Title: The Heart Of DiabetesSM: Understanding Insulin Resistance
1The Heart Of DiabetesSM Understanding Insulin
Resistance
2The rise of diabetes in the United States
- About 13.9 million Americans have physician
diagnosed diabetes - During 1994 2002 the age-adjusted prevalence of
diabetes increased 54 percent for U.S. adults,
from 4.8 to 7.3 percent - Type 2 diabetes may account for 90 to 95 percent
of all diagnosed cases of diabetes
3Startling survey findings
- A 2003 survey by the American Heart Association
found that - 63 percent of people with diabetes surveyed
realize that diabetes patients are at risk for
cardiovascular disease, yet only half are working
to prevent heart disease and stroke - When asked about the most serious complications
associated with diabetes, only 33 percent
mentioned heart disease
4Prevalence of diabetes
- Prevalence of physician-diagnosed diabetes in
adults age 20 and older - For Mexican Americans, 10.4 percent of men and
11.3 percent of women - For African Americans, 10.3 percent of men and
12.6 percent of women - For Caucasians, 6.2 percent of men and 4.7
percent of women
5How insulin resistance affects people with
diabetes
- Insulin resistance a condition where the body
does not respond efficiently to the insulin it
produces - Insulin resistance seems to predispose a person
to both diabetes and cardiovascular disease
6The American Heart Associations role
- The American Heart Association wants to raise
awareness of diabetes and its link to
cardiovascular disease - In 2001, the association launched The Heart Of
DiabetesSM Understanding Insulin Resistance
7What the program does
- The program explains the link between diabetes,
cardiovascular disease and insulin resistance - Participants receive tips and information to help
them manage their diabetes and reduce their risk
for heart disease and stroke
8Participants receive
- The Game Plan To A Healthy Life journal, designed
to help people make healthy choices every day,
which includes - A plan for physical activity
- A tracker for glucose and cholesterol levels,
weight and blood pressure
9The Heart Of Diabetes also offers strategies such
as
- Learning new ways to help begin and increase
regular physical activity - Increasing gradually the amount of time and
intensity of their physical activity - Learning how to choose high-energy foods that
work best for someones diabetes plan - Finding new local opportunities and resources for
physical activity
10To enroll in the program or to learn more about
these risk factors and insulin resistance, which
contribute to both diabetes and cardiovascular
disease
- Call 1-800-AHA-USA1, or
- Log on to americanheart.org/diabetes
11The Heart Of DiabetesSM Understanding Insulin
Resistance is sponsored by Takeda Pharmaceuticals
North America, Inc. and Eli Lilly and Company
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13Search Your Heart is an educational
community-based program culturally designed to
educate about the causes, symptoms and prevention
of cardiovascular disease and stroke.The
program contains six modules highlighting
diabetes, cholesterol, and blood pressure
management physical activity nutrition,
advocacy, stress, and stroke prevention.
14Search Your Heart Kit
- Includes
- 1. Kit Content Overview
- 2. Coordinators guide
- 3. Surveys for participants
- 4. Modules
15Search Your Heart Components
- Check for Life
- Activities for Life
- Bread of Life
- Lift Every Voice
- Stress Reduction
- Stomp Out Stroke
16- Each Module Includes
- Instructions on how to implement the program
- Implementation Timeline
- Definitions
- Resource lists
17Check for Life
- This module includes blood pressure, diabetes and
cholesterol education materials and how to
conduct screenings. - Check For Life serves to educate participants
about their individual health risks, concerns,
and results. These results are monitored during
a series of health screenings that are conducted
throughout the program.
18Goals of this Module
- Motivate participants to have their blood
pressure checked regularly. - Screen as many participants as possible for high
blood pressure, diabetes, and cholesterol. - Provide at-risk participants with resources that
will help them understand how to lower their BP. - Complete evaluations/surveys.
19Activities for Life
- This module focuses on showing you how to make
physical activity fun. - It shows you how to incorporate physical activity
into a fellowship activity.
20Goals of this Module
- Educate about the benefits of regular physical
activity. - Provide tips on how to incorporate regular
physical activity into busy lifestyles. - Motivate members to increase regular physical
activity time.
21Bread of Life
- The purpose of this module is to examine what we
eat, and then alter our meals to include a more
balanced nutritious habit of eating.
22Goals of this Module
- Is to educate about the benefits of heart-healthy
eating. - To provide tips about incorporating
heart-healthy eating into busy lifestyles. - Motive members to change their eating habits
while still enjoying traditional foods.
