Select Committee on Promoting Urban Renaissance Response by SEEDA

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Select Committee on Promoting Urban
RenaissanceResponse by SEEDA

• Paul Hudson
• Director of Development
• 14th September 2004

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SEEDAs View of Urban Renaissance

• Holistic
• South East Plan provides the policy framework
• Not mainstream funder, but showcasing best
  practice
• Chatham Maritime
• Aylesham

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2. Increasing Complexity

• Sustainable Communities
• - Thames Gateway
• - Ashford
• - Milton Keynes/
• Aylesbury
• Housing
• Transport
• Organisations

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3. Resources

• Urban Renaissance the Divisional strapline
• Small team, but embedded in what else we do
• Property Advice
• Study tours, brainstorming

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DID Ambition Physical Development across the
South East produces Sustainable Communities


Physical development is environmentally friendly
Land developments are integrated and economically
sustainable
Environmental
FIVE Developments within the South East
incorporate environmental sustainability issues
into design SIX Public and private sector
developers incorporate higher density housing
into developments SEVEN Support the development
agenda through demonstration and promotion of
best practice in construction
ONE Developments promote and take account of
economic sustainability TWO Public and private
sector work together to achieve better-integrated
development (transport, business,
regeneration) THREE A Counter market failure of
brownfield sites across the region THREE B
Counter market failure to provide appropriate
accommodation for business FOUR Support the
economy of the region by promoting an increase in
the supply of affordable housing in the region
(that is well designed, sustainable and creates a
sense of place)
Place Making Design
Economic
Area Dimension
Place making through effective engagement and
quality design
EIGHT Achieve a behavioural change amongst the
development industry, community and public body
that recognises the contribution that design
quality makes to civic pride and economic
growth NINE Those in the region seeking to
influence the built environment have the right
skills, behaviour and knowledge to make a
positive contribution to building sustainable
communities
Embedding the Area Dimension into everything we do
Maximise linkages and add value between SEEDA and
functional teams Maximise opportunities from
Kents position as European Gateway
Establish the needs and actions required from
Kent sub-regions in line with RES, AIF
priorities Maximise impact from devolved delivery
schemes investment
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4. Measuring and Targets

• Divisional
• Business Plan
• Success is long
• term From this
• Case studies to this
• Evaluation
• New targeting
• framework

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5. Successes

• Development projects
• - Chatham Maritime -
  Hastings
• Masterplanning
• - Queenborough
• - GKN Cowes
• - Woolston
• - Preston Barracks Brighton

Public square Residential Retail School/sports Sma
ll work units New marina Views Secondary
vehicular routes Node/public space New
links Pedestrian route/park Primary vehicular
route Taller buildings
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6. and Challenges

• Land Acquisition
• Skills Centre of Excellence

• Design
• BLAT

MIT Klondyke Bretts Twyford/SEEDA First
Avenue Jewson Neats Court Transport Yard
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7. Regional Centre of Excellence

• Build on what is already in place
• Focus on quality design and built environment
• Core of the building blocks skills development
• Regional consultation
• July - October 2004
• Formal launch early 2005