Mr' Michael Porter in Romania

1 / 15
About This Presentation
Title:

Mr' Michael Porter in Romania

Description:

November, 30th, The Parliament House, Unirea Room. 08:30 10:00 Registration & Welcome coffee ... 10 invitations for the event in VIP seats. 10 invitations for event ... – PowerPoint PPT presentation

Number of Views:34
Avg rating:3.0/5.0
Slides: 16
Provided by: bri152

less

Transcript and Presenter's Notes

Title: Mr' Michael Porter in Romania


1
Mr. Michael Porter in Romania
  • Strategy and Leadership
  • The Business Event 2007

2
What an extraordinary speaker
  • The speaker is the leading authority on
    competitive strategy and the competitiveness of
    nations and regions
  • Professor Porters ideas on strategy have become
    the foundation for the required strategy course
    at the Harvard Business School, and his work is
    taught in virtually every business school in the
    world.
  • He also re-defined thinking about
    competitiveness, economic development,
    economically distressed areas, and the role of
    corporations in society.

3
What an extraordinary author
  • Professor Porter is the author of 17 books and
    numerous articles, a six-time winner of the
    McKinsey Award for the best Harvard Business
    Review article of the year, most recently for
    Strategy and Society The Link Between
    Competitive Advantage and Corporate Social
    Responsibility.
  • He has served as strategy advisor to numerous
    leading U.S. and international companies,
    including Caterpillar, Procter Gamble, Scotts
    Miracle-Gro, Royal Dutch Shell, Taiwan
    Semiconductor, and Sysco.
  • Professor Porter also plays an active role in
    U.S. economic policy with the Executive Branch
    and Congress, and has led national strategy
    initiatives in numerous countries

4
Where and when? - The event agenda
  • November, 30th, The Parliament House, Unirea
    Room.
  • 0830 1000 Registration Welcome coffee
  • 1000 1005 Welcome speech
  • 1005 1100 Speech by Romanian leaders - panel
  • 1100 1200 Professor Michael Porter on
    Strategy and Leadership
  • 1200 1330 Business lunch
  • 1330 1500 Questions Answers taken by
    professor Porter

5
Who participates? The target group
  • Board members and top managers of multinationals
    and large private Romanian companies
  • Decision makers
  • Leaders
  • Head of departments and first line managers
  • Entrepreneurs
  • Business Professors
  • Business Journalists
  • Estimated 800 - 1000 participants

6
Promotion
  • Internet
  • Event banners on www.michaelporterinromania.ro,
    www.zf.ro, www.promotor.ro www.businessmagazin
    .ro, www.targetonline.ro, www.protvmagazin .ro,
    www.go4it.ro, www.banateanul.ro,
    www.bihoreanul.ro, www.clujeanul.ro,
    www.hunedoreanul.ro, www.ieseanul.ro,
    www.csid.ro, www.onemagazine .ro,
    www.descopera.ro, www.profesiionline.ro
  • event teasers newsletters to aprox. 10000
    persons in target group
  • Newsletters to 32,000 subscribers
  • event banners on ZIARUL FINANCIAR, Gandul,
    BUSINESS Magazin TARGET newsletters
  • Press event ads in ZIARUL FINANCIAR, ZF
    Profesii, BUSINESS Magazin, ProTV Magazin, Time
    Out, Ieseanul, Clujeanul , Banateanul,
    Bihoreanul, Sibianul, Hunedoreanul, Gandul.

7
Promotion
8
Promotion
9
Why attending?
  • A great opportunity to watch listen to
    Professor Porter in a premiere event for Romanian
    market
  • Prime quality speakers from Romania and abroad
  • Interesting discussions on hot case studies
  • Full set of presentation slides
  • Professor Porters book
  • Great networking possibilities
  • Personal career development opportunities

10
Benefits of partnership
  • Unique sponsorship opportunity in teaming with
    one of the planets Competitive Strategy Gurus
  • Sharing hands-on experience with and learning
    from one of the best speakers in the world
  • The opportunity of addressing your message to
    target audience that is relevant to your field of
    activity
  • Strengthen your company reputation in relation to
    your future partners, clients or employees
  • The brand association with the most important
    event of the same profile in Romania
  • Networking and client attraction opportunities
  • Positioning your brand among the elite of the
    Romanian business environment
  • Developing your communication channels to the
    target audience
  • Access to knowledge and organizational
    competences
  • Excellent Media coverage

11
Golden Partner 35.000 euro net
  • Promotion of the partner participation by posting
    his logo on the following
  • invitations and other materials that are received
    by the potential attendees at the event
  • press adds that advertise the event
  • the events section of the web site www.zf.ro (for
    6 months after event)
  • event website www.michaelporterinromania.ro
  • the event banners and posters, the event brochure
  • on the event banner in off-time projection
  • Breakfast with Michael E. Porter
  • 10 invitations for the event in VIP seats
  • 10 invitations for event
  • A keynote speaker in the panel of the conference
    presenting the companys competitive strategy
  • Advertising materials for the conference
    participants
  • Banner (2 roll-up banners own production in the
    lobby)
  • 3 min film in off-time projection
  • Stand at the conferences location
  • Additional 10 discount on conference if bringing
    more participants

12
Silver partner 20.000 euro net
  • Promotion of the partner participation by posting
    his logo on the following
  • invitations and other materials that are received
    by the potential attendees at the event
  • press adds that advertise the event
  • the events section of the web site www.zf.ro (for
    3 months after event)
  • event website www.michaelporterinromania.ro
  • the event banners and posters, the event brochure
  • on the event banner in off time projection
  • 5 invitations for event in VIP seats
  • 10 invitations for event
  • Advertising materials for the conference
    participants
  • Banner (1 roll-up banner own production in the
    lobby)
  • 1 min film in off-time projection
  • Stand at the conferences location
  • Additional 5 discount on conference fee if
    bringing more participants

13
Bronze partner 15.000 euro net
  • Promotion of the partner participation by posting
    his logo on the following
  • invitations and other materials that are received
    by the potential attendees at the event
  • press adds that advertise the event
  • the events section of the website www.zf.ro (for
    2 months after event )
  • event website www.michaelporterinromania.ro
  • the event banners and posters, the event brochure
  • 10 invitations for event
  • Advertising materials for the conference
    participants
  • Banner (1 roll-up banner own production in the
    lobby)
  • Logo on the event banner in off time projection

14
  • ZIARUL FINANCIAR is widely recognized as the most
    important business newspaper on the Romanian
    market. It provides accurate and timely financial
    and economical information about the most
    important Romanian and foreign events, internal
    and external business development, as well as
    extensive market analysis in any number of
    sectors.
  • For the last 9 years on the Romanian market,
    ZIARUL FINANCIAR has been providing to its
    readers accurate and credible information and it
    has been characterized by professionalism,
    seriousness and credibility. It is considered a
    trendsetter for the Romanian business
    publications market and addresses the interests
    of the most intellectual readers, be they top
    managers, contractors, or any people who are
    interested or involved in the national or
  • international business field.

15
Interact
  • one of the leading Romanian training companies
  • 10 years experience in organizational
    development, with two specialized areas
  • Interact Communication successful business
    communication in foreign languages
  • Interact Development professional development
    programs
  • partner with acknowledged training companies from
    US, UK, South Africa and Australia (McLuhan and
    Davies Communications, Edward de Bono Foundation,
    Business Today International etc), Auralog France
  • broad range of successful international training
    programs, adapted to the Romanian business
    environment and client specific requirements
  • effective and interactive delivery methods
Write a Comment
User Comments (0)