Dan Marks - CEO BT Vision

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• Dan Marks - CEO BT Vision
• Steve Norris Head of Sport BT Vision

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BT - A Communications and Entertainment Company

• BT is now a communications and entertainment
  company offering phone, mobile, IT, broadband and
  TV services to the consumer
• Broadband is at the heart of BTs strategy
• 3.7 million broadband customers in the UK
• BT Total Broadband currently the best performing
  ADSL broadband in the UK
• BT Vision marketing campaign launched on the
  10th May

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BT Vision Delivers
V-box

• 1000s of hours of on-demand content
• 80 hour personal video recorder
• Over 40 Freeview channels
• Rich interactive services

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The market opportunity
wish there was something in-between!
Increasingly bored with current choice - but if
the alternative's to pay 30 a month, forget it!
Increasingly resentful of high cost / low value,
but it's all there is unless I want to go back to
having no choice
BT Vision
Freeview
Sky
Analogue
Cable
Cost
Broad Market Appeal
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How does it work?
Over 40 Freeview channels to V-box from your
existing TV aerial
V-box delivers entertainment straight to your
digital TV
V-box
Broadband connection to V-box giving
you Entertainment on Demand
BT Total Broadband (wireless connection to your
PC) so you can surf the web whilst somebody else
watches TV
BT Home Hub
BT Home Hub plugs into existing BT telephone wall
socket
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We already have

• Over 1700 hours of programming, including
• FilmThe Holiday, Miss Potter, Bourne Identity,
• An Inconvenient Truth, Amelie
• TVThe Sopranos, Desperate Housewives,
• Green Wing, Catherine Tate, South Park
• KidsSponge Bob, Basil Brush, Postman Pat,
• Bob the Builder
• MusicThe Spice Girls, The Who, Justin
  Timberlake, Kylie

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Pricing Set Up Costs
Free when customers contract or recontract to
BT Total Broadband option 1 for 18 months or BT
Total Broadband option 2 and 3 for 12
months For BT Total Broadband customers
purchasing option 2 and 3
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Pricing Entertainment on Demand
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What is BT Vision Sport?

• Premier League live and on demand
• Setanta Sports
• Football League on demand
• Clydesdale Bank Premier League - live
• Classic programming and documentaries

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Our target audience

• The football homeless - football fans without
  pay TV
• Football fans without access to Sky Sports at
  home
• Football fans who want to watch more football
  without
• committing to a 12month subscription
• Fans of teams who traditionally receive less TV
• coverage

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Three monthly subscription packs

• BT Vision Sport Standard
• Latest Games
• 242 Premier League games
• (On-demand from 10pm on match day)
• 125 Football League and Carling Cup games
• (On demand from 24hrs after the final whistle)
• Classic Programming
• Classic Premier League
• Classic Golf
• Classic Tennis
• Classic Boxing matches
• Documentaries

• BT Vision Sport Setanta Sports
• Live sport
• 46 Live Premier League games
• 60 Live Clydesdale Bank Premier League games
• Live US PGA Tour Golf
• Live European League Football
• Live Magners League Rugby
• Live World Championship Boxing
• Joe Calzaghe v Mikkel Kessler
• Setanta Sports Replay VOD
• 46 Premier League games
• (on demand from three days after live showing)
• 40 US PGA Tour events

9.99
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BT Vision Sport Total All programming from
Standard and Setanta Sports packs - 12
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Pay Per View

• Latest games
• 242 Premier League games
• On-demand from 10pm on match day
• 90 or 45 mins
• 1.99 per game
• 125 Football League and Carling Cup games
• On demand from twenty four hours after the
  final whistle
• 1.99 per game

• Setanta Sports Replay
• 46 Premier League games (On demand from three
  days after live showing)
• US PGA Tour
• 1.99 per event

• Classic programming
• Classic Premier League games
• Classic Golf
• Classic Tennis
• Classic Boxing matches
• Documentaries
• 99p per event

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What does this mean for the customer?

• For the first time fans will be able to see 75
  of all games, in full, on demand or live for as
  little as 3/week, giving greater access to their
  teams action
• or
• Fantastic value for money!
• 242 near live games for 40 per season

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