The Buck Does NOT Stop Here

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The Buck Does NOT Stop Here!
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Introduction

• Inflation is growing at an constant rate of 4 a
  year
• With the dollar losing value every year, how do
  we expect people to even carry change with them
• We have a solution

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Introduction

• Its okay, you can relax!
• VBM is one of the first company to be able to
  offer parking meters that not only take silver
  coins, but also accept dollar bills and credit
  and debit card payment options
• Our goal is to provide towns and cities with the
  best Parking Meter Technology and Unconventional
  Convenience

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Our Mission

• The VBM Corporation focuses on high technology
  manufacturing and distribution of automated
  parking meters
• Starting with sections of large cities, and
  moving outwards into smaller suburban towns
• Domestic expansion in the short run, with a long
  term global possibility

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Keys To Success

• Excellence in fulfilling a promise reliable,
  trustworthy parking meters and superior knowledge
  and service by our staff of experts
• Developing visibility to generate new business
  leads
• Leveraging from a single pool of expert service
  into multiple revenue generation opportunities,
  such as advancements in other kinds of traffic
  technology, to create more efficiency

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SWOT Analysis - Strengths

• Convenience
• Multi Payment Options
• Less frustration
• Easy to Operate
• User-friendly Interface
• All Digital

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SWOT Analysis Weaknesses

• High initial cost
• Converting large cities with many meters
• Cant Convert large cities overnight
• Getting approval from govt officials to
  undertake such a project
• Little or few products to compare successes with

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SWOT Analysis - Opportunities

• Revolutionize the Industry
• As with other products that emerged as uncertain,
  the potential for growth is limited only by the
  sky
• Targeting an untouched market

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SWOT Analysis - Threats

• Competition from pricing aspect
• Gradual process might cause consumer
  dissatisfaction
• Competitive Bidding
• Competition from differential advantage

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Marketing Strategy

• Ultimate focus is on our parking meters can
  optimize convenience for those using them
• Most Important customers are local governments
• Exploring a wide array of markets to infiltrate

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Marketing Objectives/Market Share Goals-Short Term

• First Year
• Installing Meters in sections of a few Major US
  Cities
• Installing Meters in towns that serve as suburbs
  to those cities
• 5-10 of US Meter market

• First 5 Years
• Have contracts in 5 of the 9 major US Cities
• Continue suburban expansion
• Make VBM Corp. a household name
• 20-30 of US Meter market

Major Cities New York, Chicago, Los Angeles,
San Antonio, Dallas, San Francisco, Philadelphia,
Boston, Detroit
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Marketing Objectives/Market Share Goals-Long Term

• 5 10 Years
• Expected Majority stake in contracts in all 9
  major US cities
• Sold Presence in suburbs around the country
• Possible Global Expansion
• No less than 50 of US meter Market Share

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Market Analysis

• Americans tend to gravitate towards products that
  save time
• Our meters increase the convenience of the
  Average American Consumer
• Where there is room to improve daily life, There
  is a market
• Where there is no known market, there is the
  opportunity to create one

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Target Market

• All demographics and age groups will benefit from
  this product
• However the majority of consumers will be
  governmental municipalities
• Those who prefer ultimate convenience

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Product ? XL-NT Model

• Accepts coins, Credit Cards, debit cards, and
  bills
• Battery powered
• Chip Card Reader with Security Module
• Escrow Coin Return
• Smart Cashbox to audit cash and card transactions
• Real Time Clock Display
• Sleep Mode to conserve battery
• Reinforced Cash Door System
• Hidden Camera

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Product ? XL-R8R Model

• Accepts coins, credit cards, debit cards, and
  bills
• AC/DC / Solar Power options
• Escrow Coin Return
• Large Smart Cashbox
• Cellular and Networking Options
• Advanced Management System integration with other
  VBM meters
• Hidden Camera

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Product Line

• XL-NT Model
• Designed to be installed in smaller
  municipalities
• Each Meter designates ones spot

• XL-R8R Model
• Designed to be installed in on large city streets
• Each meter designates a full city block
• Dispenses parking receipt to be displayed in car
  windshield

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Pricing

• Pricing Objectives
• Profit-Based Pricing Strategy
• Due to Limited Competition
• Meters are status symbol
• First customers will not be sensitive to price
• Mimics Skimming Pricing Strategy
• Primarily in large Cities
• Upper Middle Class Suburbs
• Quality, Uniqueness, and Status of Product will
  drive consumers

• Time Influenced Pricing Objectives
• 3-5 Years later
• Penetration Pricing Strategy
• Once 20-30 of Market Share is acquired
• Lower prices of meters
• Allow City segments and Suburbs that dont have
  as much money to still purchase our meters
• Dramatic increase in Market Share

• Initial Cost
• XL-NT 150
• XL-R8R 300
• Initial Resale
• XL-NT 600
• XL-R8R 1,000

• Progressive Resale
• XL-NT 450
• XL-R8R 800

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Channels of Distribution

• Outsourced Manufacturing
• Our own Independent Warehouses
• Located in 6 US regions
• Manufacturer will ship to Main Warehouse
• Main Warehouse will ship to secondary warehouses
• Secondary Warehouse will ship directly to
  customer

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Promotion

• Main Tactics
• Website
• Print Advertising
• Word of Mouth

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Advertising

• Print Advertising will be used to mobilize
  influential members of society
• Advertisements will encompass VBM Logo, pictures
  of meters, and trade character
• Ads will be run in magazines such as The Robb
  Report, GQ, Forbes Magazine, Smart Money
  Magazine, Time Magazine, etc.

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Advertisement

• Geared at those in large cities b/c it shows the
  XL-R8R
• Tells citizens that the meters are on their way
• Message at bottom used for citizen mobilization
• Gives pretty good description of meters
  differential advantage

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Advertisement

• Geared at those in the suburbs b/c it shows the
  XL-NT
• Shows company slogan
• Famous Quote by Harry S. Truman
• Message at bottom to mobilize citizens

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Public Relations

• Unveiling our meters at technology trade show
• Show possible customers how easy the meters are
  to use
• Payment Options
• Programmability
• Come to booth Get a voucher

• Ribbon Cutting at the very first meter
  installation
• News covered first installation
• First purchaser also gets an extra 10 off of
  purchase

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Sales Promotion

• Discount Brackets
• 100 Meter Purchase
• 3 discount
• 500 Meter Purchase
• 7 discount
• 1,000 Meter Purchase
• 15

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Personal Selling

• Sales Managers oversee 6 US regions
• 2 Divisions split 3 ways
• North and South
• East, Mid-West, West
• Managers take orders
• Relay to Company HQ

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E-Marketing

• Fully Interactive interface
• Descriptions of current product line
• Product Specs
• Price Quotes
• Place Orders Online
• www.VBM.com

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Program Evaluation

• Few ways to marker success of such a product
• See if short and long term goals are met
• Market Share goals
• Infiltration of towns and cities around the US