u Card Service for uCity

1
u- Card Service for u-City

• Mr. Jang Seog SUE
• General Manager, Korea Telecom
• SHANGHAI 2006

2
CONTENTS
I
u-Card Overview
II
Market Environment
?
KTs u-City
?
u-Card Strategy
3
?. u-Card Overview

• Trend

A smart card solution, which can be used in many
areas including communication, transportation,
medical care and membership service, is
required increasingly for life activity
supporting media.
Internet Banking (PFMS)
Public Service
e-Ticketing
Personal Info Management
e-Government
Credit Card
e-cash
Personal Customized Service
Home
Transportation(Subway/Bus/ Taxi/Airplane/Parking/T
ollgate)
Offline-Payment
Internet Payment
Various Payment Service
Service Environment (On-line, off-line, mobile)
Company
Mobile-Payment
Security Service
School
User Centric Service using SCMS/TMS
Membership
Hospital
ID/Authorization
Medical Care Service
Digital Certification
Access/Security
SCMS Smart Card Management Sys. TMS
Terminal Management Sys.
4
?. Market Environment

• Government Policy in Korea

Korea?government is booming up smart card
application market.
Digital Certificate of Residence(2007)
Ministry of Government Administration and Home
Affairs
Construction Labor Card
Ministry of Construction Transportation

• Issued smart card to
• construction workers in Seoul
• area for unemployment benefit
• management

Korea?Government
Highway Tollgate Card
Ministry of Labor

• Tollgate payment service
• using smart card solution

Ministry of National Defense
Ministry of Justice
Patriot Card
Digital Passport

• Issued smart card to soldiers
• for supply and salary management
• enrollment/Service/Reserved Army
• management

• Digital passport Standard on
• technology specification

5
?. Market Environment

• Players

Introduction of u-card as a new business model is
prevalent.

Service/Solution Provider
Customer
Increased u-card needs - Construction Companies
requires integrated smart card service
Model. - Adaptation of u-card model as a ID
Card (Company, Hospital, University, School)
U-card based service model development - Public
transportation system - u-Health service
solution ? LG CNS, Samsung SDS, etc.
School, Company, Government
Major SI Company
u-Card Service
K T
Public Service Sector
U-City Business
Major SC Project

• KTs core solution for u-city business
• u-card is used as a integration
• media of KTs network and IT
• services.

Starting big projects - Military personnel
welfare card - Highway tollgate card - Public
service personnel card - KTX, e-voting, etc.
6
?. Market Environment

• Development Stage

Smart card is continuously developing in order to
accommodate ubiquitous service environment.
7
?. KTs u-City

• u-City Concept

8
?. KTs u-City

• u-City Business

Based on KTs nation wide communication network
infrastructure and IT solutions, the
implementation of u-city model is in progress.
9
?. u-Card Strategy

• u-Card Model

U-card is a vital service model for successful
u-city construction, where citizens need only one
smart card for various service domains including
school, company, hospital, home, payment,
authorization, parking, entrance permit, public
transportation, and so on.
uC I T Y
Off-Line
Parking / Entrance Permit / Public
Transportation / Finance /Membership / e-Health
Service
Home
Total Smart Card Service
u-Card Service Package for u-City Business
Office
On-Line
Public
Internet Payment/Digital Certificate/
e-Government / Internet Banking / Personal
Information Management / e-Ticketing
Hospital
School
Mobile
Mobile Payment / Mobile Community/ Mobile ID
/M-Banking
traffic
10
?. u-Card Strategy

• Service Structure

KTs u-card business is expanding service
domain one by one using the SCMS (Smart Card
Management System).

• Hospital-Pharmacy Card System
• Medical Prescription Applet Service
• Paperless Medical Prescription Forwarding
• Reservation Payment on Kiosk Terminal

Hospital
1
KT
1

• Enterprise Integrated ID Card
• Employee ID Card
• Entrance Work Performance Management

Enterprise
2
Bank / Credit Card
2

• University Multi-function Student ID Card
• Attendance, Cafeteria , Library
• School Record Management

3
School
3

• Theater e-Ticketing System
• Online Reservation Ticketless Entrance
• Mobile Reservation based on Seat Info.
• SMS Service

Theater
4
4
11
?. u-Card Strategy

• Functional Service Map

U-card service categories applicable to u-city
model
Domain/Year
07
08
Payment
06
IP-TV Authorization/Payment
Home
E N T R A N C E P E R M I T
Parking Related Service
Office
E M P L O Y E E SVC
Public
RFID Smart Card u-Library Service
e-Public Service
Hospital
e-Prescription Service
School
Public Transportation Card Service
Telematics (u-Car Service)
traffic
Membership Card Service
Community
Mobile Apartment Community Service
PIMS
PLS
e-Ticketing
Official Digital Certificate
e-Finance Service
PLS Personal Life SVC
12
?. u-Card Strategy

• Business Cases

Organization
Project
Year
Hospital
Sungmo Hospital
-Medical Treatment Card System based on u-card
model -Paperless Medical Prescription Forwarding
nearby pharmacy
2004
Enterprise
Park Jung Language School
-Student Attendant Management Tuition Payment
System
2004
University
Hallym University
-Integrated Student ID Card System for Entrance
Permit, Attendance, Library, Cafeteria, e-cash
etc.
2004
-Integrated Student ID Card System for Entrance
Permit, Attendance, Library, Cafeteria, e-cash
etc.
2004
Pohang University
Sahmyook University
-Integrated Student ID Card System for Entrance
Permit, Attendance, Library, Cafeteria, e-cash
etc.
2004
Theater
-e-Ticketing System based on smart card applet
service
2005
Megabox
13
Thank you
Jang, Seogsue, Ph.D. Director, Data Solution
Dept. Seogsue_at_kt.co.kr Office 82317275480 Mobil
e 82-10-7338-7451