Government Communication

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Government Communication
/Media Services
PIA
Prepared by
Philippine Information Agency
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Philippine Information Agency
PIA
In 1986, a government-wide reorganization was
effected which abolished Office of Media
Affairs-National Media Production Center
(OMA-NMPC) among others to streamline government
bureaucracy and redirect and reorient the
government information system. The Philippine
Information Agency (PIA) was then formed out of
the defunct OMA-NMPC through Executive Order No.
100 promulgated on Dec. 24, 1986.
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Philippine Information Agency
PIA
PIA's Vision A well-informed citizenry able to
understand, discuss, and vote on vital issues
propelling the nation toward lasting peace and
development PIA's Mission To provide people
with adequate information to help them to make
better decisions and identify opportunities that
could improve their quality of life.
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Philippine Information Agency
PIA

• REGIONAL OFFICES
• There are 15 PIA Regional Offices nationwide,
  mostly located in capital cities or capital towns
  in the regions. Each Regional Office is
  supervised by a Regional Head.
• Functions
• implement policies, plans, and programs of the
  Agency in the area
• provide economical, efficient, and effective
  information services to target publics
• coordinate with and assist regional offices of
  other government agencies in the planning and
  implementation of programs and
• supervise and provide support to Information
  Centers located in the provinces in the area.

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Philippine Information Agency
PIA
INFORMATION CENTERS There are 48 Information
Centers and 27 extension offices scattered all
over the Philippines. They make up the
dissemination and distribution network of the
PIA. These are headed by Information Center
managers. Usually located in the capital town of
a province, an Information Center plans and
implements information programs in support of
government development thrusts in the provincial
level.
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Philippine Information Agency
PIA

• INFORMATION CENTERS
• Functions
• provides the public with accurate, timely, and
  relevant information through print and broadcast
  
• provides public information assistance through
  referrals to concerned government agencies and
  non government organizations
• gathers feedback on people's attitudes, beliefs,
  values on government policies, programs, and
  projects, their needs and other matters affecting
  public life

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Philippine Information Agency
PIA

• INFORMATION CENTERS
• Functions
• Serves as the distribution center of
  information-communication-education (IEC)
  materials
• Provides reference library services
• Conducts communication skills trainings and
• Provides and conducts audio-visual services on
  government programs and projects.

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Philippine Information Agency
PIA

• INFORMATION CENTERS
• An Information Center also serves as venue for
  conferences, dialogues, fora, trainings, and
  seminars of government and non government
  agencies.

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Bureau of Broadcast Services (BBS)
BBS

• Primarily, Bureau of Broadcast Services (BBS), as
  a radio network, exists to reach the audiences
  that private broadcasters are not interested in.
  From only 14 stations of 1-kilowatt average power
  rating output in 1986, the government radio
  facility is now a network of 34 radio stations
  nationwide with an average power output rating of
  10 kilowatts. Its stations in Manila, Cebu and
  Naga operate on 50 kilowatts output ratings. In
  terms of audience reach, where in 1986,
  government radio reached only 25 of the total
  population, now its reach is 50.

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Bureau of Broadcast Services (BBS)
BBS

• News and public affairs have always been the
  centerpiece of its programming operations.
  Cultural and educational features complete a
  well-balanced fare for the BBS audience.
• As a matter of policy, emphasis is placed on
  broadcast materials that promote awareness of
  official government activities, projects,
  priorities, including regular presidential,
  pronouncements, legislative concerns, and
  virtually every single important event in the
  various agencies and instrumentalities of
  government that are addressed to the public
  welfare.

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Bureau of Broadcast Services (BBS)
BBS

• Radio Network
• BBS has a vast radio network that reaches the
  whole nation with a collective transmitting power
  of 406.50 kilowatts. It has four Metro Manila
  stations namely DZRB-Radyo ng Bayan, DWBR-the
  Business Radio, DZRM and DZFM Sports Radio and 30
  provincial stations that are committed to serve
  the development thrusts of the government.
• Of the 34 BBS stations, 30 are AM stations and 4
  are FM stations. Twenty-one (21) stations have
  ten (10) kilowatt power output, three (3) have 50
  kilowatt power output, four (4,) have one (1)
  kilowatt power output, one has 25 kilowatt power
  output and two, 0.25 kilowatt power output on FM.
  Many of the locations served by the BBS has a
  radio station for the first time, other areas
  have been abandoned by private radio stations.

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National Broadcasting Network
NBN-4

• Television is the most effective medium for
  relaying messages to various publics and the NBN
  is proud to be on the air to bring news and
  information to the nation. NBN is doubly proud to
  be present and serving right from the start - on
  February 24, 1986 - the third day of the EDSA
  Revolution. The station was on the air bringing
  much awaited news to an information-hungry
  Filipino nation.
• NBN has never been, officially, a government
  station. No money from the national government
  has even funded the station. NBN has never had
  any allocation in the General Appropriations Act.
  All its funds are self-generated.

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Innovate Public Information
Innovate

• Maintained a balance of views -- a complete turn
  around from the heavily handed censorship of its
  predecessor MBS-4 during the Marcos regime.
• 2. Carved out innovations in news programming as
  the only TV station with three major newscasts
  and daily and hourly breaks.
• 3. Led in public affairs programming with
  pioneers such as Tinig ng Bayan, Headline,
  Talakayan sa Makati, Woman Watch, Dighay Buhay
  and Congress Forum which became forerunners of
  public affairs programs in Philippine television.
• 4. Provided models for public service and
  educational programs such as Damayan, Infoline,
  Tele-Aralan and Ating Alamin.
• 5. Provided leadership in sports programming.

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Innovate Public Information
Innovate

• 6. Broke the dominance of commercial television
  networks, when in 1989, it ranked number two in
  TV ratings among five networks in Metro Manila.
  It was proven, therefore, that a government TV
  station can have a sizeable share of the viewing
  audience with a programming that is balanced and
  credible.
• 7. Became the first Hall of Fame awardee of the
  Catholic Mass Media Awards (CMMA) by winning the
  Best Station with Most Balanced Programming for
  three consecutive years, among other awards.
• 8. Provided longer daily broadcast hours to news
  and public affairs information including coverage
  during natural disasters.

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Innovate Public Information
Innovate

• Programming is 11 News
• 13 Public Affairs
• 16 Educational
• 19 Sports
• 36 Entertainment and
• 5 Religious.

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• Tama, Wasto at Napapanahong Impormasyon, Sagot
  sa Banta ng Kalikasan

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Government Communication
/Media Services
PIA
Prepared by
Philippine Information Agency