The Five Practices in the Virtual Environment

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The Five Practices in the Virtual Environment
Beth High August 6, 2009
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Defining  "Virtual Environment"
The communication space that exists when one is
not face to face with those they hope to engage.
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Why are we talking about this?
  The known    30 behaviors, when practiced with
frequency, lead to exemplary leadership.
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The unknown
How do these behaviors translate in the virtual
environment?
Like playing tennis on ice skates with a
superball.
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The space is changing
How do these behaviors translate in the virtual
environment?   Like playing tennis on ice skates
with a superball.
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Web1.0 vs Web2.0
Web1.0
Web2.0

• dynamic
•  
• on the device of choice
•  
• On your customers terms

• static
•  
•  on the web
•  
•  
• on your terms

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Web1.0 vs Web2.0
Web1.0
Web2.0

• subscribe
•  
• RSS feeds
•  
• dialogue

• surf and search
• domain names
•  
• presentation

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Web1.0 vs Web2.0
Web1.0
Web2.0

• a conversation
•  
• attention
•  
• mindshare

• a soapbox
•  
• eyeballs
•  
• ownership

Source www.paulcolligan.com March 2009
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People engage online  in different ways  for
different reasons.
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source Groundswell, Bernhoff and Li
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Reasons http//www.ruderfinn.com/rfrelate/intent
/intent-index.html
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Virtual Channels Toolkit(c) www.onleadershiponline
.com  
The Challenge Continues (2010) www.wiley.com