Web 2.0

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Web 2.0 Social Media for Emergency Management
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• ericholdeman _at_ericholdeman
• Port of Tacoma
• Blog www.Disaster-Zone.com
• caroldunn _at_carolARC
• American Red Cross
• Disaster Education/Disaster Assessment/Community
  Liaison
• www.resilient2disaster.com
• 2resilience Blog

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Today

• New tools in a changing world
• How computers are used
• How people communicate

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Changing World
Computers have changed
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New Tools

• Computers have changed

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How is data stored?
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Who is a computer user?
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How we use the data
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How people get their information changing

• Who do people trust for information?
• Not traditional media
• Not government

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Changing World

• Main Stream Media is dying
• Ad revenues leaving for the internet, Craigs
  list, etc.
• Newspapers closing, news staffs gutted
• Television Infotainment

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Personal ExperienceOne Persons Journey

• Emergency Managers share informationit is what
  we do
• King of emails, sometimes 5-8 a day sharing good
  info
• Start of a blog, Erics Corner/podcasts
• Disaster-Zone Blog
• Twittering
• Project Impact TV

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Hazard Identification

• Interactive Hazard Maps

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Learning about the community

• MLA Language Maps
• Census Maps

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Ability to find who needs reaching
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Overcoming Communication Barriers

• Twitter
• Instant Messenger
• Google Language Tools

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Spatial Awareness

• Google Street View
• maps.live.com

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Situational Awareness

• Real Time Data

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Disaster Assessment Near Real Time Uploads
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Real Time Data
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Volunteer Communication
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Expanding Your Reach

• Blogs
• Slideshare/Youtube
• Wiki

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• What should I do to help people learn about all
  of this?

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Heres a Real World Example
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This Presentation

• Eric I rarely run into each other.
• Discussed idea of presentation via Twitter
• This conference planned with open source
  Conference Management System

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Possible Observations and Fears

• This is just another fad
• If I can hang on just a few more yearsI wont
  need to deal with this
• There are too many options available, I dont
  know which one to start using
• You cant trust information that is reported by
  citizens
• If you dont have electrical power none of this
  will work

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Organizational Barriers to Social Media

• Its New, which means change
• Decision makers are not familiar with it, not
  using it
• Old styles of control try to insert themselves
• Fear of losing the ability to speak with one
  voiceOfficially
• Giving naysayers and eyeball rollers a place to
  vent
• On duty, off duty What is your ability to
  influence?
• IT systems blocking access to social media sites
  at work
• Fear of being overwhelmed with input and feedback
  from citizens

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First Steps

• Choose platform
• Choose webhost company automatically install
  your choice good but not critical
• Responsive, price competitive, not oversold,
  bandwidth

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How Do I Get Started?

• Jump in and start swimming in the social media
  pool
• Easiest route is Twitter
• Demo of doing it on line

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What You Might Try

• Establish a Disaster Wiki
• Start now during the preparedness phase
• Disaster preparedness information
• CERT, neighborhood program information and
  interaction
• Calendar of eventscollectively maintained
• Site has disaster response elements
• Situational awareness function, citizens report
  level of damages, geo code, photos, make needs
  known
• A Craigs list type of function for making
  requests and providing resources
• Disaster Recovery
• Augments windshield survey
• Level of damage, cost estimate, geo coded, photos

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Whos Using Social Media Now?

• FEMA
• DHS
• Coast Guard
• American Red Cross
• King County
• WSDOT
• List others that make sense, public and private