Selling an Idea or a Product

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Introduction

• There are drawbacks to both fresh and frozen
  seafood
• Freezing seafood can change its color, flavor and
  texture
• Fresh fish may not be as fresh as you would
  think
• Tuna is a great species to use for our example

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Fresh Tuna

• Top quality tuna is the most valuable food animal
  in the world
• In June 1999, our company president witnessed a
  Bluefin Tuna being sold, in the round, for
  19,000yen/kg
• That translates to 58.23/lb
• The fish weighed 800 pounds
• Total sale price was 46,587
• The auction price for the actual meat was
  97.05/lb.
• On January 18, 2001 a single Bluefin Tuna was
  sold for a record 140,000

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Here is an actual path to market for fresh
Tuna

• A boat can take
• 1 week to get to the fishing area,
• 1 week to fish
• 1 week to get back to port
• It takes 1 to 2 days to process and pack the fish
• It takes 1 to 3 days in transit to get to the
  distributor
• It takes 1 to 3 days to get to the seafood store
  or restaurant
• It takes 1 to 3 days before it is served to the
  public
• After 25 days, as long as it never been frozen,
  this fish can still be called fresh

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For tuna to be top quality it has to be

• Caught properly
• Processed and iced while on the boat
• Shipped to the end customer as soon as possible
• Consumed as soon as possible
• A problem with any of these steps may cause the
  tuna to be unusable

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Frozen Tuna

• When tuna is frozen using conventional methods,
  the flesh turns brown and dry
• This frozen tuna may be acceptable for cooking
  or canning but it loses most of its appeal
• It is totally unacceptable for sashimi

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In Japan, Most Tuna is Frozen

• In Japan, tuna is frozen and stored in special
  -75ºF freezers
• This freezing method maintains the desired
  characteristics
• Freezing and holding fish at these low
  temperatures is expensive and is impractical
  outside of Japan

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Customer Requirements

• Consistent superior product quality
• Predictable competitive prices
• Consistent supply
• Consistent sizing
• Have it on hand when they need it
• No shrink

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The Answer

• Cryofresh is a revolutionary seafood processing
  technology patented by
• Hawaii International Seafood, Inc.

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Whats Cryofresh ?

• Cryofresh utilizes filtered wood smoke to
  capture the vitality of seafood in a live state
  with no degradation to color or cell structure
• These super premium products can be stored in
  standard -10ºF freezers for up to 9 months and
  have a thawed shelf life of 3 to 5 days

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Start with Good Raw Product
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Trim Skin Bloodline
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Cut into Steaks
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Treat with our patented Tasteless Smoke
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Pack Freeze
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Retention of Characteristics

• When Tuna is treated with chilled Tasteless
  Smoke it retains its fresh characteristics
  during freezing
• Normal decomposition occurs after the product is
  thawed

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TUNA
SWORD
Conventionally Frozen

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Product Strengths
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Spectacular Quality

• The color and texture must be experienced to be
  believed
• The flavor is so good that top corporate chefs
  around the world have added Cryofresh to their
  menu

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Consistent Size

• Cryofresh is available in random or portion
  controlled sizes
• Competitive, consistent price and supply
• Regardless of season, weather or phase of the
  moon, the price and availability hold constant
• The skin, bones and blood line have been removed
  so you only pay for useable product
• Surface shipping a frozen product is 1/10 the
  cost of an air shipped fresh product

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Steaks

• Steaks come in random size 8-16oz. packs
• Portion controlled steaks are also available in
  2-4oz., 6oz., 8oz.,
• and 10oz. sizes
• They are individually vacuumed
• packed into 10/lb case

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Loins

• Cryofresh products are also available in 5-8/lb
  Loins

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Other Species

• The first question people ask us is How did you
  guys do that?
• That is always followed by What else can I get?
• Any fish can be frozen with superior results
  using the Cryofresh process
• We are always pursuing production of new species,
  we are currently offering

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Swordfish
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Grouper Snapper
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Shark
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Mahi-Mahi
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Summary

• Cryofresh is a revolutionary seafood processing
  technology process patented by Hawaii
  International Seafoods president, Bill Kowalski
• Cryofresh produces seafood with spectacular color
  and flavor
• These exceptional products can be stored in
  standard -10º F freezers for up to 9 months and
  have a thawed shelf life of 3 to 5 days
• The price and supply is consistent and
  competitive
• Tuna and Swordfish are available as Steaks and
  Loins
• Other species such as Marlin, Snapper, Mahi and
  Grouper are also available

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For More Information

• Hawaii International Seafood, Inc. corporate
  offices are located in Honolulu, Hawaii
• Our Mainland phone number is [phone]
• Our Mainland fax number is [phone]

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