Title: youve made a videonow what
1 youve made a videonow what?
distributing video online
www.breakthrough.tv
2why online?
- Reach NEW and DIFFERENT AUDIENCES, from your
target audience- more the better - FREE DISTRIBUTION (if you already have existing
Internet) - MEET ALLIES that may be potential advocates for
org - ENGAGE IN A DIALOGUE with views of those that
are opposed and share message - JOURNALISTS look online -namely at blogs- to
find stories
3presentation rundown
what works best for you to distribute video?
- Blogs
- Social Networking Sites
- Video Sharing Sites (YouTube/ The Hub)
4blogs
5blogs what is a blog?
- Website providing COMMENTARY on a particular
issue using text, video, photos, audio - Online site produced by ONE writer/producer
- OR
- Online site for SEVERAL writers, video producers
(organizational blogs) - Unlike a website, readers/viewers can COMMENT to
- blogs publicly and writers can write back
publicly
6blogs comments Immigration Equality Blog
7blogs why should nonprofits blog?
- To DISTRIBUTE their message, with a clear stance
on the issue - To engage in DIALOGUE and INTERACT with friends,
and members - To increase VISIBILITY - the more you are online,
the likelier it is someone will see your blog - To be a RESOURCE, or fill a niche on a particular
issue - (ex DWN sends news) - To give a RUNNING COMMENTARY on events,
campaigns, new projects, calls to action
8blogs is it right for you?
- Do you have enough CONTENT?
- Do you have enough TIME?
- Do you have the STAFF CAPACITY to blog?
9blogs things to think about before you start
- Find your NICHE, what hole does your blog fill?
- FORMATTING- look at other blogs, what qualities
do you like about them? - Whats your TONE? Are you funny, serious, news-y?
Make sure you match what your org believes - Blogs need CONSTANT CONTENT- keep a running list
of topics articles, blog posts youve seen
10blogs how to start a blog
- Find a FREE blog provider
- Blogger - www.blogger.com
- Wordpress - www.wordpress.com
- Typepad- www.typepad.com
11Blogger www.blogger.com
12Blogger setting up the homepage
13Blogger name your blog
When naming your blog and creating the URL - use
your organizations name
14Blogger choose a template
- BRAND your blog to match your org colors
- If a standard template doesnt match your colors,
you can design it to match your org site - Put site header at the top of the blog header
15Blogger finish set-up
16blogs what now? quick blog tips
- POST CONSISTENTLY - great blogs have new posts
several times a day - Have a full-time staff person/intern contributing
to the blog - they will - be a CONSISTENT VOICE AND STYLE
- to the blog, rather than a generic org blog
-
- If not possible Intern - Make them feel
involved - Or staff
- Keep abreast of COMMENTS
- RESPOND TO NEG. COMMENTS- Have a
- message guide that you keep when
- responding (e.g. Everyone deserves
- human rights and due process)
- THANK those that write positive comments,
- show that there is a real person on the
- other side
17NRDC - environmental org. Staff divides up work
18The HUB video and text blog
19Not enough time?
- Guest blog
- They need the content
- Look for high traffic sites
20Promote your blog posts RSS
21how to promote your blog posts RSS (Real Simple
Syndication)
- Make it possible for
- people to
- SUBSCRIBE to your blog
- Every time you post a blog, it AUTOMATICALLY goes
to people that subscribe to you -
- Citizen Orange blog
- makes FEED button
- noticeable for people to
- subscribe
22how to promote your blog posts RSS (Real Simple
Syndication)
- After pressing FEED
- button we can subscribe
- to the Citizen Orange blog
23how to promote your blog posts Google Reader
24how to promote your blog posts RSS for your own
site
- Set up feed
- through
- feedburner.com
- Site walks you
- through process
25blogger outreach
26why blogger outreach?
- Already existing bloggers and their blogs are a
great - resource to promote your org, your projects,
campaigns - Blog traffic is rivaling traditional media, tv,
newspapers- high numbers of web users visit
regularly - Bloggers need your content, because they need to
post several times or more a day to build an
audience - make it easy for them - Recent survey taken by journalists found that 75
of those journalists look to blogs for stories -
opportunity for story to be told on tv, newspapers
27blogger outreach how to do it?
- Email bloggers a focused pitch of your
organization, campaign or for this instance your
video. - Do the research to build a comprehensive list of
- blogs to approach, based on issues they cover in
- their blog - dont be narrow in your search
- In the list- collect real name of blogger, URL,
- what the blog is about
28how to find blogs build the list Technorati
- FIRST - find what sites have already written
about you - you already have an in - Technorati- a blog search engine - it filters
70,000 blogs online to find popular blogs - Do a search on Technorati in blogs for your
organization, you may be surprised what comes up
29how to find blogs a search on ICED video game
30how to find blogs blog catalog
www.blogcatalog.com
- Blog directory to find blogs on various topics,
or connect with bloggers
31how to find blogs searching in blog catalog
- Searched the
- term human rights
- 158 blog listings
- 6350 blog entries
32how to find blogs Latina Lista blogrolls
- When you find a blog you like, look on their side
bar for a blog roll - a list of blogs the blogger
recommends
33Youve compiled the worlds largest excel list
of blogs. Whats next?
