David Cattanach Microsoft Presentation Team

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David Cattanach Microsoft Presentation Team
Windows Server 2008
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What Well Cover

• How Windows Server 2008 delivers on the overall
  Microsoft vision
• The technologies that are included within
  Windows Server 2008

• Identify potential solutions which Windows Server
  2008 can address

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Setting the Scene
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Customer Priorities

• Enable organisational growth
• Create innovation
• Reduce costs
• Improve IT performance

Customers buy technology tosolve their
challenges using the most effective tools that
drive the most lucrative economic return and
contribute to a sustainable competitive advantage.
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Business Needs Driving Adoption
Better security and policy enforcement
Branch office implementations
Applicationdevelopment
Anywhere application access
Improved server management
High availability
Streamlined server deployment and utilisation
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IT Pressures
Increase availability
Lower operational costs
Improve utilisation
Increase responsiveness
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Market Opportunity
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Hardware Inflection Points
Hardware Inflection Points
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Market Dynamicsa Pivot Point
"Given the dynamics of the market caused by
multicore x86-64 bit processors, broad adoption
of virtualisation, and the emphasis on managing
power and cooling consumption caused by
datacenter sprawl, Windows Server 2008 will serve
as a pivotal product for next-generation Windows
deployments. Al Gillen
Research VP System Software IDC
Source Windows Server 2008 A Pivot Point IDC
July 2008
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How well do you know the Market?

• Who are the 4 main players in the Server
  Operating System market?
• Microsoft Windows Server
• Novell Netware
• Unix
• Linux

• From IDC estimates of new server shipments in
  2006, guess the following
• Considering only servers shipped with Netware,
  Windows, Unix and Linux (other servers make up
  less than 1) what percentage of the market do
  each make up?

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EMEA Server Shipments IDC
Source IDC Server Forecast published 26 March
2007
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Microsofts Vision Strategy
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Windows Server 2008
Increased levels of Security
Virtualisation built in
Next generation Web Server
Solid Foundation for Workloads
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Windows Server 2008
Next generation Web Server
Increased levels of Security
Virtualisation built in
Solid Foundation for Workloads
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Next Generation Web Server
IIS 7
Internet Information Services (IIS) 7.0
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(No Transcript)
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Windows Server 2008
Increased levels of Security
Virtualisation built in
Next generation Web Server
Solid Foundation for Workloads
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Increased Levels of Security
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Windows Server 2008
Increased levels of Security
Virtualisation built in
Next generation Web Server
Solid Foundation for Workloads
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Virtualisation
with Windows Server 2008
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Standard Edition Virtualisation
Usage Rights 1 Physical and 1 Virtual OSE
Running applications in PHYSICALOperating System
Environment
Running applications in VIRTUALOperating System
Environments
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Enterprise Edition Virtualisation
Usage Rights 1 Physical and 4 Virtual OSEs
Running applications in PHYSICALOperating System
Environment
Running all 4 VIRTUALOperating System
Environments
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Datacenter Virtualisation
Usage Rights 1 Physical and unlimited Virtual
OSEs
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Terminal Services
Remote Clients
Clients
Servers
Browser Access
Presentation Layer
Applications and Data
Device Access Authorised Internet Connection
Local or Network Printer
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Windows Server 2008
Next generation Web Server
Increased levels of Security
Virtualisation built in
Solid Foundation for Workloads
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Solid Foundation Manageability

• Server Manager
• Windows PowerShell
• WindowsDeploymentServices

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Solid FoundationReliability

• Customised Server Core
• A minimal installation option
• Low surface area server for targeted roles
• Five available server roles
• Managed with Remote Tools
• No GUI interface installed
• Failover Clustering
• Simplified management tasks
• Improved security
• Greater network performance
• Enhanced authentication and encryption

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Selling the Solution
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Positioning Windows Server

• "Windows Server 2008 is the latest platform for
  developing, hosting, and delivering rich Web
  solutions"
• "With available built-in virtualisation
  technologies, Windows Server 2008 can help
  customers to reduce costs and optimise their
  infrastructure"
• "Windows Server 2008 provides enhanced security
  features, helping customers to better protect
  their network, their data, and their
  organisation"
• "Windows Server 2008 is a robust and reliable
  technology foundation on whichto build IT
  infrastructure"

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Make it Real

• Optimisation
• SysVol replication
• DFS replication
• Protocols
• Security
• BitLocker Drive Encryption
• Server Core
• Read-only domain controller
• Role separation
• Administration
• Print Management Console
• Windows PowerShell, Windows Remote Shell (WinRS),
  Windows Remote Management (WinRM)
• Virtualisation
• Restartable Active Directory

