PlaysForSure: A Key Asset for Your Device

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PlaysForSure A Key Asset for Your Device the
Windows PC

• Matt Jubelirer
• Product ManagerConsumer Electronics Marketing
• mattjub _at_ microsoft.com
• Microsoft Corporation

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Session Outline

• PlaysForSure Program Overview
• Program Origins and Launch
• The PlaysForSure Logo
• Ecosystem and Industry Adoption
• Marketing Recap
• Getting Started Today
• Top 5 Reasons to Join
• How to Join PlaysForSure
• Additional Resources

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PlaysForSure Program Overview
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Digital Media Ecosystem Last Year

• Consumers have choice with digital media
• 100 portable devices
• 20 services (US)
• 70 services (worldwide)
• The choice is leading to confusion in the market
  of what device to buy and which service works
  with it

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PlaysForSure Introduction Oct. 2004
PlaysForSure is a logo and verification program
from Microsoft designed to provide choice and
simplicity for consumers of digital music and
video.
With PlaysForSure you can Choose your music and
video. Choose your device. Know its going to
work
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The PlaysForSure Logo
Audio
Audio Video
Front of Device Box or Homepage of Online
Store
Back of Device Box
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PlaysForSure Ecosystem
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Industry Adoption

• Music Video Services
• Launched with 7 Partners
• More on the way
• Devices Manufacturers
• Launched with 10 Partners (and 33 devices)
• Today there are 15 manufacturers(and over 50
  devices)
• Retailers
• Launched with 4
• Today there are 7

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Marketing PR Recap
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PlaysForSure Advertising Snapshot
Samples of Print Publications Shown
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PlaysForSure Ads Website
PlaysForSure Website
PlaysForSure Print Ads
Online Ads
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Partners Advertising with PlaysForSure
Advertising Examples
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Partner Promotions and Websites
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PlaysForSure at Retail

• Retail execution was not fully implemented last
  fall, but is ramping up now for holiday 05
• Retail Rep Training is underway
• First Partner End-caps arenow launching

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PlaysForSure CE Industry Marketing
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PlaysForSure Music Industry Marketing
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Top 5 Reasons to Get Your Device PlaysForSure
Verified Today
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1 More Music and Video Choices for Your
Customers

• Access music and video from the largest selection
  of online stores
• Consumers can easily find a store that works
  seamlessly with their new device
• New subscription services let consumers fill up
  their device for about the cost of a CD each month

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2 Create a Dependable and Seamless Experience
with Windows Media Player 10

• There have been over 100 million downloads of
  Windows Media Player 10 since its launch
• Get instant compatibility with this ever growing
  customer base
• With the new Auto Sync feature in Windows Media
  Player 10, filling your device with the music,
  video, and photos you want is just a click away

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3 Support from Leading Retailers

• PlaysForSure retailers represented over 220
  billion in consumer electronics sales in 2003

Source Wall Street Journal, November 8th 2004
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4 Tap the Growing Market for Music and Video
Download Services

• Retailers are launching download and subscription
  services and they want to make sure the devices
  they sell will work with their services
• PlaysForSure is an easy way to ensure that your
  device will meet the needs of retailers and
  consumers

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5 Get Ready for Longhorn Today

• Adopting the recommended PlaysForSure
  technologies in your device will enable it to
  work seamlessly with Windows codenamed Longhorn
  PCs
• PlaysForSure testing will help to verify the
  quality of your implementation

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Joining the PlaysForSure Program
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Technical Requirements

• Portable Devices
• Minimum Bar
• Mass Storage Class
• WMA
• PDDRM (Windows Media DRM 9)
• Recommended Implementation
• Microsoft Media Transfer Protocol (MTP)
• WMA
• Windows Media DRM 10 for Portable Devices
• Networked Devices
• Recommended Implementation
• Windows Media Connect
• WMA
• Window Media DRM 10 for Networked Devices

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Community Resources

• Windows Hardware Driver Central (WHDC)
• www.microsoft.com/whdc/default.mspx
• Technical Communities
• www.microsoft.com/communities/products/default.msp
  x
• Non-Microsoft Community Sites
• www.microsoft.com/communities/related/default.mspx
  
• Microsoft Public Newsgroups
• www.microsoft.com/communities/newsgroups
• Technical Chats and Webcasts
• www.microsoft.com/communities/chats/default.mspx
• www.microsoft.com/webcasts
• Microsoft Blogs
• www.microsoft.com/communities/blogs

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Additional Resources

• PlaysForSure Device Starter Kit
• http//www.microsoft.com/getplaysforsure
• Starter Kit Tools and Resources
• http//www.microsoft.com/windows/windowsmedia/cons
  umerelectronics/p4skit/p4s_tools.aspx
• Related Technical Sessions
• How To Design a PlaysForSure Device
• Windows Media Connect and PlaysForSure for
  network Devices
• Cellular Phone Connectivity in Longhorn
• Media Transfer Protocol Implementation Details

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Consumer Resources

• PlaysForSure Website
• http//www.playsforsure.com
• Windows Media Cool Devices Page
• http//www.microsoft.com/windows/windowsmedia/devi
  ces/default.aspx
• Windows Media Website
• http//www.microsoft.com/windows/windowsmedia/defa
  ult.aspx

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Call to Action

• Join PlaysForSure Today!
• If you are a CE Manufacturer
• Visit the website www.microsoft.com/getplaysforsur
  e
• Learn about the entire process
• Links you to all the resources you will need
• Start submitting your devices for PlaysForSure
  Verification
• If your are a PC OEM
• Make sure to ask your digital media partners if
  they are PlaysForSure verified
• We can help you connect and form partnerships to
  deliver a great digital media solution for your
  customers