PORSCHE DESIGN

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P9521
mobile phone

• PORSCHE DESIGN

PRESENTATION
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(No Transcript)
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P9521
mobile phone

• PORSCHE DESIGN

BRAND
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positioning
 If you think about the function of something
long enough, the design sometimes simply becomes
obvious  Professor F. A. Porsche

• 4 Main Streams
• PERFORMANCE
• PRECISION
• PASSION
• PURISM

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The communication around Porsche Design values
shall position the Product between Luxury Brands
and Premium
positioning
Luxury
Premium
Bridge
Mass
Discount
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positioning

• With its clear positioning in the luxury segment
  and its technical / functional background,
  Porsche Design targets
• the modern man,
• between 35 and 55 years of age,
• Opinion leaders,
• insiders in the luxury and design markets,
• Men with great spending power interested in
  luxury, technology and design,
• Porsche drivers and fans as well as design fans

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positioning

• Porsche Design products are characterized by
• reduction of the design to its essential
  functions
• use of innovative and high-quality materials
• clear streamlined language of shape and form
• absolute perfection in every detail
• combination of traditional craftsmanship and
  engineering with the latest technology

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P9521
mobile phone

• PORSCHE DESIGN

products
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SPECIFICATIONS

• DIMENSIONS
• 91 x 48 x 18.4mm
• MATERIAL
• Dark Mineral Glass
• Aluminium
• Extra slim keypad
• Soft touch back cover
• NETWORK
• Triband 900/1800/1900MHz
• GSM / GPRS Class 10
• EDGE Class 10
• AUTONOMY
• Battery Li-Ion 770mAh
• 3.15h in Communication
• 10 days in Idle mode

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screens

• MAIN DISPLAY
• 262,000 colors
• QVGA 320x240 pixels
• 2.2 inches
• Technology AM-OLED
• Large View Angle
• High Resolution Brightness
• Rotative Screen
• Luminance Typ 150cd/m2 Max 180cd/m2
• Contrast 2000
• SUB DISPLAY
• 65,000 colors
• 128x96 pixels
• 1.1 inch
• Technology AM-OLED
• MAN-MACHINE INTERFACE
• Porsche Design Iconography and Style

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DOUBLE Rotary hinge
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fingerprint

• SECURITY
• PIN code via FingerPrint authentication
• Secure Phonebook, Messages
• Secure File System
• Secure Lock
• SHORTCUTS
• Direct Access to applications
• One-Finger Direct call
• NAVIGATOR
• 4-ways navigation in Menus and Multimedia
• One press for OK

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multimedia

• MUSIC
• Advanced Music Player
• 3D-sound, Bass, Reverb, Flanger, Chorus real
  Stereo
• Different displays bargraph, mediplayer,
  picture
• Bluetooth Profiles AADP, AVRCP
• MP3, AAC, AAC, eAAC, WAV, midi
• PHOTO/VIDEO
• Record MPEG-4 / AAC
• Zoom on Photo and on Video
• Accelerometer for automatic picture display
• Media Album
• APPLICATIONS
• Browser OperaMini
• Light sensor
• Java applications supported Tutorial, easy to
  download GoogleMaps
• 140 Operators Settings pre-embedded

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BATTERY
Lithium Ion 770mAh nominal capacity Autonomy 3h15
in communication Autonomy 10 days in idle mode
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chargers
EU, US, UK, AUS plugs available
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Remote control
Play Pause // Forward // Backward Jack 3.5mm to
connect hands-free kit or your own Audio Headset
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Bluetooth headset
Light Tiny Easy-access to 2 favorite numbers
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packaging

• The box follows standard Porsche Design rules
• Marking, Color, Material
• Ratio 5 / 2 same as the Porsche 911
• Unique Size 300 x 120 x 70 mm

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Customer services

• Warranty
• Product Identification Card
• 3 years for Mobile Phone
• 1 year for Accessories
• Swap within 5 days (average lead time) with
  phone replacement during the repair
• Pre-requisite immediate SWAP by Point of Sales
• Minimum SWAP order 1 mobile / shop
• Hotline (depending on countries)
• Platinium Service 60 / month by subscription
• 48h (average lead time) on-site exchange of
  P9521
• Concierge Service
• Insurance Theft, Breakage

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In store displays
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POS MATERIAL
DISLAYS
Back card dummy 70
Dummy 60
Top dummy 250
Stand Back card dummy 75
Column Top dummy 390
BROCHURE Multi-langages
3D ANIMATION Available
Web Site http//www.mobileporschedesign.com
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P9521
mobile phone

• PORSCHE DESIGN

package
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In-box accessories

• After-sales
• 3 years Warranty (warranty card must be
  fulfilled)
• Swap within 5 work days through CRA or local
  partnerships
• Hotline
• optional (60/month)
• 48 h Swap
• Concierge
• Insurance Theft / Break

• Mobile Phone
• Stereo headset Remote Control
• 1 Power Supply (US, EU, UK or AUS)
• 1 User Guide
• 1 USB data cable
• Flyer for Porsche Design Mobile Phone Manager
• Catalogue of Porsche Design Products
• 2 Go MicroSD Card
• Warranty Leaflet
• Concierge Card
• Warranty Card

• Accessory package
• Bluetooth headset
• 1 Power Supply (US, EU, UK or AUS)
• Porsche Design Leather Case
• 1 adaptator for charge

• After-sales
• 1 year Warranty
• Swap within 5 work days

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• PORSCHE DESIGN

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• PORSCHE DESIGN

Thank you