TETRA market positioning

1
TETRA market positioning

• TETRA Indian Conference
• Delhi February 2006
• Risto Toikkanen
• Vice chairman / TETRA Association

30.01.2006
2
A. PMR or Cellular technology?

• Cellular subscribers count in billions.
• Why not to use their cool handsets?

3
Mobile markets overview

• Mobile markets
• A Cellular telephony
• B Professional Mobile Radio
• C Dedicated mobile data networks
• D Broadband WiFi/WLAN etc non-licensed
• Mobile mass market trends
• Cellular mass market enjoys huge growth
• Cellphone replacing fixed phone line
• Convergence of voice data GPRS, 3G
• Convergence of telecomms media/entertainment
• VoIP/Push-to-Talk applications
• Dedicated mobile data networks disappear

4
Mission critical needs

• Guaranteed service
• - under normal conditions
• - during incidents
• - planned capacity for emergency handling
• - semi-duplex (only one channel per group
  per site)
• Fast group communications
• - x00 ms set-up time
• - good dispatching
• - dynamic group management
• Specific functionality
• - emergency calls (pre-emptive)
• - security
• - monitoring, status messages

5
Professional users need own PMR

• They must have the best service during
  emergencies
• They need faster call set-up than cellular or PTT
  over cellular can offer
• Cellular PTT systems need too many channels for
  big talkgroups PMR uses semi-duplex
• Their dispatchers need powerful functionality

Cellular system cannot meet these
requirements - Neither can Push-To-Talk over
cellular (CDMA/GPRS)
6
B. Okay, we need PMR. What technology?

• A look at market dynamics and technical offering
  of two PMR technologies

7
Market trends in radio

• Shared multi-agency networks
• Increased security requirements
• Increased use of mobile data
• From voice to combined voice data
• Increased telephony connectivity
• Data and text messaging
• Seamless nationwide service coverage
• Need for international cooperation
• Need for better radio spectrum efficiency

8
Overview of 2 digital PMR standards

• TETRA defined by the European
  Telecommunications Standards Institute
• Project 25 defined as joint project of U.S.
  user (APCO, NASTD), government and industry (TIA)
  organisations

9
Standardisation/market approach

• Project 25
• Strict Public Safety focus
• Focus on economic rural coverage and working in
  limited spectrum
• Backward compatibility with analog FM radios
• Voice centric services, data often in separate
  network
• U.S. centric standard
• Spectrum split and fragmented VHF, UHF, 800

• TETRA
• Designed to meet the needs of various user groups
  
• Shared multi-agency PSS
• Smaller private networks
• Designed to support higher capacities
• Combining voice data in same network from the
  beginning
• International standard from the beginning
• Harmonised radio spectrum for European emergency
  services

10
Market differences

• Project 25
• Single supplier dominance
• Interoperability still under planning
• Leader in U.S. PSS market
• Individual contracts in Asia-pacific Latin
  America
• Handset prices even at 4000 5000 USD level !

• TETRA
• Strong multi-vendor focus
• Working interoperability certification
• True multi-vendor experience
• Continent wide leader in Europe and Asia
• Latin American contracts
• Much lower equipment prices due to working
  competition

11
Maturity of standards

• Project 25
• Many different paths tried
• Conventional 12.5 kHz FDMA
• Trunked 12.5 kHz FDMA trunking protocol came
  later than products
• 6.25 kHz FDMA never implemented in products
• TETRA-like 25 kHz TDMA -failed
• Now trying 12.5 kHz TDMA very slowly
• New 25 kHz TDMA proposal filed

• TETRA
• Trunked 4-slot TDMA grom the beginning
• In TETRA standards many things were completed
  years ahead of Project 25
• Intersystem Interface, roaming support
• Authentication, air interface encryption
• full duplex, handovers
• supplementary services to one-to-one calls

12
Technical 1 FDMA - TDMA

• Project 25 - FDMA
• Traditionally assumes wider coverage and lower
  capacity
• Benefits from high power mobile radios ( 10 to 30
  W and even more)
• Expensive when number of channels becomes high
• Trend towards higher user densities poses
  challenge
• Trend towards handsets dilutes the coverage
  benefit

• TETRA - TDMA
• Traditionally assumes smaller cells and higher
  capacity
• Can handle high capacity at lower cost
• Spectrum efficient
• Easy full duplex, simultaneous voice data
• In handset use on par in terms of coverage
  (uplink!)
• Improvements in TDMA BS receiver technology and
  multi-receiver diversity promise equal cell range

13
Technical 2 Functionality

• Project 25
• Still only half duplex
• No handover signalling
• Supplementary services now under debate
• DTMF now debated
• Very little IP data seen in neworks still today
• Text messaging still now debated
• The new debated features may come only to the yet
  noexistent TDMA standard, if even in that ...

