DIY Marketing

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DIY Marketing

• Create an email newsletter with Publisher 2003

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Why Create a Newsletter

• Important to keep in touch with existing
  customers
• Helps strengthen relationships and gain new
  business
• An email newsletter is an inexpensive and
  effective form of customer communication

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Some Pointers

• Know what you want from your newsletter
• Sell more products
• Keep people informed
• Communicate promotions
• Think about your intended audience
• Customise your newsletter to your customers
• Always give something e.g. discount, promotion
• Content should be interesting
• Format
• Text only
• Text and graphics
• HTML
• Permission
• You must have permission to send anyone an email
  newsletter otherwise it will be considered SPAM

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DEMO
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