23Stomp out Stroke
- This module helps you conduct stroke prevention
education. It teaches the warning signs and shows
you how to coordinate stroke screenings.
24Goals of this Module
- Know the Warning Signs of a Stroke.
- To motivate participants to have their risk
factors for stroke evaluated using the Whats
Your Risk of Stroke screening tool.
25Stress Reduction
- This module includes tips on coping with stress.
- Managing stress is good for your overall health.
26Goals of this Module
- Provide tips on controlling the amount of stress
in daily activity. - Provide a way of dealing with uncontrollable
stress.
27Lift Every Voice
- This module encourages communities to create and
sustain community coalitions to advocate healthy
living.
28Goals of this Module
- Help participants understand the issues of
prevention, health care, and research. - Motivate participants to advocate heart health in
their communities and coalitions.
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31- Power To End Stroke
- A New Cause Campaign to Raise
- Stroke Awareness in African Americans
32Campaign Objectives
- Create a movement around African Americans and
their disproportionate risk for hypertension,
diabetes, stroke - Increase awareness that stroke is preventable
change current perception that stroke is
inevitable - Increase adherence to primary and secondary
prevention guidelines - Seek new corporate/foundation partners to drive
expansion of campaign on opportunistic basis
33Phase I Key Health Messages
- Stroke is not inevitable. You can prevent it.
- African Americans are at higher risk for stroke.
- Know your risk. Control your blood pressure and
diabetes to prevent stroke. - Work with a family doctor to manage your risk.
34Power To End StrokePledge
- Two part pledge
- Copy to ASA (to receive additional information)
- Postcard to family/friend (to encourage them to
take the pledge) - For me, my family, my community, I will do my
part to prevent and overcome stroke. I will make
the right health choices. I will lift my voice
in a movement to improve the health of my people
today and for generations to come. I will not
just survive but thrive by learning how to
live stronger and longer.
35After the Pledge
- Tailored letter from the American Stroke
Association (ASA) - ASA sends consumer interest topic (i.e. sickle
cell disease, stroke risk factors, stroke in
African Americans, Caregiver/Stroke Survivor
Information (Stroke Connection Magazine) - Healthy Soul Food Cookbook, lapel Pins, PTES
Quarterly Newsletter
36Ambassador Pillars
- Healthcare Medical professionals
- Community - Social Groups
- Advocacy Local, State, and Federal
Representatives - Faith-Based Leaders of Faith-Based
Organizations - Celebrity - Entertainers
- Funding Corporate Sponsors
37Ambassadors
- Serve as a liaison for the American Stroke
Association to the African American Community. - Share the stroke message to African Americans
across Kansas. - Advocate for stroke legislation that supports the
American Stroke Associations mission.
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39Go Red For Women
- This campaign helps women discover unique
lifesaving power by learning about heart disease
and stroke and taking positive action to reduce
their risk
40Campaign Goals
- To raise awareness
- To prevent heart disease and stroke
- To save lives
41CVD Claims 500,000 Womens Lives Every Year
- CVD kills more women than the next 7 causes of
death combined - Breast cancer kills 1 in 30 women
- CVD kills 1 of every 2.5 women
42Why We Need Go Red For WomenHigh Blood Pressure
(HBP)The Silent Killer
- Women age 20 and older who have HBP
- White females 30
- Black/African-American females 45
- Mexican-American
females 30
43Why We Need Go Red For WomenPhysical Inactivity
- Inactive women
- White females 36
- Black females 55
- Hispanic females 57
- Asian/Pacific Islander
females 46
44Why We Need Go Red For WomenObesity / Overweight
- Overweight/obese women 20 and older
- White females 57
- Black females 77
- Mexican-American females
72
45Go Red For Women Helps More Women Know Their Risk
- Learn your risk factors
- Live a healthy lifestyle to reduce them
- Know the warning signs of heart attack and stroke
46Go Red Campaign Objectives
- Educate health professionals, especially primary
physicians - Educate the public
- Educate policymakers through advocacy
- Raise funds for AHA womens
programs
47Enroll and Benefit
- 1-888-MY-HEART (1-888-694-3278)
- americanheart.org
- Choose To Move and Simple Solutions
- Buy designated products from stores listed at the
Go Red For Women Web site part of the revenue
supports our association
48Go Red For Women!