Visual Strategies in Advertising Clint, Paul, Nate

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Visual Strategies in AdvertisingClint, Paul,
Nate
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Mouse Click

• http//www.youtube.com/watch?vtVC1Dg1TC8s

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Source and Purpose

• Super Bowl XLI Commercial
• Audience
• Online DVD Rental Market

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Characters

• Rabbit Carl
• Guinea Pig Ray
• Mouse
• Voices of
• James Woods
• Jim Belushi
• Alec Baldwin
• Bob Goldthwait

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Language

• Youre just a mouse click away from a better way
  to rent movies.
• Total Access

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Language

• Movies through the mail.
• Movies through the store.
• Many great choices

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DIRECTION into the mailbox

• Diagonal Lines
• Spinning Focal Point
• Movement in and Around Box

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REPETITION of color and shape (blue yellow ticket
stub)

• Ripped Line
• Fold Line
• Blueprint Image

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SIMPLE typeface

• Efficient Read
• San Serf Font
• Size Emphasizes the Subject (THE MAIL)

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CONNECTION between scenes

• Furry Mouse and Computer Mouse
• Wire Draws a Line from Hand to Screen

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Characters

• Ethos
• Familiar Character Voices
• Common Names

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Soft Animals

• Pathos
• Soft Animal Figures
• Relaxed Atmosphere
• Small Animals

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U.S. Culture

• Logos
• Convenience
• Simplistic
• Easy
• Just a Mouse Click Away

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Why and How advertisers use images to sell
products

• Issue
• Concept
• Principle
• Pathos
• Ethos
• Logos

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References

• http//sports.aol.com/nfl/superbowlads?video3