MicroAge Training Webinar HP Multifunction Printing

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MicroAge Training WebinarHP Multifunction
Printing

• February 12th, 2008

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Agenda

• HP Multifunction Printing (MFP) Jonathan
  Parrenas
• National Marketing Campaign Brett Beranek

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MFP Solutions

• Jon Parrenas

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Agenda

• Market Trends
• What is an MFP?
• Print, Scan, Copy, Send to Email, Document
  Workflows
• Increase productivity reduce costs
• HPs environmental commitment
• Upselling to MFP
• Maximizing your MFP sales
• QA

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Shared MFPsmarket trends
The market is changing
Copy to print Copy to print
An increasing number of pages are being printed rather than copied.
Black-and-white to color Black-and-white to color

Electronic document workflows Electronic document workflows
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HP LaserJet MFP series
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Document Handling Costs

• Research found, on average, companies spend
• 20 to file a document
• 120 to find a misfiled document
• 220 to reproduce a lost document
• loses 1 out of every 20 documents
• spend 25 hours recreating each lost document
• spend 400 hours per year searching for lost files
  
• 7.5 of all documents get lost, 3 of the
  remainder get misfiled
• professionals spend 5-15 of their time reading
  information, but up to 50 looking for it

Source Coopers Lybrand (now PWC)
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HP Solutions for Document CaptureEnd-to-End
process opportunities
Capture
Manage
Share
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What is the true cost of printing?
Key drivers of TCO savings

• Increase asset utilization 2-3x through
• right-sizing
• Infrastructure matched to usage needs
• Number of devices consolidated
• Higher yield solutions deployed
• Expensive copier contracts replaced
• Improved manageability and control
• More networked devices used
• Remote printer management tools adopted
• Easy-to-configure devices used
• Automated purchasing tools deployed

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Optimize and save up to 30

• Simplicity
• Reduce fleet size and device types
• Gain clear visibility of inventory, usage, and
  costs
• Automate and consolidate supplies procurement
• Agility
• Minimize help desk calls and on-site visits
  (fewer device types, remote deployment and
  problem resolution, automated alerts and
  upgrades)
• Anticipate and resolve issues proactively and
  remotely
• Value
• Increase user productivity (needed functionality
  closer, streamlined workflows with digital
  sending, common interface across devices)
• Maximize device utilization and existing
  investments
• Free up IT resources for strategic initiatives
• Free up capital with up to 30 TCO savings

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HPs Environmental Commitment
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Energy Efficient

• Nearly 1,000 HP products qualify for ENERGY STAR
  (94- PSG, 98.5- IPG)
• Since 1992, HPs workgroup LaserJet printers have
  increased the speed nearly 600 while
  simultaneously reducing the sleep mode and ready
  mode power by 76 and 64, respectively
• For every 17 customers who make use of HPs power
  mgmt features, the equivalent of one cars
  emissions is eliminated

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Our environmental commitment

• Planet Partners return and recycle program
• Freeavailable in 40 countries
• 229 million pounds of HP LaserJet and Inkjet
  cartridges returned and recycled since 1992
• Recycled plastics and metals into new products
• Reduce environmental impact throughout product
  lifecycle
• Awards and recognition

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Upselling to MFP
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Upselling to MFPs extend the LaserJet Experience
Same HP LaserJet Experience increase
ProductivityHP on-site service included
(1year) reduce your expenses
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HP LaserJet Printer Plus the MFP Value

• Duplex
• Network
• 1 year return to bench warranty
• No copy capability
• No send to e-mail
• Optional40GB hard drive
• Optional256MB memory

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Maximize your MFP sales
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Maximize your printer sales

• Basic Sale
• Suggest an HP MFP for all printer sales
• Upgrade existing install base
• Follow consumables to older models
• Add Up Sell
• Add Options
• Add Consumables
• Upsell
• Financing
• Solutions Services
• Installation, Configuration Education
• Workflows, Security, Management

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Your Call to Action

• Talk to your customers about MFPs
• Reference your available promos
• Dont say no to any deal, be aggressive
• Use the Big Deal process
• Get HP engaged if you need help

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22 May 2015
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Promotions

• Perfect Print Solution
• Trade-In Program

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You can do so much more.For so much less.
HP LaserJet 3050 611438
HP LaserJet M2727 611008
Save 100
Eligible for Sales Contest
Eligible for Sales Contest
HP Colour LaserJet M5035 611065
HP Colour LaserJet 2840 611096
Earn 200 on Blue Carpet
Save 250
Eligible for Sales Contest
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MicroAge Exclusive Sales Contest

• Sell an eligible HP Laserjet Printer to qualify
  for a draw to win 1 of 3 fantastic prizes.
• 1000 AMEX Persona Gift Card
• Apple iPod Touch
• 250 Gas card
• The contest runs from February 1st to March 31st,
  2008.
• Dont forget to send in your ballot form!

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National MicroAge Marketing CampaignFebruary

• February 12th, 2008
• Maria Fiore Brett Beranek

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January National MicroAge Campaign

• Theme MFP Printing
• Vendor Partner HP
• Marketing Tools
• Direct Mailer - Delivered
• Web Banner Online
• Webinar Invitation - February 19th
• E-Flyer - Today
• Webinar February 28th

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Direct Mailer Cover / Back
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Direct Mailer Inside Spread
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Web Banner
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Follow-up Tips
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Follow-up Objectives and Tools

• Objective
• Objective is to get clients to either attend
  webinar or schedule appointment
• Method
• Sales Calls
• Personalized E-Mail
• Tools available
• Phone follow-up script
• Marketing support

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Campaign Assessment
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Campaign Assessment

• Objectives
• Measure your return on investment
• Improve future campaigns
• Method
• Survey
• Follow-up results

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Thank You!