Why Franchise... Why Century 21?

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Why CENTURY 21? Mizrahi Realty
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Why The CENTURY 21 System?
Through the CENTURY 21 System, you have the
opportunity and increased resources to leverage
our brand name and industry leading programs to
help you achieve maximum results and unlimited
growth to your business. There is a reason why
we are the biggest real estate company in the
world. Its professionals such as yourself that
see the power of CENTURY 21 System and utilize
it to its fullest potential.
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Our Brand Value Proposition

• We are a strong, vibrant and global real estate
  family.
• We strive every day to deliver unsurpassed
  market intelligence and insights, and use our
  strengths to help you successfully buy and sell
  real estate.
• We embrace your goals and are committed to
  achieving them.
• Our network is your edge
• 56 countries, 8,000 offices and 143,000 agents
  strong.

CENTURY 21 The Gold Standard.
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Our History
8,000 Offices Worldwide 143,000 Sales
Associates56 Countries
2007
CENTURY 21 Expands to Russia
2006
CENTURY 21 Expands to Asia Pacific
40 Countries
2002
20 Countries
CENTURY 21 Expands to China
1998
10 Countries
CENTURY 21 Expands to Mexico
1989
5 Countries
CENTURY 21 Expands to Japan
1983
2 Countries
First CENTURY 21 International Office Opens in
Canada
1974
First CENTURY 21 Office Opens in California
1971
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The CENTURY 21 System
SALES ASSOCIATES
Customers Clients

Brokers/Owners
CENTURY 21 System
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How the CENTURY 21 System helps you achieve your
goals
Brand Awareness
Awards and Recognition Programs
Market Share
Business Benefits
Industry Leading Marketing
Technology
Award Winning Training
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Brand Awareness
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We Are A Global Brand
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What do consumers think?
CENTURY 21 has the highest brand awareness level
when compared to any other real estate
organization surveyed.
First in consumers minds. CENTURY 21 is the
real estate organization consumers think of FIRST!
2006 Millward Brown Study
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Century 21 versus Remax
Century 21 is viewed 40X more than Remax!
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Our Local Competitors cant come close to the
CENTURY 21 name
Insert local competitor statistics from
www.googlebattle.com
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Industry Leading Marketing
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CENTURY 21 Marketing Programs

• Our programs maximize your chances of success by
• Generating leads
• Creating Preference for the CENTURY 21 Brand
• Increasing consumer interest and satisfaction
• Enhancing customer retention
• Helping you differentiate from your competition
• Increasing listings and sales

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National Advertising
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Local Advertising
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Real Estate Search Engines
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Preferred Client Club
Personalized Welcome Letter
Personalized Spring and Fall Postcards
Personalized Bi-monthly Magazine
All This For Just 8 Per Year
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eNewsletters
FREE!!!
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Property Marketing Solutions
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Personal TV Advertising
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Technology
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Century21.com
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21Online.com
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Property Slideshow
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Build Your Own Web Site
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The CENTURY 21 Lead Router Product
2. LeadRouter Finds Agentby Cell Phone
3. AgentContactsLead fromAnywhere
1. ConsumerInquiresOnline
LeadRouter Process
4. SoftwareRequiresAgentAccountability
5. Managersand BrokerageMonitor AllLeads
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Global Referral Network (CGRN)

• Web-based referral management tool that connects
  nearly 6,000 activated offices
• No activation fees
• No software purchases
• Free automatic upgrades
• Guaranteed referral fees

The CENTURY 21 Global Referral Network allows you
to access over 100,000 CENTURY 21 professionals
worldwide!
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Award Winning Training
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Award Winning Training
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Training for Associates at All Levels

• Sales Skills
• CREATE 21
• Advanced Real Estate Skills (ARES)
• Coaching and Accountability
• BLAST!
• Productivity Enhancement Process (PEP)
• Niche Markets Specializations
• Fine Homes Estates
• New Home Sales
• Mature Moves
• Commercial Brokerage
• Designations
• CGRN Sales Associate
• Accredited Buyers Representation
• Residential Finance Specialist

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Business Benefits
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Healthcare

• Two Programs with 5 Plans (Major Limited
  Medical)

• Available to Sales Associate and Employees

• Enrollment via Phone, Website, and Onsite

• Enrollment available year round to New Agents
  and W2s

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National Discounts

• Up to 70 Savings Off Catalogue Pricing
• Free Retail Connect Savings Card

• 6 discount
• 25 discount on accessories

• Up to 12 off on dell.com

• Customized personal advertising
• Affordable - 349 gets you an ad ready for air

• Up to 50 off competitor pricing

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Virtual Tours
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Awards and Recognition Programs
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Awards and Events
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Top Agent Retreat
2008 - CHICAGO !!
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CENTURY 21 Systems Value Added Services
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Additional Real Estate Services
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Community Involvement
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Giving Back To The Community
To Date CENTURY 21 Has Raised Over 91,000,000
For Easter Seals
2007
76,000,000 Raised In The First 25 Years
2004
62,000,000 Raised In The First 20 Years
1999
47,000,000 Raised In The First 15 Years
1994
20,000,000 Raised In The First 10 Years
1989
6,000,000 Raised In The First 5 Years
1984
Easter Seals Selected As Primary Charity
1979
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Transitioning into CENTURY 21
Rest assured that we will help you in your
transition with your business and your
assimilation into the office. With different
programs and guides to help you every step of the
way, CENTURY 21 will ensure a seamless transition
into the system.
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Thank you!