Activities Committee Project: Need Assessment

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Activities Committee Project Need Assessment

• Winter 2007
• Campus-Community Coalition

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Overview

• Project Goal
• Objectives
• Survey Results
• Focus Group Results
• Suggestions for Improvement

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Activities Committee Goal

• To gather precise data and assess the need for
  student-centered, late night
• alcohol-free activities

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Objectives

• Survey 10 of CWU students
• Conduct a minimum of five focus groups
• Interpret data
• Brainstorm solutions

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Survey Outcome

• Approximately 824 survey responses were needed
• 500 surveys collected from General Education
  courses
• 203 surveys gathered from students in SUB/REC
• Total responses703 (85 of desired responses)

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Survey Results

• During the week which nights do you spend the
  most time socializing?
• Fri Sat nights 90 of students socialize

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Survey Results

• On those days how late do you socialize?
• 1145 PM average in a typical week
• Not the expected 2 AM on weekends

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Survey Results

• Reasons why you go to an off-campus party
• Top Three Reasons
• To socialize/hangout with friends
• To drink and socialize
• To celebrate special events/birthdays

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Survey Results

• Which methods of communication are you most
  likely to pay attention to for information on
  parties or events
• Top Three Methods
• Invitation
• Email
• Flyer

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Survey Results

• How likely would you be to attend a late night
  activity on campus
• 44 Somewhat likely
• 31 Somewhat unlikely

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Total Respondents 691
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Survey Results

• Which late night activities would you like to see
  the most?
• Top Activities
• Free movies
• Comedy nights
• Late night club

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Focus Group

• Six focus groups conducted
• Each focus group contained 4-6 people
• Gender mostly split evenly
• Participants lived both on and off campus
• Wide range in class standing major

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Focus Group Results

• Someone you know is transferring to CWU, what
  would you tell them about student life?
• Where do you go to socialize?
• Often go to Wing Central or the Tav
• Sammich Co.relaxed environment affordable
  open till 1 a.m.
• Wild Goose Casinocan be a great place, allow 18
  year olds
• GEEC (Gamer Enjoy Everyones Company)
• Spend time downtown
• Catholic Campus Ministries
• 18th Street Deli
• SUBREC

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Focus Group Results

• What is there to do for fun on campus?
• Plenty of sporting events
• Student Appreciation Homerun Derbies, free food,
  etc.
• Off campus?
• Same as previously mentioned

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Focus Group Results

• Do you think the majority of students spend their
  spare time off campus?
• If so, why or why not?
• Spend majority of time off campus
• Other than sporting event not much to do on
  campus, at least not that we know of
• Isnt a huge variety of activities on campus
  that interest them
• On-campus activities seem corny and superficial,
  one sided, try to pressure you to think a certain
  way

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Focus Group Results

• Do you feel CWU should offer more late night
  activities?
• Yes, should offer more activities
• What type of activities would you like to see CWU
  offer?

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Activities

• Free food, movies, prize giveaways
• Poker nights
• Club Central
• game room
• karaoke
• talent shows
• comedy nights
• live bands
• lip sync contests
• date auctions
• dances

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Focus Group Results

• What day? Time?
• Weekend, at night
• Lunch time, good time to advertise events
• Where do you get your information about
  activities?
• Radio, Word of Mouth, Newspaper, Student Intranet
  etc?
• Word of mouth
• Student intranet

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Focus Group Results

• How would you like these activities to be
  advertised to students?
• Word of mouth
• Facebook MySpace
• Posters hand out fliers tell people verbally
• Clubs inform members
• Ads in bathrooms
• Sandwich boards outside SUBREC
• Email

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Focus Group Results

• What do you think turns students off to on-campus
  activities?
• People often just dont know about them
• If you live off campus its hard to hear about
  activities on campus
• Events targeted at younger students rather than
  everyone
• Seem a little too enthusiastic
• People there are usually nerdy who dont have
  lives otherwise
• Too many activities on Tuesday nights
• Time conflicts
• Lack of variety

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Issues with Marketing Programming

• Need better methods of advertising
• Need to create better student awareness
• Need to match student interest with programming

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What ads look like in SUBREC
Too Crowded
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What ads look like in SUBREC
Effective
Ineffective
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Improve Methods of Advertising

• Emphasis on word of mouth and free
• Advertise events on MySpace Facebook
• Place ads in dorms
• Mail ads to off-campus studentsmailers will
  emphasize free aspect
• Place sandwich boards advertising events in major
  walkways on campus

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Example Ad MySpace Event
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Improve Awareness Raise Interest

• Word of Mouth
• get the latest gossip on whats happening
• Incorporate campus into student life
• How can we relate
• Weekend, at night
• Lunch time, good time to advertise events
• Provide activities that relate to student life

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Where do we go from here?

• Incorporate the sense of campus community into
  student life through
• 1. enhanced awareness/ communication
  techniques
• 2. better match of students interests with
  programming
• 3. better match of days and times for
  activities

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If you build it... they will come

• - Field of Dreams, 1989