Intranet Transition: From Dead Tree to Living Habitat

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Intranet TransitionFrom Dead Tree to Living
Habitat

• Michael Sampson
• Global VP, Research
• Foldera, Inc., www.foldera.com
• msampson_at_foldera.com

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Michael in 1987
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Business / Life / Work is Crazy
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Technology for crazy business / life / work
hasnt kept pace
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Build a collaborative habitat at your place
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Michael
MCom
Telecom
Products
Teamlink
Foldera
Ferris Research
Shared Spaces
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Business / Life / Work is Crazy
1
2
3
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Business is crazy, Information workers are
overwhelmed
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Business is crazy, Information workers are
overwhelmed
Travel andtransportation
Consumers haveglobal publicationpower
Work lifebalance
Business is Crazy
Globalizationof markets
China as emergingglobal powerhouse
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Business is crazy, Information workers are
overwhelmed
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Email is habitat, Intranet is library
intranets
staticcontent
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Email is habitat, Intranet is library
email(habitat)
intranet(library)
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Email sucks for collaboration, Intranets can do
much more

• Conversation confusion
• Document version chaos
• Sharing limited to sending
• Inability to segregate into activities

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We need to turn the Intranet into a Collaborative
Habitat
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Technology for crazy business / life / work
hasnt kept pace
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co-labouring
collaboration
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Solving the Problem
7 Pillars
The Art ofCollaboration
Is Enterprise2.0 Different?
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Intranets must offer 7 key essential capabilities
SharedAccess toTeamData
LocationIndependentAccess
Auto-Discovery
EnterpriseAction Mgmt
SharedReal-TimeViewing
SocialEngagementTools
Team-awareCalendaring
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Get to the same buckets of information (the same
page)

• Today disconnected buckets, duplicated buckets,
  discombobulating buckets
• Need connected buckets, shared buckets,
  insight-creating buckets

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SharedAccess toTeamData
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from wherever you are

• Today poor remote access to people, data and
  applications
• Need multi-device access, multi-network access,
  presence, replication/synchronisation

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LocationIndependentAccess
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and when needed, view changes in real-time

• Today distribution by email, serial or parallel
  review, document consolidation chaos
• Need something that re-creates the come over
  here and have a look at this

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SharedReal-TimeViewing
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know where you have to be,

• Today Yuck
• Multiple calendars that dont talk
• Manual calendar consolidation
• Free-and-busy is broken

• Need Yay!
• Project-specific calendars
• Threaded calendars
• Free-and-busy works again

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Team-awareCalendaring
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what others are up to,

• Today out-of-sight out-of-mind difficult to
  stay informed about the people
• Need presence/availability, real-time
  interaction tools, non-email updates

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SocialEngagementTools
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what you are responsible for,

• Today proliferation of action point, to-do
  applications disparate places
• Need automatic consolidation, insight for
  others, driver-task linkages

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EnterpriseAction Mgmt
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and who else could help

• Today prior knowledge, chance meetings, search
  the library
• Need connective systems, proactive alerts about
  people

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Auto-Discovery
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Solving the Problem
7 Pillars
The Art ofCollaboration
Is Enterprise2.0 Different?
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2.0 Products I Use

• Socialtext for wikis
• 5-10 active
• TypePad for blogging
• 900 posts, 3 years
• NetNewsWire for RSS reading
• 350-400 subscriptions

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Enterprise 2.0
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How to Ruin Your Business with Enterprise 2.0
Neglect to learn from pre-2.0 history
Forget to look at the end case (first 20 is easy)
Proliferate custom-made applications with no
centralised oversight
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Are wikis and blogs enough?

• Wiki 1, 2
• Is just a Notes database where everyone is an
  Editor

• Blog 1, 2, 5, 7

they can play a role, but they arent enough
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Socialtext Wiki _at_ DrKW

• Applications
• Managing meetings
• Brainstorming and publishing
• Collaborative creation of compelling
  presentations
• Benefits
• Less email traffic
• Faster turnaround
• Reduces reliance on people as combiners

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Enterprise Social Bookmarking
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2
7
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Enterprise Social Bookmarking
Digg
Registered Users
445,000
Contributed 100
2,287 (0.51)
Contributed 55
100 (0.02)
Contributed 10
10 (0.002)
its hard to build a case for collaborative
bookmarking with 0.26 people to do the work
the long tail is irrelevant if the body is
drawn and quartered!
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Enterprise 2.0 Products Arent Proven

• Put burden of integration on the end user
• Easy justification and implementation for the
  first 20
• perhaps Web 2.0 merely brings enterprise-y
  capabilities to consumers

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but this one is essential

• RSS

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Other decision criteria when evaluating
architecture
Architecturalalignment
Vendor financialviability
Support channeland people to help
Lifecycle cost
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Final Words on Enterprise 2.0

• Green FieldsExamine fit, Test vendor stability,
  Explore adoptability

Slush n Slop Whats the problem thats holding up
adoption?
Concrete PadWhats the incremental benefit, and
who cares?
if all youre using is email and attachments,
youll get a big improvement by embracing
Enterprise 2.0
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Solving the Problem
7 Pillars
The Art ofCollaboration
Is Enterprise2.0 Different?
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Theres an art to this
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questions to start with

• How does work get done at your place?
• How can we optimise entire activities, not just
  the work of one?
• How can we help individuals and teams excel?
• How will this change over time within your
  organisation?

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Build the capability to collaborate

• Clear objectives
• Interpersonal trust
• Leaderful context
• Face-to-face meetings still essential

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Build the capability to collaborate

• Clear objectives
• Interpersonal trust
• Leaderful context
• Face-to-face meetings still essential

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Build a collaborative habitat at your place
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Most intranets are static People forced to use
email for collaboration

• Email wasnt designed for much of what we force
  it to do today
• Intranet as library isnt sufficient for the
  needs of information workers

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Build intranet as collaborative habitat

• Follow a map when turning intranet into habitat
  7 pillars shows what is needed
• Compare products against 7 pillars
• Understand the work environment
• SharePoint isnt the only alternative

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Design and deliver a productive environment for
information workers
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Keep in touch

• Michael
• www.michaelsampson.net
• michael_at_michaelsampson.net

• Foldera
• www.folderablog.com
• Skype msampsonFDRA
• msampson_at_foldera.com

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Discussion
pleaseclarify
how about
whatif
Michael SampsonGlobal VP, Research Foldera,
Inc.msampson_at_foldera.comwww.foldera.com(happy
to discuss further after my session Im here
today tomorrow)
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Google for more

• shared spaces 7 pillars
• messaging news solving document chaos
• mike gotta blog