Online collaboration

1
Online collaboration

• Trevor Cook
• Jackson Wells Morris
• http//trevorcook.typepad.com
• August 2006

2
Its about the users

• User-generated content
• User-controlled consumption

3
A new style

• Individual and community-minded
• Free floating patterns of interaction
• Intersecting, overlapping
• Quick to combine disband

4
People love participation

• 55 of new bloggers still posting after 3 months
• 1.6 Million new blog posts each day, about 50,000
  per hour
• YouTube users viewing over 100m videos each day

5
Growing Australian interest (blog)
6
Its easy, cheap and mobile

• Minutes to setup
• Direct in-browser editing
• Similar to email and word processing
• WYSIWYG
• Instant publishing
• Wifi

7
Its powerful

• Global reach
• Ideas and information spread fast
• Builds communities
• Search-friendly

8
Disrupting business models

• Craigs list hollowing out newspaper revenues
• Ebay new opportunities for small business
• Youtube DIY TV
• Skype cheap telephone
• Amazon the long tail
• iTunes long tail and cheap delivery
• Wikipedia the power of the crowd

9
Disrupting political models
10
Types of collaboration

• Search (link-based rankings)
• Feeds and aggregators
• Bloggers as mavens providing more depth
• Bloggers as editors fact-checking setting
  agendas
• Communities of expertise
• Project management
• Internal communication

11
The google generation

• Its news when I search for it

12
Search stats (Adage, Feb 2006)
13
Aggregators and feeds

• An even-playing field for all sources
• Dis-aggregation of news, information and
  commentary

14
Feed consumption
15
Mavens

• Connectors "hubs" of the human social network
  and responsible for the small world phenomenon.
• Mavens are knowledgeable people. While most
  consumers wouldn't know if a product were priced
  above the market rate by, say, 10 percent, mavens
  would.
• Salesmen are charismatic. Their influence may be
  the tendency of others to imitate them.

16
Communities of expertise
17
Share views and gossip
18
Australian economist blogs (oikos)

• Harry Clarke is Professor of Economics at La
  Trobe Uni. His blog examines environmental and
  urban transport economics and the economics of
  public healthJoshua Gans is Professor of
  Management (Information Economics) at Melbourne
  Business School (Uni of Melbourne). His blog
  mainly looks at economics of technology, strategy
  and public policy.Andrew Leigh is an economics
  lecturer at the ANU's Research School of Social
  Sciences in Canberra. His blog focuses on public
  policy economics.John Quiggin, an academic
  economist at the University of Queensland,. He
  approaches economics from a 'social-democratic
  perspective.Institutional economics is a blog
  by Stephen Kirchner, a financial market economist
  based in Sydney. It has a macro and international
  focus, looking at economies, capital markets,
  monetary policy and similar wacky stuff.

19
The end of business as usual

• A powerful global conversation has begun.
• Through the Internet, people are discovering
• and inventing new ways to share relevant
• knowledge with blinding speed.
• As a direct result, markets are getting
• smarter
• - faster than most companies."

20
Future

• A complementary media
• but a radical change
• A new, more democratic meritocracy
• Online, offline blending
• Internal trends will reflect external environment