Kerala's 1st pvt FM station Kochi,Thrissur,Kozhikode

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Kerala's 1st pvt FM stationKochi,Thrissur,Kozhik
ode Kannur
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Mango recipe
24 Hour Music station plays contemporary popular
hit songs songs based on the mood of the
day songs selected after listener
research interactive predominantly
Malayalam youthful timely infotainment
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Mango recipe
A carefully researched programme menu Different
programme bands Advantage of targeting
specific audiences
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PROGRAMME
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Panchathanthram Time 6-7 AM
Light. Spiritual. Inspiring. Zen-like. Mild.
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Kochi Superfast Time 7-10 AM
Positive. Humorous. Youthful. Zestful. High
Energy. Bright. Fast paced. Local. Addictive.
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Rasapeedika Time 10-1 PM
Freaky. Gossipy. Humorous. Newsy.
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Timepass Time 1- 4 PM
Lazy. Nostalgic. Simple. Interesting. Melodious.
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Josh Junction Time 4 - 7 PM
Attitude-heavy. Oomph-packed. Super
charged. Urban. Cool. Entertaining.
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City-Lights Time 7 10 PM
Entertaining. Interesting. Light. Enjoyable
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Muddugow Time 10 PM 12 AM
Light. Tender. Romantic. Humorous.
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Weekend
Kochi TWIST 8 11PM SATURDAYS International Hits
- English
919 SPOTLIGHT SATURDAYS SUNDAYS Celeb Interviews
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Kerala's No.1 FM stationIMRB International
study atKochi, Thrissur, Kozhikode Kannur
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Kerala's finest radio station with unparalleled
activations...
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Onground activations...
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Naatile Thaaram

• First ever and largest on-ground musical reality
  contest in the country.
• Over 50,000 registrations across the state.
• Totally mass-based activity touching people at
  remotest corners of Kerala with a fleet of
  branded mobile studios traversing the state.
• Covered over 400 panchayats in a span of two
  months, witnessed by over 15 lakh eyeballs.
• Eminent judge panel comprising of Shankar
  Mahadevan, K.S Chithra, Deepak Dev etc
• Released an exclusive music album featuring the
  winners of the contest.

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RJ Freq Out

• A fresh and innovative event in every college
  calendar
• A property exclusively owned and managed by Radio
  Mango
• Test of attitude, humour and spontaneity
• Completed successfully in over 25 colleges
• Extremely popular among campus crowd

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RJ Freq OutA campus property
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• A first-of-its-kind contest combining the
  traditional concept of Onapookkalam with
  technology
• Format Inter-collegiate contest
• Overwhelming participation from campuses

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Naatilengum Maveli

• An Onam Special activity in association with
  Francis Alukkas Jewellers
• A surprise visit by Maveli to randomly chosen
  houses, apartments, petrol bunks accompanied by a
  branded vehicle with chenda and edathalam to
  impart the Onam flavour

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MANGO WEEKENDS

• An exclusive property of Radio Mango
• A break away from the traditional concept of
  weekends being all about family get-togethers and
  marriages
• A 360 degree activity in the most happening
  places of Kerala.
• Packed with interactive games, events, roadshows,
  contests what more... anything which captures the
  attention of public in these places.

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• Movie tickets, restaurant passes, show passes,
  amusement park tickets etc offered free to lucky
  Radio Mango listeners

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Traffic Infoline

• First radio station to officially
• tie-up with Kerala Police
• A public service initiative to
• help the commuters of Kochi get real-time traffic
  related information such as blocks etc while on
  the move
• The police would provide timely traffic solutions
  which would be aired on RadioMango.

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On - air activities
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CHILDREN'S DAY
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• Celebrating children's day with a difference
  where all the radio jockeys magically
  transformed into children for the day.
• 2 months of extensive searching and training a
  set of children who'll replace the jockeys.
• Giving the kids an opportunity to mimic their
  favourite RJ's style, modulation and particular
  ON-AIR idiosyncracies and catch-phrases.
• Presenting innovative themes time and again,
  this is the first time in India that all the
  shows in an FM station are handled entirely by
  children.

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Radio Mango Britannia Onam Contest

• Hugely successful contest which positively
  impacted sales.
• A unique 10 day on-air on-ground activity
• Exclusive on-air contest where gold coins were
  given away as daily prizes
• Tremendous response for the contest at all 4
  stations
• No. of SMS responses quadrupled during the
  contest period
• A phenomenal increase in sales by 20 - 30

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1983 LIVE

• A one-of-its-kind ON AIR activity to celebrate
  25 years since India's 1983 Cricket World Cup
  Victory.
• Airing real-time updates as and when it
  happened on 25th June 1983 along with interesting
  facts and trivia related to cricket.
• Interviews of celebrities analyzing the match
  after its 1rst innings as they had done 25 years
  ago.
• Including running commentary detailing from
  toss to post match presentation ceremony.

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Radio Mango Mahindra Alfa Mr. Autokaran Contest

• A unique on-air contest spread across all 4
  stations.
• Aim To select the best auto driver in the city.
• Public could nominate their favourite
  Autokaran based on character and the like.
• Stringent judging parameters to judge various
  aspects of driving.

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Radio Partnerships

• Kingfisher Kerala Rocks
• Vivel Miss. Kerala Contest
• Futsal Frenzy
• Idea Rocks India
• Nokia Touch The Tune Concert

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If you talk to a man in a language he
understands, that goes to his head. If
you talk to him in his language, that goes
to his heart-Nelson Mandela
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thank you.