Mark Canepa

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.comming the world
Mark Canepa Vice President, General Manager Sun
Microsystems, Inc.
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At The Height Of Success Break Your Business
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The Amazing Technology Cascade
Air Travel
100 90 80 70 60 50 40 30 20 10
Television
Telephone
Electricity
Radio
Automobile
Percent of Households with
PC
Internet
CellPhone
0 10 20 30 40 50 60 70 80 90 100 110 120
Years Since Product Invented
Data W. Michael Cook, Federal Reserve Bank of
Dallas, Texas
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Consider

• 350 million internet users by 2002
• 67,000 new internet users/day
• 10,000 new web sites/day
• 1/2-Billion mobile phone users by 2000

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Consider

• 14 of all stock trades in U.S. Executed
  online
• eXmas 1998 3.4 Billion
• 1999 6.0 Billion
• Amazon.com in 3 yrs 500M
• with 1 website warehouses
• Walmart15 years w/ 78 stores

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The Wireless Wave
(Millions)
1400
1200
1000
800
Wireless subscribers
600
400
PCs connected to the Internet
Web-capable wireless phones
200
0
'98
'97
'99
'00
'01
'02
'03
'04
'96
Source Nokia Dataquest
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Webtone Dialtone
Anyone Anytime Anywhere Anydevice
8/96
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Plan to Reach Millions of Customers on Billions
of Devices
Network Senses(Trillions)
User Devices(Billions)
Video cameras GPS location IR motion
detectors Smartcard readers Thermostats Microphone
s Chemical sniffers UPC scanners
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Vision
1 Provider of Products, Technologies and
Services for Enabling the Net Economy
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The Service-Driven Network Access
Infrastucture
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.com Blueprint
datacenter.com
webtop.com
portal.com
tools.com
myoffice.com
support.com
partners.com
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.com Blueprint
datacenter.com
webtop.com
portal.com
Jini Java 2 Thin Clients Power Desktops
Solaris SPARC Storage (Jiro) EJB
iPlanet
tools.com
myoffice.com
support.com
partners.com
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.com Blueprint
datacenter.com
webtop.com
portal.com
Jini Java 2 Thin Clients Power Desktops
Solaris SPARC Storage (Jiro) EJB
iPlanet
tools.com Forte (IDE, EAI)
myoffice.com StarOffice/Portal
support.com .Com Consulting Practice
partners.com developer.com, ISVs, SIs, VARs
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In Closing... Seven .com Guidelines
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Those Who ScaleWill Prevail
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Assume Web Everywhere Always On
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Outsource Everything That Isn't a Core
Competency
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RENT Insteadof Buying CPU Cycles and Storage
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Software (Apps Middleware) Tending Towards Free
or Subscription Based
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Today's Telco Model is Tomorrow's
IT Architecture
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It's About Tone
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Mark Canepa mark.canepa_at_sun.com
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