How to operate

1
How to operate
A successful WiMAX Network
2
WiMAX Business and Market Trends
Highlights on the WiMAX Business Positioning and
the key Market Trends
WiMAX Business Models
A Study for the main Business Models that can be
applied to achieve maximum benefit of your WiMAX
Network
3
New Market Mobile Broadband Internet
Mobile
Saudi Penetration Rate
Is to hit 60 within few years
New
Market Potential
Oct 2006 20 Saudi ISPs
KSA is the biggest Potential
For BB Applications
Internet
Broadband
4
WiMAX Market Drivers
Anytime
Covering the Kingdoms
Anywhere
Major Cities and Provinces
WiMAX
Market Drivers
WiMAX CPE will drop below
Portable Devices
SAR350 (-100 USD)
Embedded consumer elect.
Competitive
Terminals
Cost
5
Why New Business Model for WiMAX?
User
Phone/Mobile
Internet/Mobile
Service
Voice Centric
Multimedia Centric
Network
All-IP Architecture
Circuit Switching
Terminal
Phone/Handset
Converged / MM
Carriers
Telco/Celco
New/Media Carriers
New Business Model
6
The Overview of WiMAX Business
Open AS
Paid MM
Services
7
WiMAX Personal BB _ Applications Services
Applications Services
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WiMAX Personal BB -- Applications Services
Wireless BB Internet Access Web E-mail Online
Trading Online Banking Shopping Gaming ...
Streaming Audio and Video News Sport Music
Download Video Clips Mobile TV Mobile Searching
...
Location Based Services Emergency
Services Navigation Traffic and Weather ...
9
WiMAX Personal BB -- Applications Services
Games Interactive Games Download Games
Mobile Search Google Baidu ...
Instant Messaging Avatar Chat ...
Mobile Commerce Stock Trading Mobile Shopping ...
10
WiMAX Forum Worldwide Service Trend
Service Item Category Contents

• Basic Service Internet Access, VoIP
• Metro Public Service with Multimedia
• Vertical application Closed Environments with
  licensed/unlicensed band

Source WiMAX Forum
11
WiMAX Business and Market Trends
Highlights on the WiMAX Business Positioning and
the key Market Trends
WiMAX Business Models
A Study for the main Business Models that can be
applied to achieve maximum benefit of your WiMAX
Network
12
WiMAX Business Model
Open Access Multiplay
Mobile
Fixed BWA
Broadband
M. I
M. II
Fixed VoIP Revenue
Mobile VoIP Revenue
Open Internet
(Carrier Class, PC to PSTN)
(Carrier Class, Mobile-PSTN)
Access VOIP
BWA Revenue
Mobile BWA Revenue
New Service Revenue Model
Unique MM Revenue
Multiplay
MVNO Revenue
Carriers, 3rd Party SPCP
3rd Party SPCP Revenue Sharing
(Revenue Sharing)
M. IV
M. III
Unique MM Revenue
(IPTV, LBS, Mobile Payment etc)
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WiMAX Business Model-- Carriers Service Level
M. II
M. I
M. IV
M. III

• Carriers Wireline/WISP/New Players/GOV/EDU/Indust
  ries
• Market Fixed Wireless BB Access
• Revenue Based on Subscriber Volume Flat
  Profit
• Service Plan
• Level 1 Wireless BB access package-- based on
  bandwidth/time/unlimited flat rate
• eg. 1M bandwidth/Unlimited use 20/month
• 2M bandwidth/Unlimited use 30/month
• Level 2 Fixed VoIP package-- based on
  minutes/unlimited flat rate
• eg. Domestic/Unlimited use 20/month
• 500/1000 minutes 10/15/month
• Bundle package Wireless BB VoIP eg.
  40-50/month
• ADSL WBB VoIP eg. 60-80/month
• CPE subsidy or rental

14
Homeland Security
Vertical WiMAX BB Services _ Homeland Security
Geospatially-Aware Urban Approaches for
Responding to Disasters (GUARD)

• GUARD uses both the instructional televisions
  2.5 GHz band and pre-802.16e gear for mobile
  communications with fire, police and other
  emergency personnel.
• GUARD is able to deliver mission-critical high
  quality information directly to responders in
  vehicles heading for an incident.
• GUARD can be a template for other cities seeking
  ways to upgrade emergency worker communications
  using WiMax.

Source WiMAX Forum
15
Public Safety
Vertical WiMAX BB Services _ Alabama troopers

• State trooper cars equipped with laptops,
  scanners and printers allow Alabama state
  troopers to issue e-citations, electronic traffic
  tickets.
• Link to a broadband wireless network to view
  streaming video of felonies and identify
  criminals more quickly.

Source WiMAX Forum
16
WiMAX Business Model-- Carriers Service Level
M. II
M. I
M. IV
M. III

• Carriers Wireline/Cable TV/New
  Players/Industries
• Market Fixed Wireless BB Access
• Revenue Based on Subscriber Volume Mid Margin
  Profit
• Service Plan
• Level 1 Wireless BB access package
• Level 2 VoIP package
• Level 3 Unique Multimedia Service Package IPTV,
  Music, Email, Gaming, etc.
• eg. Unlimited use N5-10/month
• Triple-Play Bundle package (For Cable
  TV/Wireline)
• WBB VoIP TV/IPTV eg. 80-100/month
• CPE/Data Card subsidy or rental

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WiMAX Business Model-- Carriers Service Level
M. II
M. I
M. IV
M. III

• Carriers Leading Mobile/Leading Wireline/New
  Players
• Market Mobile Broadband (Personal BB/Industries
  Mobile Internet)
• Revenue Based on Subscriber Volume High Margin
  Profit
• Service Plan
• Level 1 Wireless BB access package
• Level 2 VoIP package
• Level 3 Unique Multimedia Service Package IPTV,
  LBS, Music, Video, Gaming, etc.
• eg. Unlimited use N5-10/month
• Level 4 Partner Services -- Revenue Sharing with
  the 3rd Party SP/CP
• eg. Mobile Search Service (Google China
  Mobile)
• Mobile Music/Video Service (News Group China
  Mobile, YouTube Verizon)
• MVNO Service (Disney/ESPN Sprint Nextel)
• Pubic Service/Health/Security/Transportation
• Pre-paid Service

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Basic Metro Applications _ Potential MVNO

• MTV Networks delivers TV clips from its MTV, VH1,
  CMT and Comedy Central to Sprint subscribers for
  5.95.
• CBS offers mobile news alerts and a video
  service, respectively titled "CBS News TO GO" and
  "ET TO GO," for .99 and 3.99.
• News Corp. has a new mobile content called Mobizzo

Source WiMAX Forum
19
www.huawei.com