Hub Site
Branch Office
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The Sales Opportunity

• Target organisations
• Selling the vision Business Intelligence
• Who are we selling to?
• What problems are they trying to address?
• Traditionally, what do they buy?
• Delivering the numbers
• Next generation Web
• Virtualisation
• Security
• Solid foundation for workloads
• Better together

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Talking with Decision Makers
Business Decision Maker

• Traits of BDMs include
• Spending authority
• Responsible for overall organisational
  performance
• Top-level executive
• Early adopter or sees competitive advantage of
  technology
• Understands key problems facing his or her
  organisation
• Common questions you might expect a BDM to ask
• How do I get the best ROI on my IT
  infrastructure?
• How do I reduce cost and complexity in the IT
  system?
• How can I make sure our systems have the latest
  security features and that I can track
  information needed for compliance

"A solution based on Windows Server 2008 can help
reduce costs and complexity"
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Talking with Decision Makers
Technical Decision Maker

• Traits of TDMs include
• Inclination toward Microsoft
• Believes organisation must go with a technology
  innovator
• Understands the scope systems management
  requirements
• Focused on productivity, supportability, and
  overall costs
• Common questions you might expect a TDM to ask?
• How do I use my current servers better so that I
  can avoid buying a new server every time we add
  an application or service?
• How can I manage remote sites and branch offices
  more securely?
• How can we leverage IT to become more efficient
  and transform the department into a strategic
  asset for the organisation?

"A solution based on Windows Server 2008 can help
simplify your infrastructure and your systems
management. "
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What do you Sell?
Identify where customer wants to be
Identify where customeris now
Basic
Standardised
Rationalised
Dynamic
Next generation Web Server
Virtualisation
Security

• Solid foundation for workloads

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Connecting Customer Pains to Benefits
Web
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Connecting Customer Pains to Benefits
Virtualisation
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Connecting Customer Pains to Benefits
Security
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Connecting Customer Pains to Benefits
Solid Foundation for Workloads
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Connecting Customer Pains to Benefits
Solid Foundation for Workloads
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Comment...
Enterprise Week "The biggest thing is IIS 7.0,
which will give a core function change, and
Hyper-V virtualisation."  Phil Dawson, Gartner
"Some of the most excitingstuff is not the new
featuresand functions though, but the focus of
the packaging, with different versions optimised
for role based servers that will allow more
tuning, optimisation and workload management.
"  Phil Dawson, Gartner
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Solution Accelerators
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The Road Is Clear
2009
2008
2007
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Cougar

• Scheduled to release late 2008
• Code name for Microsoft Windows Small Business
  Server

• Included products and technologies
• Windows Server 2008
• Exchange Server
• Security technologies
• SQL Server

• Value-add
• Based on Windows Server 2008
• Dramatically improved management, protection, and
  productivity
• Emphasis on simplicity and integration
• Embracing Live Services
• Available in 64-bit only
• Standard and Premium Editions

www.microsoft.com/windowsserver/essential/sbs/defa
ult.mspx
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Centro

• Scheduled to release late 2008
• Windows Essential Business Server a new,
  integrated, multi-server, x64-based
  infrastructure solution specifically designed to
  meet the needs of midsize organisation

• Included products and technologies
• Windows Server 2008
• Exchange Server 2007
• Security technologies
• SQL Server
• System Center Essentialsmanagement technologies

• Value-add
• Unified setup and single administration console
  for all Centro workloads
• Licence management and a unified Centro CAL
• Integrated for security, manageability, messaging
  and database

www.microsoft.com/presspass/presskits/ServerSoluti
ons/businessserver.mspx
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Licensing the Solution
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The Windows Server 2008 Family
Best of breed network environment
Specific server tasks
High end server functionality
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Licensing Servers
Server
PC
Server Operating System
CAL (Client Access Licence)
Laptop
PC
Client Operating System
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Licensing Windows Editions
Server and CAL licensing model
Server licence onlylicensing model
CAL and processor licensing model
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External Connector
External Connector LicenceExternal users
licensed with individual CALs or a single
External Connector Licence
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Windows Server CALs

• Windows Server 2008 CALs can be used to legally
  access Windows Server 2003 software
• Device and User CALs can be used to access the
  same server
• Datacenter and Enterprise Editions require each
  processor to be licensed
• Employees can be licensed with an External
  Connector
• CALs are required for Windows Web Server 2008

X
X
X
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Call to Action

• Remember the four pillars
• Understand the Windows Server 2008 editions
• Develop your elevator pitch
• Position virtualisation appropriately
• Sell the vision of the MS Platform