NASA PNT Advisory Board - Panel 2

1
NASA PNT Advisory Committee (Panel 2)
Options for Promoting GPS October 2007
Chet Huber President, GM OnStarDavid Logsdon
Executive DirectorU.S. Chamber of Commerce
(Space Enterprise Council)
2
Marketing GPS To the Global GPS Vendor Community

• Encourage commercial adaptation by reinforcing
  commitment to the preservation of the current
  civilian L1 C/A GPS signal for
• Performance
• Availability Reliability
• Usability Backwards Compatibility
• Cost (no user charges)
• Issue Press/media releases to alleviate foreign
  doubts about U.S. commitment to GPS as a global
  utility for the indefinite future
• PNT members could host interactive sessions at
  key GNSS forums
• Increase U.S. presence at foreign GNSS sessions
  and actively explore opportunities to
  augment/enhance GPS performance with other GNSS
• Solicit feedback from the PNT Advisory Board
  members prior to initiating any GPS signal
  changes/upgrades

3
Marketing GPS to Potential New Users

• Promote the capabilities of GPS in appropriate
  leading U.S. international magazines/journals
  as an
• Excellent tool for real-time computation of
  location, speed altitude
• Accurate precise source for timing/clock
• A free ubiquitous global utility
• Identify Niche Areas to target for possible
  applications using GPS
• Communication, Transportation, Construction,
  Emergency Services, Agriculture, Banking
  Commerce
• Encourage experts in the field (some are already
  PNT Advisory Board members) to write technical
  articles about potential applications using GPS
• Have Advisory Board members host town-hall style
  meetings on the web (for a global audience)
• Also consider using futuristic tools such as
  U-Tube, Second Life, etc

4
Marketing GPS to Global User Market - 1

• Eliminating Selective Availability (SA) was a
  positive step towards expressing the US
  commitment to GPS
• DoD Permanently Discontinues Procurement Of
  Global Positioning System Selective Availability
  (US DoD Press Release, Sep 18, 2007)
• With explosive growth in commercial applications,
  GPS is a true public utility that an average
  American citizen knowingly or unknowingly ends up
  using many times a day
• Wireless Cell phone networks
• Electrical Power Distribution
• Public Safety Emergency Services

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Marketing GPS to Global User Market - 2

• GPS is also an key enabler for many other
  services that are key contributes to the US
  economy
• Aviation Transportation
• Civil Engineering
• Navigation Trip Guidance
• Farming
• Continued preservation of GPS is critical to
  American businesses

6
GPS Case Study OnStar

• GPS location clock are critical enablers for
  all OnStar services
• OnStar Monthly interactions (Avg. May-July 07)

• In addition, OnStar uses GPS to be an effective
  advocate against crime
• Targeted Amber alert with the National Center For
  Missing Children
• Stolen Vehicle location
• GM and Red Cross partner to provide information
  to those in crisis
• OnStar currently has over 5 million active
  subscribers
• OnStar will be standard across all General Motors
  retail vehicles in the U.S. Canada (4 Million
  per year)

7
Looking to the Future with GPS

• GM V2V Video here