CHANNEL E COMMERCE

1
CHANNEL E COMMERCE

• General Observations
• Participation
• Advantages and Disadvantages of E Commerce
• Channel Management and Logistics
• Implications and Summary

2
General Observations

• Definition
• Constrained Increase in Channel Effectiveness and
  Efficiency
• Rate of Progress
• Intermediation vs. Reintermediation
• Effect on Functions Task Allocation and Channel
  Output

3
Participation Trends

• Shopper Profile
• Reasons for Buying/Not Buying over the Internet
• Reasons for Selling/Not Selling over the Internet

4
Advantages of E Commerce

• Advantages
• Global Scope and Reach
• Convenience/ Rapid Transaction Processing
• Information Processing Efficiency and Flexibility
• Targeting and Relationship Capabilities
• Lower Sales and Distribution Costs

5
Disadvantages of E Commerce

• Disadvantages
• Delayed Possession and Lack of Contact
• Fullfillment and Logistics Lag
• Web Clutter, Confusion, Cumbersomeness
• Security

6
Implications and Summary

• Effect on
• Objectives Formation and Strategy
• Effect on the Marketing Mix
• Effect on Channel Design
• Channel Members Selection
• Channel Management
• Channel Member Performance Evaluation
• Summary