Unity Health niche marketing

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Unity Health niche marketing

• Supporting the bodys innate ability to heal
  itself

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The Case for Food Supplements

• Whats in our soil?
• We are what we absorb
• Modern living

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Should we treat our body at least as well as we
do our car?
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The UK market

• European supplement business is estimated to be
  worth 9.4 billion
• The UK market is worth currently between 380 and
  420 million of which 110 million are herbal
  based

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Main Brands

• Tesco, Sainsburys, Boots, Holland Barrett,
  Superdrug etc own brand.
• Solgar (Monsanto), Blackmores, Higher Nature,
  Lamberts and BioCare
• UK market growing by 10 per annum

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Unique Selling Points

• Quality technical support drawing on over 20
  years of clinical experience.
• A practitioner prescription service
• Direct despatch ordering system to patients
• Highly competitive and flexible trading terms
• Product updates and information with unique
  formulas

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Special Products

• Yamoa
• Diabetone
• Cholestrolow

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Routes to Market

• Internet
• Practitioners
• Retail

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Marketing Strategies

• PR
• Direct Mail
• Off the page
• Exhibitions
• Field Sales
• Workshops

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Significant Challenges

• European Legislation
• Food supplements directive
• Traditional herbal medicinal products directive

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Rather a Speedboat than a Tanker

• Cost of sale
• Compliance
• RD
• Technical support
• Product development to market placement cycle

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Summary
Food Supplements are vital for our health
Some manufacturers face an uncertain future
By July 2007 the landscape will have changed
forever
Alongside big Pharma, niche companies maybe the
only independent manufacturers left
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Thank you for your attention
Healthy regards from Unity Health