Effective Networking

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Effective Networking

• GPACC Handbook

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Key Points of Marketing

• Marketing Via Media
• Networking

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Networking

• Internet Based
• Local Face to Face

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Face to Face Networking

• Chamber Meetings
• Chance Meetings/ Elevator Introduction
• Social Gatherings
• Networking Groups

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Elements of Networking!

• 15/30 Second Script
• 3/7 Minute Presentation
• Leave Behinds

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15/30 Second Infomercial External

• Designed when time is limited
• Should talk about your clients needs/wants
• It Should solicit the question how do you do
  that?

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15/30 Second Infomercial Internal

• Should say what you do
• What makes you better than your competition
• What you are looking for
• Write it out and PRACTICE should be no more than
  30 seconds and should solicit follow up after
  meeting.

8
Use Question Provoking Lingo

• Instead of saying I sell cars...
• I help people find ways to travel in style
• Instead of I am a photographer
• I preserve todays moments for tomorrows
  memories
• Remember your title should tell people what you
  do!

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What to Avoid

• Long credential list
• Going over your time slots catch attention then
  stop talking!
• Dont describe the sales process.

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Presentation

• Prepare! Prepare! Prepare!
• Briefly introduce your business as a whole then
  focus on a key area of product or service
• Use results oriented messaging-how have you
  helped your clients.
• Use your time to define your unique competitive
  advantage. Why should your contacts recommend you

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Dos

• Be precise and to the point
• Give enough information to clearly define what
  you do and why choose you.
• Speak clearly and authoritatively.
• Establish yourself as an expert in your field
• Speak with passion and excitement.
• Allow time for questions
• Bring business cards, brochures, and other
  related handouts

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Dont

• Run over your time allotment
• Ramble
• Waste your speech on your past credentials.
• Try to talk about each and every product you
  offer.
• Talk over your audience.

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Key Points Review

• Always have a 15 second intro ready.
• Use your group 30 second info to let people know
  why you are better and ask for the referral you
  are looking for
• Create a unique title that solicits questions
• Always prepare when giving a presentation-dont
  tell anyone if you did not!
• Make time to use what you have seen here to learn
  about others

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Key Points Continued

• Ask others and/or listen to others what can you
  do to help them?
• Who is there ideal referral?
• What area of their business needs help right now?
• How can you help?
• Develop Relationships!

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Referrals

• Are people who you have given permission to be
  contacted and are expecting a call
• Follow up ASAP
• When possible pass the referral by phone or email
  right away-do not wait till the meeting
• When passing a referral there is no need to get
  into the particulars in a group setting use the
  time before or after the meeting for that
• Leads are ok but should not be labeled as a
  referral.