MERCHANDISING CAPABILITIES

1
Part 2
MERCHANDISING CAPABILITIES AND IMPLEMENTATION
EXAMPLES
2
Branded Experience
OR

• Integrated Look and Feel
• Design a custom data feed
• specifically for your site
• Feature only the games you choose

• Private Label Site WithTry.games.is
• Create a private label site with your brand
• A comprehensive games channel
• Simplest solution, easiest to integrate

3
Cartoon Network

• GOALS
• - Protect IP
• - Promotional tools
• - Integrated look feel

• SOLUTIONS
• - ActiveMARK
• - Coupons/free games
• - CN branded UI

4
CNET Gamespot Complete

• SOLUTIONS
• - Extended trials
• - Subscriber discounts
• - Exclusive content

5
CNET Networks Download.com

• 700 catalog feed
• Merchandising support
• Tracking by channel
• Advertising
• Marketing consultation
• including test plans

6
Time Warners Road Runner

• GOALS
• - Unique offers
• - Broadband subscriptions
• - Retain customers

• SOLUTIONS
• - Extended trials
• - Subscriber discounts
• - Merchandise large file catalog

7
AOL Family Of Brands

• GOALS
• - Flexibility to go direct
• - Superior end-user customer service
• - Reliability
• - Partner responsiveness
• - Offline incentive program

• SOLUTIONS
• - License Web Services
• - 8 step purchase flow
• - Email phone support
• - Strict SLA
• - Dedicated account rep
• - Free game on AOL CD

8
AOL - Implementation
9
AOL Private Label Site
10
AOL UK Implementation

• 4-5 Million Unique Visitors
• Per Month
• 700 PC Games
• Merchandised daily
• Rights Management
• Download Manager (w/ ads)

11
Sony Pictures
12
Electronic Arts Pogo.com
13
Electronic Arts Pogo.com

• GOALS
• - Loyalty program support
• - Premium services
• - Custom download mngr.

• SOLUTIONS
• - ActiveMARK adaptation
• - Product price/trial tests
• - Coupon functionality
• - Game giveaways
• - Store value cards
• - Pro Services support

14
Yahoo! North America

• Professional Services
• (round robin testing, model tests)
• Leverages Trymedias catalog

15
Yahoo! Australia NZ

• Leverages Trymedias catalog
• Merchandising Support

16
Gamespy / Direct2Drive