The Market Study

1
The Market Study

• Zip Code Survey
• Market Definition
• Market Analysis
• Retail Leakage
• Market Opportunities

2
Zip Code

• Survey August 10-21
• 23 Businesses Participated
• 1620 Recorded Visits
• 147 Unique Zip Codes
• 16 Unique States including California

3
Where are they from?
4
The Trade Area Defined
5
Retail Leakage Study

• A study to establish the retail dollars leaving
  or entering a community from its primary and
  secondary trade areas. Two Rules
• Market demand for a particular store type does
  not guarantee store success.
• These numbers should be looked at beyond the
  immediate economic downturn.

6
Trade Areas At a Glance

• PTA stores sold 999. million
• PTA Consumers spent 709 million
• Primary Trade Area is GAINING 290 million each
  year.
• STA Store Sales 666 Million
• STA Consumers spend 862 million
• Secondary Trade Area is LEAKING 196 million each
  year.

7
Columbus PTA Leakage 1 of 3 - 2009
8
Columbus PTA Leakage 2 of 3 - 2008
9
Columbus PTA Leakage 3 of 3 - 2009
10
Columbus STA Leakage 1 of 3 - 2008
11
Key Market Observations

• Demographically Columbus and Lowndes County are
  indeed losing population it isnt a HUGE loss
  but it still presents a challenge to the
  community.
• Columbus remains a retail powerhouse with a 1
  billion retail market.
• Downtown though a much smaller market is the
  number one collection of independently owned
  shops and restaurants in a multi-county region.
• There are still opportunities for new retail
  development both in downtown and in the
  community.
• Housing opportunities should build on the success
  of downtown in adjacent districts.