34blog outreach tips on reaching out
- Do the research - read, get a feel for the blog
- Build the relationship, If possible email them
well in advance of your launch - Do not call, email with the bloggers correct
name and introduce yourself - Dont send a press release, be casual - 42 of
bloggers receive a formal email pitch from PR
people. - Dont be that guy/girl- Gawker blog even posts a
bad pitch of the day - Send a unique angle, something that catches their
eye and fits into their blog - Check back to the blog to see if theyve posted
- Thank them for posting, comment on their blog,
but if they dont, keep introducing yourself to
other blogs
35blog outreach How to find who is writing
- Google Alerts - http//www.google.com/alert
s - Free, easy set up
- Create key words associated w/your
- project (e.g. ICED video game,
- Mallika Dutt, Heidi Boisvert)
- Doesnt catch all the times that
- words are written, but most
- Emails will be sent directly to you when key
words are written online - Its guaranteed that blogs you didnt reach out
to will write about you - so keep track of whose
writing and add them to your blog list
36social networking
37 what is social networking?
- Online COMMUNITY of internet users
-
- Share a COMMON interest
-
- Interact through TOOLS - public and private
messages, discussion forums, photos, videos - Not great for video
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39Strengths of social networking?
- Free and easy to set up
- Ability to build a network because of huge
audience - Keep your network informed- inspire support and
action - Allows enlisting of volunteers online to help
build - network
- Fundraise
- Get feedback from your audience/supporters
- Centralize all your branches into one pages
40social networking opportunity for quick growth
Rapid Pace Date User 04/10 349,000 03/10
315,000 02/10 291,000 01/10 255,000 30/09
217,000 29/09 172,000 28/09 127,000 27/09
65,000 26/09 12,000 25/09 6,000 24/09 3,500
41social networking things to think about
- Is this the right medium for you? How online is
your campaign and your audience? - Need to identify the right networks for yourself
- Security and privacy concerns
- Need to invest time and resources to make friends
- Cant spam - needs a personal touch, cant buy
42social networking Facebook Fan Page
43social networking Facebook Group Page
44social networking Facebook Causes
45Facebook what works
take actions
blogs
comments
Links to other social networking sites
videos
46more examples of social networking sites
general
social issues
theme
47video sharing sites
48YouTube www.youtube.com
- Free video viewing website
- Upload, view, share, comment on millions of
videos - All kinds of videos, entertainment and social
issue videos
49why should nonprofits use YouTube?
- Connecting with others that share interests,
build allies - Engaging with others that dont share interests,
starts dialogue in the comments section - Using a mainstream venue to get issues across
50things to look for
- See the videos with most popular hits (dont get
discouraged by entertainment videos) - See featured videos selected by YouTube editors -
email your own video suggestions
editor_at_youtube.com - See the Search function for your issue
51many types of videos
52YouTube Signup
Make sure you make your username, the same name
as your org (e.g. Breakthroughs page
is www.youtube.com/letsbreakthrough) Once you
sign up you have a CHANNEL, where all your videos
will live - stay tuned for Breakthroughs channel
up ahead
53YouTube nonprofits
- Once you sign up and have an account - sign up to
have - nonprofit status
- http//uk.youtube.com/ngo_apply?action_usUnitedS
tates - (They ask for 501c-3 status and tax ID)
- Takes a few weeks to hear if youve been accepted
to - program
- Your page will be listed with other nonprofits on
the n.p. YouTube page - Your page will have premium branding and
increased uploading capacity - Your videos are promoted throughout
- the site automatically
- You can have a Google Checkout
- button for donations on your page
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55our branded channel
56branding
Brand page to match website Have a featured video
up front Have playlists or groups of videos on
homepage that are organized (ex. Is This
Justice, Bell Bajao playlists)
57YouTube uploading your video
- Make the title clever, interesting -Would you
click on it? - Short, sweet description, no paragraphs
- Include URL to your org site - there isnt a
spot for it, so just put it in description - Tags- specific key words associated with your
media so people can find it on YouTube - (e.g. Immigration, Breakthrough, Anslem Ifill)
58YouTube promoting your video
- Literally reply to videos with videos telling
your message - especially popular videos, they
will be posted in high traffic areas - Embed videos - each video comes with html embed
code to go in your website, FB, MYS, blog, etc.
Email friends, members to post in their blog
59YouTube video response
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61YouTube blog embed Chicano Pwr Blog embedded
video
62YouTube make friends
- The whole point of 2.0 is to engage in 2-way
communication -
- Subscribe to allies Youtube pages, let them
know youre watching their videos, and announce
you have new videos - Comment on other peoples videos, (with a video
or a text comment). They will start to remember
who you are and visit your YouTube channel - Make friends and email
- within YouTube to announce
63YouTube contests
- Stay on top of YouTube contests - in Community
- Even if you dont win, your video will be seen in
a high traffic area - Breakthroughs video for CNN/YouTube Republican
Debate contest - picked for Newsweeks blog - Contests are a good way to build library of
content
64YouTube contests currently on YouTube homepage
65sample contest Rock the Vote 26 videos 90
discussions started
66YouTube.comwhat to keep an eye on
- Dont just login- look around
- Homepage - Highlights whats new -
- Captions and Subtitling
- and Annotations
- YouTube blog
- announces new contents
67YouTube.comStats
- Every video has Insights
- Shows what countries your videos are most popular
in - Source of video - (Related Videos, Whos
embedding your video - Demographics - (Age range and gender)
- Hot Spots- which parts of your video people are
the most popular
68Experiment
- YouTube streams let you watch your films in a
screening room that you create to invite people
to watch in real time
69top tips from the folks at YouTube
- Keep a steady flow of videos- like blogs, people
like to see new content on the page- - (A cheat is to rotate the featured video at
the top of your page) - Keep the camera running - shoot what you can and
post, you never know -- also depends on issue
area - Dont try to be something youre not, be
yourself, high views come from a good story
70For questions and powerpoint crissy_at_breakthrough.
tv heidi_at_breakthrough.tv madhuri_at_breakthrough.tv