Michael Dell and Dell Inc.

1
Michael Dell and Dell Inc.

• Alexandria S. Hicks
• MGS 3040 Section 04
• April 16, 2008

2
History of Dell

• Michael Dell is the founder of the Dell. Its
  original name was Dell Computer Corporation and
  in1984 its motto was to sell personal computer
  systems directly to customers. The company made
  its initial public offering in 1988 and
  introduced its first notebook computer in
  1989.Over the years the company branched off into
  different countries and its brand became world
  wide. In 2003, the company changed its name to
  Dell Inc. Currently the business is doing well
  and its brand is known for different computers
  that stand for affordable, reliable and
  dependable to their loyal customers.

3
What is e-commerce?

• E-commerce is the buying and selling goods and
  services over public and private computer
  networks.

4
Dell Inc. as an E-commerce company

• By 2000, Dell was doing 50 million a day in
  web-enabled sales, but this figure was not the
  whole story. Dell also used the Internet to link
  itself more tightly to its large customers by
  developing extranets called Premier Pages (now
  renamed Premier Dell.com). Dell had developed
  over 50,000 Premier Pages for thousands of
  business customers by mid-2000. These are used
  for configuration, ordering, services, and
  support, all customized to the customers systems
  and needs. Smaller companies and consumers could
  buy PCs, software and other items online from
  Dell.com, and receive technical support and other
  services at the Dell web site. ( Kraemer L.,
  Kenneth and Dedrick, Jason)

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Dell Inc. as a E- commerce company (continue)

• Dell use of the internet was to operate the
  company network and value to customers and this
  began the success of Dell Inc.
• The internet (e-commerce) success drew attention
  to other corporations and consumers.
• When Michael Dell saw business was at a peek from
  e-commerce he redefined the company as
  knowledgeable provider of ecommerce
  infrastructure to its customers

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What is supply chain management?

• Supply chain is a network of organizations and
  facilities that transforms raw materials into
  products delivered to customers.
• It includes
• Companies
• Transportation
• Warehouses
• Inventories
• And it sends messages and information to
  organizations who are involved.

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Success through Supply Chain Management

• Business system
• Database supporting a supply chain involving
• More than 10 manufacturing plants worldwide
• 1 million part numbers
• 3 million inventory movements per day
• More than 2 million bills of materials per year
• 1.8 million purchase order lines per year

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Overall.Success of SCM and E-COMMERCE

• Benefits of SCM
• More than 5 million in IT savings
• 90 percent reduction in the number of product
  units not manufactured
• due to system outages
• 40 to 50 percent shorter financial closings
• Increased IT flexibility and scalability
• Reliable, cost-effective support for critical
  supply chain

• Benefits of E-commerce
• Using Dells definition, the company was selling
  1 million per day online by the end of 1996.
• By the fall of 1997, the figure was 3 million
  per day.

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Any Questions??
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References

• Kramer L. Kenneth, Dedrick Jason. Dell
  ComputerUsing E-commerce to support the virtual
  company. http//www.crito.uci.edu/git/publications
  /pdf/dell_ecom_case_6-13-01.pdf
• How Dell Does IT. http//www.dell.com/downloads/gl
  obal/casestudies/224_2006_HowDellDoesIT.pdf
• Market Line. http//library.kean.edu2559/library/
  DisplayContent.aspx?R8E2C53C7-29AC-4848-9511-9B75
  2758E3B4N4294837815selectedChapterIDAVKQWCIDA
  VKQWC
• Using MIS. Kroenke M. David. Pgs. 231 and 239