• TETRA
• Also full duplex from the beginning
• Handovers during call
• Supplementary services related to one-to-one
  calls
• DTMF signalling long ago
• IP packet data in use long ago
• Text messaging from the beginning
• Much faster feature roll-out (due to competition?)

14
Technical 3 Networks

• Project 25
• Idea of international co-operation not visible in
  standards
• Inter-Subsystem Interface standardisation still
  ongoing
• Strong pressure from users asking for
  interoperability in long term this may
  improve the standards

• TETRA
• Designed for cross-border operation, ISI standard
• Designed for international traffic, numbering,
  country codes
• Implemented efficient VPN support for
  multi-agency sharing
• TETRA network can be nationwide homogenous
  seamless entity - today

15
Radio terminals

• Project 25
• High output powers available, tens of watts
• Quite many manufacturers showing handsets in
  exhibitions
• But still the U.S. price of encrypting handset is
  4000 to 5000 USD

• TETRA
• Have supported full duplex for years
• Smaller size weight
• Innovations like integral GPS, 65 000 color
  display emerged
• WAP and web browsers built in
• Handsets are preferred
• And the handset sells at 500 to 1000 USD
• Competition is driving innovation and cost
  efficiency

16
Speed of innovation

• Who else can do this TETRA already does
• Which other PMR technology delivers handsets with
  integral GPS receiver today?
• Which other PMR technology delivers handsets with
  65 000 colour display today?
• Which other PMR technology delivers handsets with
  web WAP browsers today?
• Quick questionnaire in TETRA World Congress 2005
  revealed some 30 new TETRA terminal models being
  launched during the last 3 years

Only open competition can boost this amount of
handset innovations and RD investment
17
Multi-vendor interoperability

• TETRA is the first PMR technology that created a
  truly open multi-vendor market

18
Benefits of open multi-vendor market

• User benefits
• wide choice of compatible certified terminals
• specialised product for special needs
• continuous and genuine competition
• less dependency - lower risk of market
  disturbances

Industry benefits wider market, bigger
volumes more possibility to invest faster
product creation longer lifetime of market
TETRA MoU Association runs the IOP certification
process to guarantee open multi-vendor market
19
TETRA IOP Certification process
ACCEPTED into OPERATION (Also need CE mark or TA)
STANDARDS
CERTIFICATE
TMO AI group DMO AI group ISI group (PEI group)
MoU
MoU
Operator/User Association Technical
Forum Members Enquiry
Certification Body ISCTI )
Rome/Italy
approx 12 suppliers
TEST PLANS
TIP SPECS
) Istituto Superiore delle Comunicazioni e
tecnologie dell'Informazione
20
TETRA IOP achievements
Tested products from Cleartone DeTeWe/FWK/RS Fre
quentis IFR (tester) Marconi/OTE/SELEX Motorola N
iros Nokia/EADS Rohde Schwarz Rohill Simoco/Sepu
ra Teltronic Thales Certificates at
www.tetramou.com

• TETRA IOP certification results
• 7 companies have received TETRA infrastructure
  certificates for 8 systems )
• 9 companies have received TETRA terminal
  certificates in trunked mode
• 6 companies have received TETRA DMO certificates

) One more company has hosted a test session,
another more has signed in
21
Summary, TETRA vs Project 25

• TETRA makes major difference in multi-vendor
  support, certified interoperability and open
  competition
• In voice group call services both technologies
  offer about the same level of services
• In one-to-one calls related services TETRA
  clearly leads
• Use of data much better exploited in TETRA
  networks - IP data is in operational use
• Clear difference of innovation seen in TETRA
  handsets
• The difference in handset prices is outstanding

22
Conclusions

• Cellular networks cannot serve the needs of
  mission critical radio users dedicated radio
  network is needed
• TETRA standard provides
• Widest set of functionality
• High capacity at low cost
• Fast development of innovative product solutions
• True multi-vendor market and genuine competition

23
Questions?

• www.tetramou.com
• risto.toikkanen_at_eads.com
• www.eads.com/tetra