Digital Media

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Digital Media Innovation Centre

• Sony Broadcast

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The Concept
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The creation of a dynamic technological and
innovative environment that will bring together
the converging digital technologies of AV,
Information Technology and Telecommunications.
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Identifying the Need

• Demand from the Production Industry for training
  in technical, creative and management skills.
  (IVCA - PACT)
• Increase in digital TV stations - Video on Demand
  - On Line Services - All these increasing demand
  for quality content.
• SMEs need independent advice consultancy on
  their business needs.
• Many organisations wish to have a central
  reference point for training,knowledge,
  solutions, archiving and business information

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Meeting the Needs

• Provision of high quality programme content for
  Education, Training, Business and Infotainment.
• Designed to meet the future Digital Media
  training needs of Education Industry.
• Will provide businesses with a clear series of
  options allowing them to make informed business
  development decisions.
• Will provide the opportunity for organisations to
  Archive, retrieve and search for information from
  a central point.

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Key Roles

• Training Business Centre
• Content Developer Provider
• Technology, Management Research Consultancy
• Solutions Applications
• Digital Asset Management

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Training Centre

• Provide the future knowledge skills needed to
  meet the demands of the Creative Industries in
  the U.K. and Europe.
• Technical
• Creative
• Management
• Research
• High focus on developing Transferable Skills
  Solutions.

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Demand for Content Provision

• Local / Regional Television
• Video on Demand for Education, Training and
  Business
• Government, Industry, Social Inclusion, and
  Services
• Entertainment / Infotainment.

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Digital Media Consultancy

• Active encouragement and support of SMEs in
  developing Digital Strategies in organisation and
  production.
• Development of a Distance Learning strategy.
• Support of Education and Training organisations
  in developing and maintaining their skills base.
• Developing the Digital Media Cluster

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Digital Asset Management

• Partnership with Local Authorities, Education and
  Business for the development and delivery of a
  managed Digital Media Network.

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Key Partners

• Political / Economic
• City Council
• Education/ Training
• Hull College Universities
• Commercial Industrial
• Sony Corporation
• Kingston Communications
• An ICT Partner

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Summary

• Unique opportunity for the UK to take the lead in
  developing regional centres of excellence
  addressing the needs of Training, Education and
  SME development.
• True integration of the converging technologies.
• A clear digital strategy for the 21st century