The Oprah Winfrey Presidential Web Site Presentation - PowerPoint PPT Presentation

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The Oprah Winfrey Presidential Web Site Presentation

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In 1984 hired to host 'AM Chicago' Established HARPO Productions in 1986 ' ... Shop. Facebook. Research and Concerns. Segmentation Study. Competitive Analysis ... – PowerPoint PPT presentation

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Title: The Oprah Winfrey Presidential Web Site Presentation


1
The Oprah Winfrey Presidential Web Site
Presentation
  • Presented by
  • Thomas Roberto and Lindsey Young
  • Team 8

2
Todays Agenda
  • Web Site Mission
  •  
  • Essential Requirements
  •  
  • Design Overview
  •  
  • Research and Concerns
  •  
  • Schedule
  •  
  • Outlook

3
Meet Our Candidate
  • Born January 29, 1954
  • In 1984 hired to host AM Chicago
  • Established HARPO Productions in 1986
  • Oprah Bill passed into law in 1993
  • First African American woman billionaire

4
Oprah on the Issues
  • International
  • Domestic
  • Economic
  • Social

5
Web Site Mission
  • Introduce the political Oprah
  • Be informative
  • Allow voter interaction
  • Relate to young voters
  • Be aesthetically pleasing

6
Essential Requirements
  • Site Engineers
  • Informative
  • Interactive
  • Constantly Updated

7
Design Overview
  • Meet Our Candidate
  • On The Issues
  • Join Team Winfrey
  • Donations
  • Oprah Across America

8
Design Overview Continued
  • Watch the Race Unfold
  • On the Campaign Trail
  • Stay Updated
  • Shop
  • Facebook

9
Research and Concerns
  • Segmentation Study
  • Competitive Analysis
  • External Factors

10
Schedule
  • Final Design Presentation 3/7/08
  • Web Site Prototype 3/25/08
  • Web Site Official Release 4/11/08

11
Outlook
  • Follows Campaign Mission
  • Introduces Oprah
  • Increase Popularity
  • All scheduled Deadlines met

12
Live Your Best Life
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