Vision

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Vision

• Brandsoft believes that RDF is to enterprise
  software what IP was to networking...
• ...RDF gives control of data and metadata back to
  the customer
• ...just like IP gave control of the network back
  to the customer

Disruptive Technology
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Business Context

• RDF (meta data) based solutions help
• 1. enable accountability so companies can better
  execute their business strategies using their
  next generation web site
• 2. enable computers to perform more of the web,
  content administration, and work-flow related
  processingsaving time and money
• 3. CEO and executive team manage a companys
  resources (RDF) people, processes, and systems
  across the extended enterprise

RDF XML
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Todays Corporate Web Problem
Web sites are hard to consistently maintain
.relate.and update content and data. in a
timely cost effective manner..so the site(s)
do not consistently reflect the latest corporate,
brand, and product strategies
Gaining Control

• Resources
• include people, processes, unstructured and
  structured data
• Governance
• little or no publishing accountability or
  controls
• Revenue growth
• misaligned departmental strategies
• inability to respond quickly to market changes
• Cost structure
• redundant infrastructure resources
• too many point-product solutions

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Enterprise Web Management
Enterprise Web Management (EWM) EWM
Defined Process of controlling and executing
publishing across the extended enterprise using
the Web as the process engine
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Our Solution
Integrated smart enterprise suite of model
driven software for Enterprise Web Management
standardization to - control costs - control
publishing - respond to change
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How Do We Do It - RDF Models
Other Models
Publishable Object Model
Vocabulary Model
Organization Model
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Benefits To Customers

• Ability to execute business strategies better
  by
• collaboration to connect organizations, people,
  processes, and content
• leveraging metadata to drive work-flow, integrate
  applications, and manage localized content
• reducing cost of overall web presence
• having computers do more of the work
• improving web visitor experience via
• consistent look, feel, and navigation
• no dead links
• cross selling and rendering of related content

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A Day In The Life
A day in the life of enterprise users managing
content and publishing to the Web and other
areas
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Creating Content
Users create content with standard tools
People may have content authored, contribute, or
originate using various tools and processes
Email is used to communicate with the desired
groups
A day in the life
Users build content with their tools of choice
for publishing to various areasWord, Notepad,
Dreamweaver Content is stored in the users
local file system
Users create static content on a local system for
publishing
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Marketing Services
Brandsoft Page Publisher
Marketing Services uses Brandsoft Page Publisher
to build templates which may be locked
Templates control brand identity, enterprise
visual standards, and Web page headers and
navigation
A day in the life
Brandsoft templates provide publishing controls
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Process Automation
Brandsoft Process Manager
Process Managers workflow is controlled via the
enterprise Web site and email with entitled
sign-in for users involved in the process
A day in the life
Brandsoft uses a browser-based forms system to
manage adds, changes, and deletes for
publishing Brandsoft Process Manager automates
these processes using email notifications and
alerts when initiating sign-in to the enterprise
home page
Brandsoft Process Manager provides publishing
automation
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Benefits To (ISV) Brandsoft

• unique flexible offering model driven
  software and queries enable application
  intelligence and business rules (gained from RDF
  models)
• extend product functionality without changes in
  code, thus reducing overall development costs
• leveraging metadata to cost effectively drive
  integration of disparate third party applications
  and services

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Thank you!
Presented to
Frank Careccia CTO Brandsoft, Inc. fcareccia_at_brand
soft.com 408.356.8316
November 2003