EMedia Review

1
E-Media Review

• August 27, 2008

2
Website Metrics Jan - July

• Avg. Pg. Views/Month5,978,889 in 08 vs.
  4,075,026 in 0746.9
• Avg. Monthly Visits1,020,823 in 08 vs. 598,354
  in 0770.6
• Avg. Time Spent/Visit 28.68 min. in 08
  vs.28.06 min. in 072.2
• Avg. Pg Views/Visit5.85 pages in 08 vs. 5.73
  pages in 072.1

3
E-News Open Rates Jan - July

• Aerospace Manufacturing.40.17
• Diesel Technology..32.51
• Automotive Powertrain...29.99
• Truck Bus Technology...27.55
• Test Simulation...25.06
• Off Highway Technology...24.89
• SAE Technology.22.48
• Automotive Electronics...22.20
• SAE Commercial Vehicle..............18.70
• SAE Aerospace...............17.97
• SAE Automotive..............16.92

4
Financial Through Aug. 08
5
Financial Sept Dec (BOY)
6
BOY Goal

• 250,000
• 73,500
• 17.7 over Budget
• 35 over Prior Year

7
Whats New For 2009

• New E-News/Web click reporting
• IMS website ad tracking
• Custom e-newsletter offering
• Increased inventory on e-news with text
  link/banner positions
• Sponsored text links on mag home page
• Increased frequency of Off Highway Aerospace
  e-newsletter
• New Hybrid and Materials e-newsletters 6x ea.

8
Whats New For 2009

• SAE Technology changed to SAE Vehicle Engineering
• Sponsored links on mag home pages
• Truck/Bus and Vehicle Engineering websites
• Bundled web page sponsorships
• Keyword search bundling with Global Mobility
  Database/Standards
• CUSTOM ENGINEERING TECHNOLOGY WEBCASTS

9
WEBCASTS

• Sell the end results not the process4 core
  marketing results
• Lead generationits not how many attend but
  register pre post
• Thought leadershipdesire of a company to be
  positioned as a thought leader in an industry
• Personal exposurecompany need for a person to
  gain exposure to a focused group of potential
  customers or thought leaders
• Explaining a complex ideacompany desire to
  introduce a new idea, complicated concept or
  product
• If the marketing goals dont match one of the
  above four core results dont present a webcast
  as a marketing solution

10
Webcast Deliverables/ROI-AEI Example

• 3 pre-event print ads261,000 imp.
• Industry News promotion120,000 imp.
• Tech e-news promotion.37,000 imp.
• Vehicle Tech promotion............................
  200,000 imp.
• Registration Page.5,000 imp.
• Home Page 3 months pre-event.................30,00
  0 imp.
• Post event 2 print ads..174,000 imp.
• Post event 2 e-news237,000 imp.
• Total Impressions.1,064,000 imp.
• CPM.15.57/M
• Attendees/Leads (1000 registrants)..16.57/Lead

11
Digital Media Usage Study

• Conducted via SurveyMonkey Aug 5
• Subscriber base of AEI, AEM, SOHE
• Eliminated sales/marketing, student, education,
  library titles
• 39,700 emailed (19,900 AEI, 14,000 AEM, 5,800
  SOHE)
• 988 usable returns.2.5

12
Results

• What best describes your function
• Engineering/Design37.9
• Engineering/Design Management31.7
• Corporate Exec..7.1
• Manufacturing/Production5.7
• Purchasing.2.0
• Other.15.6

13
Results

• Number of people employed in your organization
• Less than 10022.6
• 100-2499.5
• 250-4999.7
• 500-999.11.2
• 1000.46.9
• Number of years involved in mobility industry
• 1-10.27.3
• 11-20...23.8
• 21-30...25.2
• 30...23.8

14
Results

• 64.1 are currently a member of SAE
• 72.9 are employed in North America (3.2 S.
  America, 7.6 W. Europe, 1.0 Central/Eastern
  Europe, 4.7 Asia, 1.5 China, 5.7 India)
• 98.6 have access to a personal computer at work
• 98.3 access the internet at work in conjunction
  with job responsibilities

15
Results

• 92.5 access the internet daily for work
  responsibilities (6.9 weekly)
• Number of websites referenced in a typical
  business day
• None2.4
• 15.7
• 2..15.3
• 3..17.6
• 4..13.4
• 5..15.3
• 6.3.0
• 7.27.5
• Average 4.3 Websites

16
Results

• How much time per week do you spend on the
  internet
• 30 min 1hr..17.8
• 1hr 11/2 hrs....16.3
• 11/2 2 hrs13.1
• 2 2/12 hrs12.2
• 21/2 3 hrs.7.1
• 3 hrs..33.5
• Average 1.8 hrs to 2.2 hrs

17
Which Websites Do You Find UsefulNo Consensus

• SAE (207)
• Google (187)
• IHS (40)
• Wikipedia (38)
• ASTM (33)
• Internal/Intranet (31)
• FAA (30)
• Globalspec (25)
• Efunda.com (23)
• Yahoo (21)
• Automotive News (18)
• IEEE (16)

• Boeing Portal (14)
• DieselNet (14)
• ASME (14)
• Wards (12)
• ISO (12)
• Eng-tips.com (12)
• NHTSA (12)
• NASA (12)
• How Stuff Works (12)
• Thomas Register (11)
• Machine Design (10)
• Design News (9)

18
Results

• What are you primarily looking for at your
  favorite sites
• Product Information75.3
• Technical Articles69.9
• Industry Standards..50.3
• Product Literature41.7
• White Papers23.4
• Product/Supplier Reviews..21.7
• Other..10.2

19
Results

• Does your company impose restrictions on your
  internet use
• Yes, personal use.21.7
• Yes, monitor usage..32.7
• Yes, block access to certain sites..56.1
• Yes, limit time spent2.8
• Yes, limit access to managers only..2.4
• Yes, can only visit sites linked to our
  intranet.1.4
• No.23.9
• Not sure..2.8

20
Results

• How many e-newsletters do you receive monthly
• None...5.6
• 1-3.47.4
• 4-6.24.4
• 7-9...6.1
• 1016.5
• 90.7 do not subscribe to any RSS feeds
• 78.9 do not read or subscribe engineering
  related blogs
• 38.0 regularly/occasionally view videos on
  websites (43.2 rarely, 18.9 not at all)
• On average 2.6 webcasts were attended per
  respondent in the last year
• 79.3 pick Google as their first choice for
  searches followed by Company Intranet 7.7, Yahoo
  7.3, Globalspec 1.9, ThomasNet .5