Market Assessment

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Market Assessment

• David EdwardsTourism Trends Manager
• 19 April 2005

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Inbound Trends Visits, Spend and Spend per Visit
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Inbound Visits by Region of World
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Inbound Visits by Region of UKLondon and Rest of
England
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Inbound Visits by Region of UKScotland and Wales
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Inbound visits by journey purpose
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Inbound visits by mode
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US outbound travel in 2005
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Domestic Tourism

• UKTS results
• Short term trip tracker results
• UK Occupancy Survey results
• Tourism Day Visits

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Market Conditions

• UK unemployment on the rise
• US economy still borrowing, still importing
• Eurozone Germany awakening from its slumber, but
  a French nightmare?
• Japan edges out of deflation
• Oil prices again over 70 a barrel fuel
  surcharges up
• Avian flu Turkey figures

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Market Conditions - 2

• Heathrow slips to fifth most connected airport in
  Europe (FRA, CDG, AMS, MUC, LHR)
• Heathrow Terminal 2 to close in 2008
• Air Wales to cease flying this weekend
• easyJet to Marrakech and Istanbul
• China announces 17bn of spending on expanding
  airport infrastructure over next five years
• Rich List Forbes figures show 793 US
  billionaires, 33 in Russia, 23 in India

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Confidence Monitor Results Jan
Based on 12 respondents
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Confidence Monitor - Trends
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(No Transcript)
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New Market Profiles
VisitBritain's new-look Market and Trade Profiles
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knowledge from numerous information sources
including hard statistics and forecasts, consumer
opinions perceptions, on-territory insights and
general market knowledge
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Foresight

• March National Lottery
• April Next generation aircraft
• May Cruise boom

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