Title: Mr' Michael Porter in Romania
1Mr. Michael Porter in Romania
- Strategy and Leadership
- The Business Event 2007
2What an extraordinary speaker
- The speaker is the leading authority on
competitive strategy and the competitiveness of
nations and regions - Professor Porters ideas on strategy have become
the foundation for the required strategy course
at the Harvard Business School, and his work is
taught in virtually every business school in the
world. - He also re-defined thinking about
competitiveness, economic development,
economically distressed areas, and the role of
corporations in society.
3What an extraordinary author
- Professor Porter is the author of 17 books and
numerous articles, a six-time winner of the
McKinsey Award for the best Harvard Business
Review article of the year, most recently for
Strategy and Society The Link Between
Competitive Advantage and Corporate Social
Responsibility. - He has served as strategy advisor to numerous
leading U.S. and international companies,
including Caterpillar, Procter Gamble, Scotts
Miracle-Gro, Royal Dutch Shell, Taiwan
Semiconductor, and Sysco. - Professor Porter also plays an active role in
U.S. economic policy with the Executive Branch
and Congress, and has led national strategy
initiatives in numerous countries
4Where and when? - The event agenda
- November, 30th, The Parliament House, Unirea
Room. - 0830 1000 Registration Welcome coffee
- 1000 1005 Welcome speech
- 1005 1100 Speech by Romanian leaders - panel
- 1100 1200 Professor Michael Porter on
Strategy and Leadership - 1200 1330 Business lunch
- 1330 1500 Questions Answers taken by
professor Porter
5Who participates? The target group
- Board members and top managers of multinationals
and large private Romanian companies - Decision makers
- Leaders
- Head of departments and first line managers
- Entrepreneurs
- Business Professors
- Business Journalists
- Estimated 800 - 1000 participants
6Promotion
- Internet
- Event banners on www.michaelporterinromania.ro,
www.zf.ro, www.promotor.ro www.businessmagazin
.ro, www.targetonline.ro, www.protvmagazin .ro,
www.go4it.ro, www.banateanul.ro,
www.bihoreanul.ro, www.clujeanul.ro,
www.hunedoreanul.ro, www.ieseanul.ro,
www.csid.ro, www.onemagazine .ro,
www.descopera.ro, www.profesiionline.ro - event teasers newsletters to aprox. 10000
persons in target group - Newsletters to 32,000 subscribers
- event banners on ZIARUL FINANCIAR, Gandul,
BUSINESS Magazin TARGET newsletters - Press event ads in ZIARUL FINANCIAR, ZF
Profesii, BUSINESS Magazin, ProTV Magazin, Time
Out, Ieseanul, Clujeanul , Banateanul,
Bihoreanul, Sibianul, Hunedoreanul, Gandul.
7Promotion
8Promotion
9Why attending?
- A great opportunity to watch listen to
Professor Porter in a premiere event for Romanian
market - Prime quality speakers from Romania and abroad
- Interesting discussions on hot case studies
- Full set of presentation slides
- Professor Porters book
- Great networking possibilities
- Personal career development opportunities
10Benefits of partnership
- Unique sponsorship opportunity in teaming with
one of the planets Competitive Strategy Gurus - Sharing hands-on experience with and learning
from one of the best speakers in the world - The opportunity of addressing your message to
target audience that is relevant to your field of
activity - Strengthen your company reputation in relation to
your future partners, clients or employees - The brand association with the most important
event of the same profile in Romania - Networking and client attraction opportunities
- Positioning your brand among the elite of the
Romanian business environment - Developing your communication channels to the
target audience - Access to knowledge and organizational
competences - Excellent Media coverage
11Golden Partner 35.000 euro net
- Promotion of the partner participation by posting
his logo on the following - invitations and other materials that are received
by the potential attendees at the event - press adds that advertise the event
- the events section of the web site www.zf.ro (for
6 months after event) - event website www.michaelporterinromania.ro
- the event banners and posters, the event brochure
- on the event banner in off-time projection
- Breakfast with Michael E. Porter
- 10 invitations for the event in VIP seats
- 10 invitations for event
- A keynote speaker in the panel of the conference
presenting the companys competitive strategy - Advertising materials for the conference
participants - Banner (2 roll-up banners own production in the
lobby) - 3 min film in off-time projection
- Stand at the conferences location
- Additional 10 discount on conference if bringing
more participants
12Silver partner 20.000 euro net
- Promotion of the partner participation by posting
his logo on the following - invitations and other materials that are received
by the potential attendees at the event - press adds that advertise the event
- the events section of the web site www.zf.ro (for
3 months after event) - event website www.michaelporterinromania.ro
- the event banners and posters, the event brochure
- on the event banner in off time projection
- 5 invitations for event in VIP seats
- 10 invitations for event
- Advertising materials for the conference
participants - Banner (1 roll-up banner own production in the
lobby) - 1 min film in off-time projection
- Stand at the conferences location
- Additional 5 discount on conference fee if
bringing more participants
13Bronze partner 15.000 euro net
- Promotion of the partner participation by posting
his logo on the following - invitations and other materials that are received
by the potential attendees at the event - press adds that advertise the event
- the events section of the website www.zf.ro (for
2 months after event ) - event website www.michaelporterinromania.ro
- the event banners and posters, the event brochure
- 10 invitations for event
- Advertising materials for the conference
participants - Banner (1 roll-up banner own production in the
lobby) - Logo on the event banner in off time projection
14- ZIARUL FINANCIAR is widely recognized as the most
important business newspaper on the Romanian
market. It provides accurate and timely financial
and economical information about the most
important Romanian and foreign events, internal
and external business development, as well as
extensive market analysis in any number of
sectors. - For the last 9 years on the Romanian market,
ZIARUL FINANCIAR has been providing to its
readers accurate and credible information and it
has been characterized by professionalism,
seriousness and credibility. It is considered a
trendsetter for the Romanian business
publications market and addresses the interests
of the most intellectual readers, be they top
managers, contractors, or any people who are
interested or involved in the national or - international business field.
15Interact
- one of the leading Romanian training companies
- 10 years experience in organizational
development, with two specialized areas - Interact Communication successful business
communication in foreign languages - Interact Development professional development
programs - partner with acknowledged training companies from
US, UK, South Africa and Australia (McLuhan and
Davies Communications, Edward de Bono Foundation,
Business Today International etc), Auralog France - broad range of successful international training
programs, adapted to the Romanian business
environment and client specific requirements - effective and interactive delivery methods