The Urban Barbecue

1
The Urban Barbecue
2
Our Mission

• Design a grill for indoor use that is
• safe
• portable
• compact
• comparable to an outdoor barbecue grill in
  its taste benefits

3
Pur-Aire FiltrationTM
4
Market Positioning

• Target Customer
• City dwellers living in residences without ready
  access to outdoor areas
• Trends in the Market
• Interest in gourmet cooking
• Kitchen as the modern family room
• Stylish kitchen appliances

5
Potential Market
Households in Housing Units with gt 5 units in
structure
Total Potential Market
15,859,000
Income over 35K/year
48.8
Market for target income
7,739,192
Living in urban area
75.2
5,819,872
Total Target Market
source Statistical Abstract of the United
States, 1997 Ed.
6
Product Economics
Price Point 99.95
basic outdoor (Weber, 49.95)
Stove-top (Jenn-air, gt600)
high-end kitchen appliances (The Urban Barbecue,
100)

• Unit Cost 29.89 (wholesale at 49.98)
• 3 years to penetrate market
• Sales 115K units/year

7
Functional Benefits

• The Urban BBQ boasts an impressive list of
  features, including
• Polished stainless steel construction
• One-touch electrical ignition
• Easy-on/easy-off butane fuel canister
• Quick disassembly for cleaning and storage
• Dishwasher-safe components
• Compact, lightweight

8
Safety Features

• The Urban BBQ is designed for the safety of you
  and your family with...
• Stable base unit
• Proprietary Pur-Aire filter system to remove
  odor and smoke
• Non-volatile butane/propane fuel mixture
• Heat-insulated safety contacts on base and handles

9
BBQ Statistics

• 55 of grill owners say their next purchase will
  be a gas grill (29 say a charcoal grill)
• 54 of non-family households own a grill
• In 1995 there were 74 million BBQ households, up
  from 63 million in 1987

-Barbecue Industry Association
10
What People Are Saying

• Its nice enough to put on my kitchen counter.
• The style is good, reminds me of a Weber, but
  nicer.
• I would want it to look sturdier.
• Its important that it heats up quickly.

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• No matter how safe it is, I wouldnt want a
  plastic BBQ.
• The size is good. It looks like a tiny space
  ship.
• It definitely needs handlesyou could even move
  it to the kitchen table.