EVOLVING BILLBOARD TECHNOLOGY

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EVOLVING BILLBOARD TECHNOLOGY

• By Bob Klausmeier,
• YESCO Electronics

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Traditional Billboard Technology

• From the beginning it was about Changing Copy
• Painted
• Gluing Paper
• Printed Vinyl

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Tri-Image Technology
1996 - First Step to Changeable Message Copy
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Digital Billboard Technology
Digital Technology is Again Changing The Method
of Delivery
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AN IMPORTANT NEXT STEP

• FOR THE ADVERTISER

• Multiple Images
• Focused Ads
• Real Time Information

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AN IMPORTANT NEXT STEP

• FOR THE OUTDOOR COMPANY

• Multiple advertisers per location
• Copy change without climbing the structure

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AN IMPORTANT NEXT STEP

• FOR THE COMMUNITY

• Amber Alerts
• Weather Warnings
• Criminal Apprehension

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The Technology
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ADJUSTABLE CONTROL

• Brightness
• Content
• Pace of Image Change

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Self Regulation Monitoring
Lighting Science Study Dr. Ian Lewin has provided
guidelines for ambient light conditions
Dimming sensor on each display monitor and adjust
light levels
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PROPER ILLUMINATION

• No Hotspots, Even Illumination
• No Light Spill (up, down, or sides)
• Focused Light with Little Output

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DIAGNOSTICS MONITORING
Ensures quality images at all times
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DIGITAL EVERYONE WINS

• Next Generation of Changing Copy
• High Quality Changeable Image
• Manageable Image Control