Tel [phone]
Fax [phone] Email info_at_ascenderdigital.co
m Website www.ascenderdigital.com