Introduction to Business

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Introduction to Business

• 26th February 2007

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Outline

• Talk about me
• Talk about you
• Talk about our course

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Talk about You

• Who Are You?
• Do you know the competitive situation THAT you
  will face after graduation?
• What competitive advantages do you have now and
  will you have after your graduation?
• English?
• High IQ
• High EQ?
• Do you know your cost?

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Talk about You

• How to spend your four years time here?
• Have you given any thought to your future?

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Talk about You

• How to study at an university?
• Whats difference between high school study and
  university study?
• The concept of study
• What should you learn?
• Knowledge structure

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How to study at an university?

• Teachers
• Classmates
• Other sources
• Study by yourself

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About the Course

• About Introduction to Business
• How I teach
• Assignments

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Put One Eye on the Real World
I recommend you keep reading the following
newspapers and magazines

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• Business Week
• Financial Times
• Economist
• Wall Street Journal

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Course Assessment

• Each students Grade will be based on
• Course Attendance/Performance (10)
• Group Presentation (10)
• Group Project (30)
• Presentation 15
• Paper 15
• Final examination (50)
• Elective Presentations (5)

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Group Presentation on Thursday (1st March)
The Ritz of Doggie Day Care

• Group 1
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• Group 2
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Group Presentation Wednesday (1th/Mar)
Southwest Dressed to kill Competitors

• Group 3
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• Group 4
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The Project

• You are given 1 million RMB for investment.
  Please write a business plan to explain your
  business model, your business analysis, etc.
• Details will be given later.

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The Project

• Learn how to do business
• Understand some business knowledge from the real
  world
• Understand Chinese business environment well
• Prepare for the next terms courses

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The Project

• Deadlines
• The draft by 2th April, 2007
• Presentation from 16nd April, 2007
• The thesis by 31th May, 2007

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My Contact

• Office Room B427
• Phone No. 3620701
• E-mail kevinzhen _at_ uic.edu.hk

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Words for Your Life

• In every journey, there is meaning
• In every struggle, there is growth
• In every action, there is purpose
• In every moment of doubt,
• remember to believe in yourself.

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Thank You!